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際際滷Share a Scribd company logo
UX Working Group Zurich by Pavlos Vos
Courtesy of http://www.uxnewsmag.com/2019/01/28/the-roi-of-ux-why-user-experience-is-a-zero-risk-investment/
Companies fear*
*hiring a UX designer
Courtesy of Image credit: Colin Anderson | Getty Images
70% of projects fail
Due to lack of user acceptance
Courtesy of Credit AdobeStock_191554693 annoyed computer user
Developers 50% of time spent
鍖xing broken code
2005 study from the IEEE
Courtesy of Thinkstock
In the real world
Bad UX is obvious
Courtesy of Photo: 1.bp.blogspot.com
In software design
Bad UX is hidden
Courtesy of https://careerfoundry.com/en/blog/ux-design/10-classic-ux-design-fails/
Dont Listen to Users
First Rule of Usability
Courtesy of Jakob Nielsen https://www.nngroup.com/
YOU  USER
Software creators and end users
tend to be different species
Courtesy of https://lasa.asn.au/ & Royalty-free stock photo ID: 653784163
Imagine software like a cake
Users only taste 20% of it
(Pareto principle)
Courtesy of https://www.livewellbakeoften.com
Visual Design
Frontend
Middle Ware
Backend
Database
Devops
End User
Needs
Courtesy of
Validate before you build
Design Sprints are a great way to validate ideas before you
invest a ton of time and money
Courtesy of 110857558 Copyright: georgejmclittle
Test FAIL fast,
Succeed faster
A design sprint can feel like a leap of faith
Courtesy of Alpay Erdem/Courtesy of World Photo Organization
.
Technical fundamentals
Are chosen based on requirements
Courtesy of http://www.stallionera.in/upcoming-project.php
.
The longer you work
the harder it is for you to change it
Hanna Eshel working on Adam and Eve for Symposium, in Piazza Alberica, Carrara, Italy, 1981. Courtesy of Patrick Parrish Gallery.
.
Delays increase the cost of
User Experience Design
Courtesy of https://www.experiencedynamics.com/blog/2014/07/making-strong-business-case-roi-ux-infographic
Front-end developer is a
technology specialist
Solutions for detailed business requirements are created
based on technical skill
Courtesy of Photo 59931102 息 Monkey Business Images - Dreamstime.com
Tech
skills
User
Needs
Courtesy of If all you have is a hammer, everything looks like a nail. Creator unknown
UX designer
should be technology agnostic like the user
Courtesy of Donald Norman https://www.nngroup.com/
Create, test and evaluate
Evaluate progress from the real end user sooner
Courtesy of https://eninulook.com/index.php/coffee-tea/slice-cake.html
Tools are there available
Experts are not
Courtesy of Creative by Dan Maccarone & Sarah Doody
Let us calculate the UX ROI
What does it cost?
Courtesy of Crear una cuenta gratuita Por ESB Professional
UX cost vs Dev cost?
How much do you charge?
UX Designer
How much do you charge?
Developer
+10
10
9
8
7
6
5
4
3
2
1
0
+10
10
9
8
7
6
5
4
3
2
1
0
What is hidden?
User adoption cost, customer support cost, cost of delay
Courtesy of Crear una cuenta gratuita Por ESB Professional
Thank you
for your attention, lets calculate

More Related Content

Calculation of the (Return of Investment) of a UX designer

  • 1. UX Working Group Zurich by Pavlos Vos Courtesy of http://www.uxnewsmag.com/2019/01/28/the-roi-of-ux-why-user-experience-is-a-zero-risk-investment/
  • 2. Companies fear* *hiring a UX designer Courtesy of Image credit: Colin Anderson | Getty Images
  • 3. 70% of projects fail Due to lack of user acceptance Courtesy of Credit AdobeStock_191554693 annoyed computer user
  • 4. Developers 50% of time spent 鍖xing broken code 2005 study from the IEEE Courtesy of Thinkstock
  • 5. In the real world Bad UX is obvious Courtesy of Photo: 1.bp.blogspot.com
  • 6. In software design Bad UX is hidden Courtesy of https://careerfoundry.com/en/blog/ux-design/10-classic-ux-design-fails/
  • 7. Dont Listen to Users First Rule of Usability Courtesy of Jakob Nielsen https://www.nngroup.com/
  • 8. YOU USER Software creators and end users tend to be different species Courtesy of https://lasa.asn.au/ & Royalty-free stock photo ID: 653784163
  • 9. Imagine software like a cake Users only taste 20% of it (Pareto principle) Courtesy of https://www.livewellbakeoften.com
  • 11. Validate before you build Design Sprints are a great way to validate ideas before you invest a ton of time and money Courtesy of 110857558 Copyright: georgejmclittle
  • 12. Test FAIL fast, Succeed faster A design sprint can feel like a leap of faith Courtesy of Alpay Erdem/Courtesy of World Photo Organization
  • 13. . Technical fundamentals Are chosen based on requirements Courtesy of http://www.stallionera.in/upcoming-project.php
  • 14. . The longer you work the harder it is for you to change it Hanna Eshel working on Adam and Eve for Symposium, in Piazza Alberica, Carrara, Italy, 1981. Courtesy of Patrick Parrish Gallery.
  • 15. . Delays increase the cost of User Experience Design Courtesy of https://www.experiencedynamics.com/blog/2014/07/making-strong-business-case-roi-ux-infographic
  • 16. Front-end developer is a technology specialist Solutions for detailed business requirements are created based on technical skill Courtesy of Photo 59931102 息 Monkey Business Images - Dreamstime.com
  • 17. Tech skills User Needs Courtesy of If all you have is a hammer, everything looks like a nail. Creator unknown
  • 18. UX designer should be technology agnostic like the user Courtesy of Donald Norman https://www.nngroup.com/
  • 19. Create, test and evaluate Evaluate progress from the real end user sooner Courtesy of https://eninulook.com/index.php/coffee-tea/slice-cake.html
  • 20. Tools are there available Experts are not Courtesy of Creative by Dan Maccarone & Sarah Doody
  • 21. Let us calculate the UX ROI What does it cost? Courtesy of Crear una cuenta gratuita Por ESB Professional
  • 22. UX cost vs Dev cost? How much do you charge? UX Designer How much do you charge? Developer +10 10 9 8 7 6 5 4 3 2 1 0 +10 10 9 8 7 6 5 4 3 2 1 0
  • 23. What is hidden? User adoption cost, customer support cost, cost of delay Courtesy of Crear una cuenta gratuita Por ESB Professional
  • 24. Thank you for your attention, lets calculate