際際滷

際際滷Share a Scribd company logo
 DEEPAK SHARMA
 RAKESH AGARWAL
 DALIP SINGH
 SANJAY YADAV
 Caf辿 Cuba is the first carbonated coffee soft drink.
 Manufactured by Parle Agro.
 The drink has a flavour of roasted coffee beans with
carbonated fizz.
 Through this drink, Parle Agro re-enters the
carbonated segment.
 It is promoted by brand communication
campaign named  The Coffee Revolution.
 Parle Agros target is to achieve 1000 Cr
through this product in 1 yr.
 Caf辿 Cuba seeks an another segment of
beverages named as COFFEE RUSH.
 Parle Agro has introduced a revolutionary
new SKU in the form of 150 ml cans priced at
INR 15.
 Firstly focussing on individual youth rather
than families.
 Position Caf辿 Cuba as carbonated Coffee.
 Targeting mainly Urban Areas.
 It helps to activate the energy levels high.
 As it is distinct and unique product , there
will be less/no competition.
 150 ml , 250 ml cans and 250 ml PET bottles.
 Sooner SKUs of 500 ml and 1 Lt will be there.
 Caf辿 Cuba comes in cans and PET bottles.
 Future plans is to launch the product with
RGB (Returnable Glass Bottles).
 'The Coffee Revolution.
 Television will play the role of the lead
medium for the campaign, followed by an
aggressive focus on digital brand building
others like-print, outdoor and cinema ads.
 Enter into the rural Locations.
 Diet-version of caf辿 cuba.
 Bigger SKU.
Cafe cuba strategy
Cafe cuba strategy
Ad

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Ad

Cafe cuba strategy

  • 1. DEEPAK SHARMA RAKESH AGARWAL DALIP SINGH SANJAY YADAV
  • 2. Caf辿 Cuba is the first carbonated coffee soft drink. Manufactured by Parle Agro. The drink has a flavour of roasted coffee beans with carbonated fizz. Through this drink, Parle Agro re-enters the carbonated segment.
  • 3. It is promoted by brand communication campaign named The Coffee Revolution. Parle Agros target is to achieve 1000 Cr through this product in 1 yr. Caf辿 Cuba seeks an another segment of beverages named as COFFEE RUSH.
  • 4. Parle Agro has introduced a revolutionary new SKU in the form of 150 ml cans priced at INR 15. Firstly focussing on individual youth rather than families. Position Caf辿 Cuba as carbonated Coffee.
  • 5. Targeting mainly Urban Areas. It helps to activate the energy levels high. As it is distinct and unique product , there will be less/no competition.
  • 6. 150 ml , 250 ml cans and 250 ml PET bottles. Sooner SKUs of 500 ml and 1 Lt will be there.
  • 7. Caf辿 Cuba comes in cans and PET bottles. Future plans is to launch the product with RGB (Returnable Glass Bottles).
  • 8. 'The Coffee Revolution. Television will play the role of the lead medium for the campaign, followed by an aggressive focus on digital brand building others like-print, outdoor and cinema ads.
  • 9. Enter into the rural Locations. Diet-version of caf辿 cuba. Bigger SKU.