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Cadbury dairymilk

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Govinda Hira
Govinda Hira

The document analyzes Cadbury Dairy Milk consumption patterns and preferences in India. It finds that the target audience for Dairy Milk is primarily males and females aged 18-35. People eat chocolate because they find it tempting and purchase it impulsively. Taste is more important than price, brand or packaging when selecting chocolate. The document also finds that people most associate chocolate with joy and pleasure. Advertisements influence the target audience's perceptions of chocolate.

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CADBURY DAIRYMILK By : THE INVINCIBLES Govinda Hira Amin Qureshi Rida Ansar Yasir Ali Mohib
Cadbury dairymilk
TARGET AUDIENCE Section A, B & C Both Males and Females
GENDER 40 35 30 25 20 37 15 10 14 5 0 Male Female
AGE 50 45 40 35 30 25 47 20 15 10 5 4 0 18-25 25-35
Average Consumption Pattern 25 20 15 21 10 13 5 7 6 4 0 More than Once a day Once a week Once a Occasionally once a day month
Main Reasons for Consuming Chocolate 18 16 14 12 17 10 16 12 8 6 7 4 5 4 2 0 Serves as Because it For Health Out of On impulse Particular a is tempting and Habit mood convenient Nutritional snack value
Preference When Selecting 35 30 25 20 31 15 10 5 7 6 2 5 0
Pricing 30 25 29 20 22 15 10 5 0 Low High
Chocolate Stands for 25 20 15 22 10 11 10 5 10 7 5 1 0
What comes to your mind Sweet 20% when you hear about Other Chocolate 35% ? Pleasure 15% Mouth watering 15% Temptation 15%
Appeal by Advertisements 35 30 25 20 32 19 15 10 5 0 Yes No
Situatio Chart Title n that drives you to Other Mood eat a 15% 14% chocola te Class Energy 9% level Down 8% After Meal Stress 8% 8% Good news 8% Random Impulse 22% 8%
RESEARCH FINDINGS & SUMMARY ? People eat chocolate because it is tempting and they purchase it on impulse. ? They prefer taste more than price, brand, and packaging. ? People relate chocolate to joy the most. ? They associate chocolate with something sweet, pleasure seeking, tempting and mouthwatering. ? Target audience is greatly influenced by advertisement for chocolates. ? People eat chocolate on random and don¡¯t have a particular reason to have it always.
CONCEPT ? We have depicted joy in the advertisement ? Joy is depicted in the form of a birthday celebration within a group of friends and how Cadbury dairy milk can enhance happiness that can be shared with the loved ones ? We have showed through this ad that people don¡¯t always need a particular reason for consuming chocolate
Cadbury dairymilk

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Cadbury dairymilk

  • 1. CADBURY DAIRYMILK By : THE INVINCIBLES Govinda Hira Amin Qureshi Rida Ansar Yasir Ali Mohib
  • 3. TARGET AUDIENCE Section A, B & C Both Males and Females
  • 4. GENDER 40 35 30 25 20 37 15 10 14 5 0 Male Female
  • 5. AGE 50 45 40 35 30 25 47 20 15 10 5 4 0 18-25 25-35
  • 6. Average Consumption Pattern 25 20 15 21 10 13 5 7 6 4 0 More than Once a day Once a week Once a Occasionally once a day month
  • 7. Main Reasons for Consuming Chocolate 18 16 14 12 17 10 16 12 8 6 7 4 5 4 2 0 Serves as Because it For Health Out of On impulse Particular a is tempting and Habit mood convenient Nutritional snack value
  • 9. Pricing 30 25 29 20 22 15 10 5 0 Low High
  • 10. Chocolate Stands for 25 20 15 22 10 11 10 5 10 7 5 1 0
  • 11. What comes to your mind Sweet 20% when you hear about Other Chocolate 35% ? Pleasure 15% Mouth watering 15% Temptation 15%
  • 12. Appeal by Advertisements 35 30 25 20 32 19 15 10 5 0 Yes No
  • 13. Situatio Chart Title n that drives you to Other Mood eat a 15% 14% chocola te Class Energy 9% level Down 8% After Meal Stress 8% 8% Good news 8% Random Impulse 22% 8%
  • 14. RESEARCH FINDINGS & SUMMARY ? People eat chocolate because it is tempting and they purchase it on impulse. ? They prefer taste more than price, brand, and packaging. ? People relate chocolate to joy the most. ? They associate chocolate with something sweet, pleasure seeking, tempting and mouthwatering. ? Target audience is greatly influenced by advertisement for chocolates. ? People eat chocolate on random and don¡¯t have a particular reason to have it always.
  • 15. CONCEPT ? We have depicted joy in the advertisement ? Joy is depicted in the form of a birthday celebration within a group of friends and how Cadbury dairy milk can enhance happiness that can be shared with the loved ones ? We have showed through this ad that people don¡¯t always need a particular reason for consuming chocolate