Cadbury India
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Cadbury Dairy Milk aims to promote the Indian tradition of having something sweet before auspicious occasions. It will use a 360-degree marketing campaign across radio, print, digital and outdoor media with a youthful and contemporary tone to engage consumers. The campaign highlights the Dairy Milk Roast Almond, Fruit & Nut, Crackle, and original Chocolate variants.
Cadbury India
- 1. Kuch mitha ho 逮温温霞艶
- 2. Dairy Milk Roast Almond Dairy Milk Fruit & Nut Dairy Milk Crackle Dairy Milk Chocolate
- 3. Idea: To promote the Indian tradition of having something sweet before every auspicious occasion with Cadbury dairy milk. Platforms: 360-degree engagement through media like radio, print, digital and outdoor. Communication Tone: Youthful & contemporary