Calculate Your ROI at SXSW
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Figuring out how to calculate the return on investment of participating in SXSW Interactive is complicated.Sprinklrs got you covered withthis step-by-step guide that will walk you through everything you need to do to understand the real business value of your brands participation in the festival.
Calculate Your ROI at SXSW
- 1. sprinklr.com info@sprinklr.com (917) 933-7800 息 Sprinklr 2015. All rights reserved. How To Calculate Your ROI At SXSW Revenue (Traditional Revenue + Intangible Revenue) - Costs (Employees + Participation in Interactive + Surrounding Activities) Profit REVENUE COSTS Traditional Revenue Sales of primary goods Sales of secondary goods Sales of tickets to events Intangible Revenue Intangible revenue is the sum of the theoretical value of all activities that dont fit into traditional revenue Potential Factors Product Sampling Sweepstakes Other Email and New Contact Acquisition Activities Celebrity Endorsement PR Mentions Company Member as Panelist or Speaker Social Buzz and Exposure Other Other $_______ $_______ $_______ $_______ $_______ $_______ $_______ $_______ $_______ $_______ $_______ $_______ $_______ $_______ Employees Transportation Lodging of employees Work space Food and Drinks Additional Events Participation in Interactive Passes Exhibitions Advertising Sponsorship and Creative Marketing Surrounding Activities Owned Events and Parties Sponsorship of Events and Parties Entrance to Parties for Employees Swag and Giveaways TOTAL REVENUE TOTAL COSTS PROFIT $_______ $_______ $_______ $_______ $_______ $_______ $_______ $_______ $_______ $_______ $_______ $_______ $_______ $_______ $_______ $_______ - $_____ - $_____ - $_____ 0 0 0 0 0 0 0 0