Bv02 maplesoft presentation august 13 2010 v4
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bv02 is a digital marketing agency formed in 2001 that provides strategy, creative, technical, and content development services. It has an award-winning team and follows a refined four-stage web development process. The document discusses bv02's services, team members, case study of work for Pythian, and technology platforms used. It concludes with recommendations for a sales and CRM tool, charity microsites, and improving search engine ranking.
Bv02 maplesoft presentation august 13 2010 v4
- 1. www.bv02.com all rights reserved 2010bv02.incIdeas, Design, Online Communities, Digital Brands, Web Development, Video, Social Media, Integrated Marketing Programs, Blogs, Twitter, Facebook, Widgets, Mobility.
- 2. Introduction:Who is bv02?HistoryOur TeamOverview of our Services & ProcessClient Sampleswww.bv02.com all rights reserved 2010
- 3. bv02 Historybv02 formed in 2001 when a group of like minded communications consultants joined forces to offer their clients a full range of marketing and digital marketing services. Close to 10 years later, bv02 is now an awardwinning Digital Marketing Agency that providesbetter business ideas backed by a refined web delivery process. www.bv02.com all rights reserved 2010
- 4. ServicesStrategy: Business, Marketing, Branding, Web, Social MediaCreative: Web, Video, Mobile, Digital Media, PrintTechnical: Web Development, Content Management Solutions, Web applications, Mobile WebContent Development: Web video scripting, shooting & production, Photography, TextMarketing: Business to business, Business to consumer, Search Marketing, Integrated & Digital Media Driven Programswww.bv02.com all rights reserved 2010
- 5. Project ProcessThe Four Ds of Web Development:DefineDesignDevelopDeployClient Approval for Each Deliverable:Assessment, Site-map, Wireframes, Design, Content document, Technical, LaunchCommunication and Knowledge Management:Project manager, Meeting summaries, Project portal (Basecamp), Client binderswww.bv02.com all rights reserved 2010
- 6. The bv02 Teamwww.bv02.com all rights reserved 2010
- 7. Team:Andrew Milne Strategy: Creative Director Business & Web strategyMarketing, Brandingwww.bv02.com all rights reserved 2010
- 8. Team: Robyn BascomePlanning & Management : Director of Client servicesBusiness and Process PlanningConsulting Services www.bv02.com all rights reserved 2010
- 9. Team: Matt DavidsonTechnical Strategy & New Media: Technical lead Technical Planning & Strategy Development Technical Training www.bv02.com all rights reserved 2010
- 10. Strategy: Web Marketing & PlanningNew Media Coordinator SEOPPCAnalyticsSocial Media/ Mobilewww.bv02.com all rights reserved 2010
- 11. www.bv02.com all rights reserved 2009
- 12. Our Client WorkBusiness, Culture, Education, GovernmentMcGill Development and Alumni Relations, National Gallery of Canada, Canadian Museum of Science and Technology, Carleton Alumni, Ottawa University, Canadian Heritage Information Network, Virtual Museum of Canadawww.bv02.com all rights reserved 2010
- 13. Case Study: Pythian.comStrategy - Design - Development - DeployE-Business Planning, Web Marketing, Online Branding, Web Site Design, Social Mediawww.bv02.com all rights reserved 2010
- 14. Pythian.comPythian is a database expertise and consulting company that operates on a tailored consulting approach. In order to boost sales, strategically leverage marketing forces, and optimize its online potential Pythian approached bv02. bv02strategy included the strategic development of the sitethrough its structure, design, andthe utilization of a variety of social media tools. This web site was developed usingExpressionEngine CMS. This ensured that the Pythian sales and marketing personnel were able to effortlessly manage and update content to better service their clients.bv02 also utilized ExpressionEngine to streamline and improve the user experience, making navigation consistent and intuitive, and simplifying the look and feel of the website to allow meaningful at a glance connections for all stakeholders from the homepage, and further exploration of all pageswww.bv02.com all rights reserved 2009
- 15. Pythian: 4 WeeksPythian was working on a very tight timeline, so bv02 adjusted our customary web site development process to include an interim micro-site to allow for early introduction to the new Pythian online brand while bv02 designed and developed the compete new web site.This micro-site included:VideoWebsiteHostingDomain Transferwww.bv02.com all rights reserved 2009
- 16. Pythian: ObjectivesIncrease website traffic
- 17. Convert traffic into relationships (lead creation)
- 18. Interlink content to drive users deeper into key areas of website
- 19. Migrate successful blog into lead generation (geek to geek).
