This document describes a marketing tracker and staff efficiency grader for dental practices. It tracks advertising sources to see which are converting calls and patients. It also grades staff on converting new and existing patient leads to prevent missed opportunities. The system assigns custom tracking numbers to each media source. It then analyzes call data and provides reports on call volume, source, appointment outcomes, reasons for no booking, staff performance, and web traffic to help optimize marketing and staff.
3. Marketing Tracker
• Most Dentists don’t know what advertising is converting calls
and patients. This system helps prevent your practice from
spending money on marketing sources that don’t work.
Staff Efficiency Grader
• Are you confident your staff is converting new and existing
patient leads? If your staff misses 30 calls in a month and each
new patient is worth $1500 then you lost $45,000 in potential
new patient revenue.
5. Tell us your media sources and we assign a custom tracking number to each:
Radio:
Local Magazine:
Website:
Business Listing:
Adwords:
555-462-8501
555-462-8501
555-462-8501
555-462-8501
555-462-8501
We then have these numbers ring to your practice number
Your current number: 555-632-8056
We then track the numbers and analyze the analytics as you will see in these reports.
It doesn’t slow down your current system and doesn’t need to be integrated with any
set-up. Just let us know your media sources and we can get started.
6. Call Summary
Days and Times and their
Answer Percentage
Graph of Traffic Volume
Marketing Source and
Number of Calls