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1. Social Media Marketing ResearchC h a r l e s M o r g a n@SchulichSMM

2. ParticipationLog onto the FB page (facebook.com/SchulichSMM) and click LIKE so the content will be displayedPlease browse thru to the uStream where we will be streaming live, feel free to comment on there and in the FB group throughout the presentation or on Twitter @SchulichSMMWe will be fielding questions through the live chat function at the end

3. OverviewAggregate Content

4. Outlets

5. Technique

6. Attributes

7. Validity Parameters (Context)

8. Qualitative  Quantitative

9. Verbatim

10. Records

11. Aggregated Data

12. Results

13. InsightsAggregated ContentOutlets

14. Web 1.0  Web 2.0

15. Technique

16. Software

17. Attributes

18. Number CodesValidity Parameters (Context)Relevance

19. Ignores

20. – Date, Sales Biased, Log-In Required, Foreign Language, No SentimentsQualitative to QuantitativeResearcher role

21. Qualitative  Quantitative

22. Verbatims

23. Records

24. Aggregated Attribute DataReminderInput questions through Facebook page, Twitter, uStream chatResultsProduct vs Competitors

25. Attribute vs Attribute

26. SWOT AnalysisInsightsAdjustments

27. Film, games, television

28. Feedback loop

29. SuggestionsQuestions?

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