C. Jones Portfolio v.01
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This portfolio features various projects and recent content I've created for clients of varied industries and budget levels. (Updated Dec 2017)
C. Jones Portfolio v.01
- 1. CALLIE JONES DIGITAL PORTFOLIO SOCIAL MEDIA strategist DIGITAL content manager Avoiding complacency (817) 271-7535 calliejo93@gmail.com
- 2. SOCIAL MEDIA MARKETING Social Media Management Analytics & Reporting Short & long-term strategy development CONTENT MANAGEMENT Social (copy & graphics) Blogging Website Copy AdWords Ad Copy (Expanded Text Ads) PAID ADVERTISING AdWords Facebook Ads Manager LinkedIn Marketing PAID SEARCH Google Analytics Google AdWords Google Tag Manager ANALYTICS & MEASUREMENT Optmyzr Marin DashThis Buffer HootSuite Sprout Social NUVI Facebook (paid & organic) LinkedIn (paid & organic) Twitter (organic) Instagram (organic) Pinterest (organic) SOCIAL MEDIA MARKETING GRAPHIC & WEB DESIGN Squarespace Weebly Adobe InDesign Adobe Photoshop Adobe Spark Canva EXPERIENCE & SKILLS:SERVICES
- 3. CLIENT PORTFOLIO INDUSTRIES: Food & Beverage, Medical Services, Hospitality, Public Safety, Advertising/Marketing
- 4. (MARCH 2017 CURRENT) 端 Edit, schedule & (sometimes) create weekly blog content for website 端 Create weekly graphics and content optimized for each platform 端 Created business card with Adobe InDesign & Photoshop COMMUNICATIONS MANAGER About: A movement that uses events & social dialogue to educate & stimulate conversation about racial reconciliation within the diverse Christian community PLATFORMS MANAGED: Front back Business card www.wearethreaded.org Check out my Threaded blog post!
- 6. LinkedIn SPONSORED CONTENT STANDARD TEXT ADS EXPANDED TEXT AD Updated existing ads to Googles new expanded format JR. PPC SPECIALIST (contract) 端 Managed daily performance of paid search (AdWords) & paid social (Facebook & LinkedIn) campaigns for Texas Health Resources & Enilon 端 Created new PPC ad copy to accommodate Googles new expanded text ad format as well as new recruitment content for Enilon social Dec. 2016 Apr. 2017
- 7. LINDSEY + ASP BUILD-A-BEER-BRAND COMPETITION WHAT WAS IT? An original German-style Pilsner brand created by digital and creative team members Creatively complete with full packaging, logos, a slogan, print ads, a commercial spot, guerilla campaign and social media calendar Placed 1st in the competition after presenting to a panel of judges and again to the agency (may 2016) (during Jr. Digital Strategist internship)
- 8. DIGITAL PROCESS: The team used five platforms to establish a following of active consumers who align with the brand and enjoy great beer and an environmentally sustainable lifestyle. LINDSEY + ASP BUILD-A-BEER-BRAND COMPETITION DIGITAL STRATEGY: To create awareness with relevant and engaging content that connects the brands great taste with sustainable design.
- 10. Snapchat
- 11. SINGLE COLUMN MARRIOTT AT NCED PLATFORMS MANAGED: 69,315 1,781 5% Reach: People talking about this: Engagement: (AUG. 2015 MAY 2016)
- 12. SINGLE COLUMN MARRIOTT AT NCED Norman the Elf campaign November 30 - December 25, 2015
- 13. SINGLE COLUMN Responsibilities: 端 Wrote copy for both platforms to create bi-weekly content calendars 端 Utilized Sprout Social and NUVI for social media analytics 端 Collaborated with team on social video concept that aligned with strategy OUPD: CRIMSON GUARDIAN PLATFORMS MANAGED: Crimson Guardian is a mobile application designed to give OU students the ability to improve the safety of their community immediately with three major functions: 1. Trusted Guardians are given permission to watch over users 2. Safety Timer: allows Guardians to monitor users status and location and receive notification if timer expires 3. Anonymous Location-based Tips: Users report suspicious activity and send in tips to authorities JAN - MAY 2016
- 14. SOCIAL MEDIA CONTENT OUPD: CRIMSON GUARDIAN 2,138 78 1,038 REACTIONS, COMMENTS & SHARES VIDEO VIEWS PEOPLE REACHED TONE: Informative, humorous, inviting and protective
- 15. SINGLE COLUMN Feb 15-March 14