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Sample Writing
Sample WritingEllen Underwood
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Companies are hiring social media managers to engage customers and promote brands on social networks like Twitter. These jobs involve tasks like monitoring brand discussions, answering customer questions, and creating tweets to share company updates and deals. While the role is growing, finding social media management jobs requires developing an online presence and portfolio to demonstrate skills in social networking and marketing.Sample Writing
Sample WritingEllen Underwood
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Companies are hiring social media managers to tweet and update social media profiles for their brands. These jobs involve engaging with customers, monitoring conversations, and sharing company updates and promotions on sites like Twitter, Facebook, and YouTube. While the work can be fun, social media managers are expected to develop strategies to build their company's online presence and interact with customers.Career Case Studies
Career Case StudiesEllen Underwood
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This document discusses career options for the author, Ellen Underwood, including marketing director and public relations director. It provides information on salaries, cost of living in different locations, job duties, qualifications, and the author's relevant experience. The author indicates that a career in marketing or public relations would allow her to conduct research, communicate findings, and help advance her future company's success.Book Review
Book ReviewEllen Underwood
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This document summarizes the memoir "The Aquariums of Pyongyang" by Kang Chol-Hwan about his experiences in a North Korean gulag. The summary discusses how Kang was sent to a prison camp with his family as a child due to his grandfather's criticism of the government. It describes the horrific conditions at the camp including starvation, disease, harsh labor and executions. It also covers Kang's eventual release from the camp and his brave escape from North Korea, allowing him to publish one of the first insider accounts of the country's brutal regime.
Zune Presentation
Zune PresentationEllen Underwood
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The document discusses creating an advertising campaign to promote the Zune MP3 player and increase its market share relative to the iPod. The campaign would target young consumers aged 15 to 35 and promote the Zune's benefits like wireless sharing and downloading of music and files. Tactics proposed include TV and print ads using the slogan "Zune In" to highlight the wireless features.Zune Brand Relaunch
Zune Brand RelaunchHardik Soni
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The document discusses Microsoft's plans for relaunching its Zune media player and developing a new Zune smartphone. It provides an overview of the history of the Zune and its failure to compete with the iPod. It then outlines Microsoft's strategy to re-launch the Zune as a high-definition media player and develop the Zune smartphone in partnership with Nokia. It analyzes the strengths, weaknesses, opportunities, and threats and provides details on the proposed Zune smartphone specifications, features, pricing, marketing and sales plans.Our Site
Our SiteEllen Underwood
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This document welcomes the reader to create a profile on a website to gain access to electronic greeting cards, online chat forums, and announcements about group events and mixers. Creating a profile provides immediate access to social features like e-cards, discussions, and upcoming gatherings.Who We Are
Who We AreEllen Underwood
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Southern Maryland's premier online and offline dating service, Backyard-Buddies.com, serves Charles, Calvert, and St. Mary's counties. Founded in 2010, it offers pre-screened premium memberships, free online profiles, an exclusive social network for singles aged 24 and older, personal matchmakers, and safe dating in a fun environment to help locals find singles and build relationships without spending significant time driving to meet. Their motto is that your perfect match could be right in your own backyard.Business Card 42011 Ellen
Business Card 42011 EllenEllen Underwood
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The document is an advertisement for Backyard Buddies, a dating website that encourages people to find love right in their own backyard. It repeats the phrases "Because You Never Know What Treasure You'll Find Right in Your Own Backyard" and provides contact information for the marketing director Ellen Underwood, along with the website URL and mailing address. The goal is to get people to create a profile on Backyard Buddies to meet someone locally.
Food Advertising Analysis in Ebony and People: Advertising Appeals and Ethnic...
Food Advertising Analysis in Ebony and People: Advertising Appeals and Ethnic...Ellen Underwood
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I am serious about my work. I collaborated on a content analysis, with Towson’s Mass Communication’s Interim Department Chair, that was presented at the 101st annual Eastern Communication Association conference in Baltimore this past April. This analysis was recently submitted to the Center of Disease Control and Prevention (CDC) for the 2010 National Conference on Health Communication, Marketing, and Media.Thailand Presentation
Thailand PresentationEllen Underwood
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Towson University, MCOM 443 (International Advertising & PR), Thailand Tourism Analysis, Fall 2009Bally Total Fitness
Bally Total FitnessEllen Underwood
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This document provides an overview of Bally Total Fitness, including information about its target demographic, competitors, and marketing strategy. Bally has approximately 400 clubs and over 3.5 million members, making it the largest commercial fitness chain. Its target market is college-educated Caucasian women ages 35-44. Key competitors include Curves, Gold's Gym, and local gyms. Bally aims to position itself as the professional leader in fitness through a direct mail marketing campaign emphasizing convenience and value. The campaign materials will include a brochure, letter, and response card promoting membership offers.More Related Content
More from Ellen Underwood (7)
Who We Are
Who We AreEllen Underwood
Ìý
Southern Maryland's premier online and offline dating service, Backyard-Buddies.com, serves Charles, Calvert, and St. Mary's counties. Founded in 2010, it offers pre-screened premium memberships, free online profiles, an exclusive social network for singles aged 24 and older, personal matchmakers, and safe dating in a fun environment to help locals find singles and build relationships without spending significant time driving to meet. Their motto is that your perfect match could be right in your own backyard.Business Card 42011 Ellen
Business Card 42011 EllenEllen Underwood
Ìý
The document is an advertisement for Backyard Buddies, a dating website that encourages people to find love right in their own backyard. It repeats the phrases "Because You Never Know What Treasure You'll Find Right in Your Own Backyard" and provides contact information for the marketing director Ellen Underwood, along with the website URL and mailing address. The goal is to get people to create a profile on Backyard Buddies to meet someone locally.Food Advertising Analysis in Ebony and People: Advertising Appeals and Ethnic...
Food Advertising Analysis in Ebony and People: Advertising Appeals and Ethnic...Ellen Underwood
Ìý
I am serious about my work. I collaborated on a content analysis, with Towson’s Mass Communication’s Interim Department Chair, that was presented at the 101st annual Eastern Communication Association conference in Baltimore this past April. This analysis was recently submitted to the Center of Disease Control and Prevention (CDC) for the 2010 National Conference on Health Communication, Marketing, and Media.Thailand Presentation
Thailand PresentationEllen Underwood
Ìý
Towson University, MCOM 443 (International Advertising & PR), Thailand Tourism Analysis, Fall 2009Bally Total Fitness
Bally Total FitnessEllen Underwood
Ìý
This document provides an overview of Bally Total Fitness, including information about its target demographic, competitors, and marketing strategy. Bally has approximately 400 clubs and over 3.5 million members, making it the largest commercial fitness chain. Its target market is college-educated Caucasian women ages 35-44. Key competitors include Curves, Gold's Gym, and local gyms. Bally aims to position itself as the professional leader in fitness through a direct mail marketing campaign emphasizing convenience and value. The campaign materials will include a brochure, letter, and response card promoting membership offers.