Buzzr+ Social City Guide Platform
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A social directory akin to a "white label Yelp white benefits (e.g. review and comment editing)," Buzzr+ is fully integrated with the Buzzr.com multi-site small business CMS so you can offer clients a smooth upgrades to a complete digital marketing solution.
Buzzr+ Social City Guide Platform
- 1. + A Social City Guide/Business + Directory SaaS Set Your Sites Higher Platform
- 2. + Key Product Features Networked Small Business Profiles (Self-Service) Customer Ratings and Reviews of Products/Services Queued for Small Business Approval Top-level Directory Website with Comprehensive Search/Filtering Across all Business Profiles Lonely Planet-style Editorial Features for User Generated Content posts Optional: Profiles Integrated with Buzzr White Label Small Business Website/Digital Marketing Platform
- 3. + Leverages and Syncs with Existing Buzzr Website Technology Right: A Business Information Page from a Buzzr Quickstart Matches Format of City Guide Business Profile
- 4. City Guide Business Profile Wireframe +
- 5. + Compare: A Yelp Business Profile
- 6. City Guide Homepage Wireframe +
- 7. + Built on the Buzzr Multi-Site WCMS Unlimited sites/micro- sites on the same code & database Centralized dashboard shows user and website activity Sites are networked with common user profiles
- 8. + Reward Points for Active Users Sue Latest Activity from Businesses & Friends Business Profiles/Friends Being Followed Suggested Websites/ City Guide Profiles TJ Sponsored Offers/ Product Promotions Codename 8 8
- 9. + Editorial Features for Lonely-Planet Style Content from Contributors Advanced Publishing/Social Tools Simplified for use by Non-Technical End Users
- 10. + Fully Integrated with Buzzr White Label Website/Digital Marketing Platform Updating a website automatically updates a profile and vice versa Single dashboard and UI We recommend packaging with SEO, social media coaching, monthly analytics reports (which can be outsourced to us) and your own products
- 11. + Sample Suggested Revenue Model Claimed City Guide profiles e.g. $11.95 per month Local Paid Search and Local Contextual Advertising National/International Advertising CPM Small Business Digital Marketing and Monthly Website Support (e.g. $99 a month) Custom Designs/Skins (e.g. $500 fee)
- 12. + Sample of Organizations Buzzr and Lullabot (Tech Lead) Have Worked With
- 13. + Contact Ed Sussman, CEO, Buzzr ed@buzzr.com 646-283-9427 New York + A White Label City Guide Platform
Editor's Notes
- #2: Started in 2008 by Lullabot and Ed Sussman Core areas of expertise: Knowing the Small Business Market Drupal and Streamlined Multi-Site Technology
- #12: Talk through P&L. Key Growth Expense Assumptions for sample city or country (120,000 Businesses; 30,000 Qualified Prospects: Sales Fore of 4 selling 160 City Profiles and 80 websites per month. Financial model is based on our discussions with Pedro Abreu and our derived from CR 15% revenue share> $10mm annual business yr 5> EBITDA mgns >70% Support city guide, websites, and mobile app $7500/mo Paid Profiles (1/3 of biz) 4 reps.10 profiles/wk>>>160 month. We are conservative by keeping this consistent throughout the model .with monthly churn scaling down from 5 percent a month to one percent a month By yr 5.5400 paid profile (18% of 30,000) $60.$720 annually >>>>>>>$3.8 to 4mm annual run rate Paid/ Search Local (1/3) 10% or 16 of the new /mo > $500 Advertising unlike Yelp (this is a very small part of our business)less 5% of revs in yr 5 1 st yr we build out 30,000 then ad more slowly after the qualified prospects CPM $5 Website Revenue(1/3) 80/mo> again 4 reps placing 5 a week>>>>>yr 5 2700 websites less than 10% >>> $100 month 10% or 8 order a custom design
- #13: Lullabot + Ed.