- 20. Develop a site that adheres to the outsource management standards that Pythian applies to its clients.
- 21. Build New international online brand for version 2 of the company.
- 22. Build a site that marketing and HR can manage.www.bv02.com all rights reserved 2009
- 23. Pythian & bv02 Strategy & e-Business planning Technical Planning Client Consulting Website Development Logo Redesign Branding development & guidelines Graphic design Creation of Collateral Material Expression Engine (CMS training) Photo Shoot Video Production & Developmentwww.bv02.com all rights reserved 2009
- 24. Pythian: Experience Garnered Blog transfer:油油 bv02 helped the Pythian team migrate and re-skin a large high traffic blog. During this process bv02 ran into issues with the multiple versions of the databases used by Pythian. bv02 was actually able to reveal that the backup system put in place by Pythian wasn't functioning as planned. Once the version issues were corrected a full blog migration for thousands of posts and comments was completed without problems.www.bv02.com all rights reserved 2009
- 25. Pythian: Experience GarneredSecurity requirements: Required a unique approach. During the Pythian website migration bv02 was油responsible to ensure that no traffic was lost when the new website went live. bv02 planned and executed a thorough re-direct strategy to ensure that all users who may still visit the old website addresses would be sent to the appropriate page on the new website. With this plan in place, the Pythian launch lost no traffic, or search engine ranking - and successfully gained in both ranking and traffic post-launch.www.bv02.com all rights reserved 2009
- 26. bv02 Technology Platforms:www.bv02.com all rights reserved 2010
- 27. Technology Platforms:www.bv02.com all rights reserved 2010
- 28. Technology Platforms:CMS: Expression Engine www.bv02.com all rights reserved 2010
- 29. Technology Platforms:CMS: Expression EngineThese CMS systems all have similar benefits, however the deciding factor is the separation of content and functionality.Separating these two sections creates a unique administration area as opposed to inline editing. Having an administration area streamlines content insertion for non-technical users/administrators, has a shorter learning curve and allows for quicker modification of large site features and navigation.www.bv02.com all rights reserved 2010
- 30. A Unique Offering:1) Your Business.We are not just a graphic design firm.We focus on the business of web. We put Relationships first. Theres a reason our clients refer their friends and colleagues. You meet and interact with the people who work on your project.2) Knowledge of emerging technologies.Social
- 31. Mobile
- 32. Location based
- 33. Web Videowww.bv02.com all rights reserved 2010
- 34. Why bv02:Business version 2.0. - together we will rebuild your businesses online.Web and web marketing - we have one specialization: Web. Refined web delivery process - our four Ds is a proven, honed process.International client base - 10 years in business with proven track recordAward winning web sites - IABC Award 2010, CUTA 2010, FIAMP 2009Community outreach - Elizabeth Frye, ISisters, Candelighters, Boys & Girls Club, AndyCamper Etc.www.bv02.com all rights reserved 2010
- 35. Recommendations/Idea #1:Sales & CRM (Customer Relationship and Leads management Tool)Integrate Salesforce/Sugar CRM to efficiently track manage leads & workflow
- 36. CRM will allow administration to assign leads to key team members
- 37. Lead Lander to Focus on tracking identify which customers are hitting your site; reacting to their coldcalls; reading your online product collateral; and researching you.Google Analytics for campaign and program management and trending.
- 38. Ip2Location - geo IP solution to to identify visitor's geographical location, country, region, city ZIP code, time zone, domain name, area code, proprietary IP address lookup database and tech without invading the Internet user's privacy. www.bv02.com all rights reserved 2010
- 39. Recommendations/Idea #2:Charity SubSites: Outreach, Marketing, Branding, Web, Social Media
- 40. Micro-site
- 42. Different URL
- 43. Managed through same ExpressionEnging installationwww.bv02.com all rights reserved 2010
- 44. Recommendations/Idea #3:Search Engine RankingStructuring pages following the W3C standardsUsing semantic naming conventionsLocalized content served to users from targeted geographical areasMetadata strategy following the Dublin Core metadata standard Backlink strategy for the Maplesoft network of sitesSocial media strategy to generate trafficwww.bv02.com all rights reserved 2010
- 45. Questions?www.bv02.com all rights reserved 2010
- 46. Thank you.www.bv02.com all rights reserved 2010
- 47. www.bv02.com all rights reserved 2010