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CA_case-study_bar-louie

Liz St Lawrence
Liz St Lawrence

Bar Louie is a fast-growing restaurant brand that needed to source talent quickly in new markets to support its rapid expansion. This posed challenges as it was like "aiming at a moving target." By leveraging its distinct company culture through CareerArc's social recruiting platform, Bar Louie was able to effectively communicate its brand, attract culture-fit candidates, and decrease time-to-fill openings. CareerArc helped expand Bar Louie's candidate pool, cut hiring times, and increase retention rates, providing a robust recruiting solution that kept pace with the company's growth.

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Dont Bust When You Boom CareerArc Solves Social Hiring for Fast-Growing Bar Louie Restaurants Constantly sourcing talent in new markets during periods of rapid expansion Quickly targeting candidates in new locales who identify with a bold company culture and brand Effectively branding a unique restaurant concept in new territories to attract adaptable, culture-fit hires Challenges CASE STUDY Results Expanded breadth and depth of qualified candidate pool by driving a constant surge of applicants to the career site Decreased time-to-fill through consistent brand messaging and job distribution Increased quality-of-hire that effectively raised the rate of retention and internal promotion is one of the fastest growing restaurant brands in the country. Offering a unique dining concept with a high beverage mix, Bar Louie has been setting itself apart from traditional eateries and is powering a growth period unmatched by rival chains. Opening about twelve to fifteen corporate locations each year, Bar Louie expects to make approximately 2500 hires this year alonea hiring volume that equals the size of its current workforce. Challenges Bar Louie has hit ambitious growth goals year after year, but such explosive expansion must be coupled with an equally robust recruitment strategy that scales alongside that growthnot against it. Hitting A Moving Target: Finding the right people in new locales during an aggressive growth period is like aiming at a moving target from a race car: move too fast, aim too wide, and you are bound to miss out on a great hire. Hiring Is Branding: Like most companies in the hospitality industry, Bar Louie envisions its employees as an embodiment of its brand. However, like the unique dining experience Bar Louie delivers, the talent it targets is far from typical. As a growing brand frequently entering new markets, recruitment remained our toughest challenge, said Jennifer Scott, Vice President of Human Resources at Bar Louie. We had a choice: find a better way to tap a continuous flow of quality candidates in new territories, or risk costly disruptions to our launch schedule that could domino into delays for multiple locations. We search for folks that are happy to express themselves and be who they are, Scott explained. We are not looking for robotic, corporate types: tattoos are welcome, stuffed shirts are not. Bar Louie knew that by leveraging its distinct company culture, it could raise its employer brand and easily distinguish itself from other organizations competing for top talent. What Bar Louie needed was a reliable medium that could communicate the companys culture, attract talent that strongly identified with the brands values, and immediately embolden those candidates to apply. CareerArc has certainly improved our quality-of-hire. Theyve proven their recruiting solution can, in the long-term, impact retention our highest measurement of recruitment ROI. - Jennifer Scott, VP of Human Resources, Bar Louie Bar Louie
Solution Bar Louie opted for an entirely new approach that effectively distributes jobs and targets candidates, as well as delivers spot-on brand messaging. We knew if we were going to dive into social recruiting, we needed to do it the right way and be consistent about our approach, said Scott. This quest for consistency led Bar Louie to CareerArc. Within weeks, CareerArc began automating job posting and distribution across Facebook and Twitterreaching Bar Louies target audience in the digital destinations they frequented most. Growth You Can Map To make a visual statement of their growing brand, Bar Louie integrated the CareerArc Job Map into their career site. The map displays up-to-date job openings across all Bar Louie corporate locations. Having boosted online engagement and return visitors, the map now acts as the default starting point for anyone who wishes to apply for a position directly from the Bar Louie site. The CareerArc Job Map embedded into and branded for the Bar Louie career site. Results Decreased Time-to-Fill According to Scott, increasing candidate flow was the top priority: Growing our candidate pool was our ultimate goal, and in this regard, social recruiting absolutely expanded our horizons. CareerArc drove a continuous surge of traffic to our career site and pulled in larger candidate pools than ever before, helping us significantly cut our time-to-fill. Increased Quality-of-Hire Bar Louie emphasizes a culture of retention and internal promotion across all levels of the organization. The Bar Louie Internal Promote program strives to fill at least 50% of all management positions by hiring from withina goal CareerArc continues to help meet. Weve seen a major surge in internally- promoted managers who were initially sourced through social channels as hourly hires, reported Scott. CareerArc has certainly improved our quality-of-hire. Theyve proven their recruiting solution can, in the long-term, impact retentionour highest measurement of recruitment ROI. With social recruiting, Bar Louie found the robust and agile solution that kept up with the staffing demands of quick expansion. Armed with a unique brand story, Bar Louie leveraged the marketing and targeting strengths of the social web, and in effect spiked candidate traffic, decreased time-to-fill, and boosted employee retention. Bottom Line About CareerArc CareerArc is the leading social and mobile recruiting solution helping todays employers reach the 21st century job seeker. For more information, please contact sales@careerarc.com or call 888-303-2526.

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CA_case-study_bar-louie

  • 1. Dont Bust When You Boom CareerArc Solves Social Hiring for Fast-Growing Bar Louie Restaurants Constantly sourcing talent in new markets during periods of rapid expansion Quickly targeting candidates in new locales who identify with a bold company culture and brand Effectively branding a unique restaurant concept in new territories to attract adaptable, culture-fit hires Challenges CASE STUDY Results Expanded breadth and depth of qualified candidate pool by driving a constant surge of applicants to the career site Decreased time-to-fill through consistent brand messaging and job distribution Increased quality-of-hire that effectively raised the rate of retention and internal promotion is one of the fastest growing restaurant brands in the country. Offering a unique dining concept with a high beverage mix, Bar Louie has been setting itself apart from traditional eateries and is powering a growth period unmatched by rival chains. Opening about twelve to fifteen corporate locations each year, Bar Louie expects to make approximately 2500 hires this year alonea hiring volume that equals the size of its current workforce. Challenges Bar Louie has hit ambitious growth goals year after year, but such explosive expansion must be coupled with an equally robust recruitment strategy that scales alongside that growthnot against it. Hitting A Moving Target: Finding the right people in new locales during an aggressive growth period is like aiming at a moving target from a race car: move too fast, aim too wide, and you are bound to miss out on a great hire. Hiring Is Branding: Like most companies in the hospitality industry, Bar Louie envisions its employees as an embodiment of its brand. However, like the unique dining experience Bar Louie delivers, the talent it targets is far from typical. As a growing brand frequently entering new markets, recruitment remained our toughest challenge, said Jennifer Scott, Vice President of Human Resources at Bar Louie. We had a choice: find a better way to tap a continuous flow of quality candidates in new territories, or risk costly disruptions to our launch schedule that could domino into delays for multiple locations. We search for folks that are happy to express themselves and be who they are, Scott explained. We are not looking for robotic, corporate types: tattoos are welcome, stuffed shirts are not. Bar Louie knew that by leveraging its distinct company culture, it could raise its employer brand and easily distinguish itself from other organizations competing for top talent. What Bar Louie needed was a reliable medium that could communicate the companys culture, attract talent that strongly identified with the brands values, and immediately embolden those candidates to apply. CareerArc has certainly improved our quality-of-hire. Theyve proven their recruiting solution can, in the long-term, impact retention our highest measurement of recruitment ROI. - Jennifer Scott, VP of Human Resources, Bar Louie Bar Louie
  • 2. Solution Bar Louie opted for an entirely new approach that effectively distributes jobs and targets candidates, as well as delivers spot-on brand messaging. We knew if we were going to dive into social recruiting, we needed to do it the right way and be consistent about our approach, said Scott. This quest for consistency led Bar Louie to CareerArc. Within weeks, CareerArc began automating job posting and distribution across Facebook and Twitterreaching Bar Louies target audience in the digital destinations they frequented most. Growth You Can Map To make a visual statement of their growing brand, Bar Louie integrated the CareerArc Job Map into their career site. The map displays up-to-date job openings across all Bar Louie corporate locations. Having boosted online engagement and return visitors, the map now acts as the default starting point for anyone who wishes to apply for a position directly from the Bar Louie site. The CareerArc Job Map embedded into and branded for the Bar Louie career site. Results Decreased Time-to-Fill According to Scott, increasing candidate flow was the top priority: Growing our candidate pool was our ultimate goal, and in this regard, social recruiting absolutely expanded our horizons. CareerArc drove a continuous surge of traffic to our career site and pulled in larger candidate pools than ever before, helping us significantly cut our time-to-fill. Increased Quality-of-Hire Bar Louie emphasizes a culture of retention and internal promotion across all levels of the organization. The Bar Louie Internal Promote program strives to fill at least 50% of all management positions by hiring from withina goal CareerArc continues to help meet. Weve seen a major surge in internally- promoted managers who were initially sourced through social channels as hourly hires, reported Scott. CareerArc has certainly improved our quality-of-hire. Theyve proven their recruiting solution can, in the long-term, impact retentionour highest measurement of recruitment ROI. With social recruiting, Bar Louie found the robust and agile solution that kept up with the staffing demands of quick expansion. Armed with a unique brand story, Bar Louie leveraged the marketing and targeting strengths of the social web, and in effect spiked candidate traffic, decreased time-to-fill, and boosted employee retention. Bottom Line About CareerArc CareerArc is the leading social and mobile recruiting solution helping todays employers reach the 21st century job seeker. For more information, please contact sales@careerarc.com or call 888-303-2526.