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Callie Jones Portfolio v.1

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Callie Jones
Callie Jones

This portfolio features various projects and recent content I've created for clients of varied industries and budget levels. (Updated Feb 2017)

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Callie Jones Portfolio v.1
SOCIAL MEDIA MARKETING ? Social Media Management ? Analytics & Reporting ? Short & long-term strategy development CONTENT MANAGEMENT ? Social (copy & graphics) ? Blogging ? Website Copy ? AdWords Ad Copy (Expanded Text Ads) PAID ADVERTISING ? AdWords ? Facebook Ads Manager ? LinkedIn Marketing PAID SEARCH Google Analytics Google AdWords Google Tag Manager ANALYTICS & MEASUREMENT Optmyzr Marin DashThis Buffer HootSuite Sprout Social NUVI Facebook (paid & organic) LinkedIn (paid & organic) Twitter (organic) Instagram (organic) Pinterest (organic) SOCIAL MEDIA MARKETING GRAPHIC & WEB DESIGN Squarespace Weebly Adobe InDesign Adobe Photoshop Adobe Spark Canva EXPERIENCE & SKILLS:SERVICES SOCIAL MEDIA MANAGER & content WRITER
CLIENT PORTFOLIO INDUSTRIES: Food & Beverage, Medical Services, Hospitality, Public Safety, Non-Profit
(MARCH 2017 – CURRENT) ü Edit, schedule & (sometimes) create weekly blog content for website ü Create weekly graphics and content optimized for each platform ü Created business card with Adobe InDesign & Photoshop COMMUNICATIONS MANAGER About: A ’movement’ that uses events & social dialogue to educate & stimulate conversation about racial reconciliation within the diverse Christian community PLATFORMS MANAGED: Front back Business card www.wearethreaded.org Check out my Threaded blog post!
Threaded Creative content
LinkedIn SPONSORED CONTENT STANDARD TEXT ADS EXPANDED TEXT AD Updated existing ads to Google’s new expanded format JR. PPC SPECIALIST (contract) ü Managed daily performance of paid search (Google AdWords) & paid social (Facebook & LinkedIn) campaigns for Texas Health Resources & Enilon ü Created new PPC ad copy to accommodate Google’s new expanded text ad format as well as new recruitment content for Enilon social Dec. 2016 – Apr. 2017
LINDSEY + ASP BUILD-A-BEER-BRAND COMPETITION WHAT WAS IT? ? An original German-style Pilsner brand created by digital and creative team members ? Creatively complete with full packaging, logos, a slogan, print ads, a commercial spot, guerilla campaign and social media calendar Placed 1st in the competition after presenting to a panel of judges and again to the agency (may 2016) (during Jr. Digital Strategist internship)
DIGITAL PROCESS: The team used five platforms to establish a following of active consumers who align with the brand and enjoy great beer and an environmentally sustainable lifestyle. LINDSEY + ASP BUILD-A-BEER-BRAND COMPETITION DIGITAL STRATEGY: To create awareness with relevant and engaging content that connects the brand’s great taste with sustainable design.
Callie Jones Portfolio v.1
Snapchat
SINGLE COLUMN MARRIOTT AT NCED PLATFORMS MANAGED: 69,315 1,781 5% Reach: People talking about this: Engagement: (AUG. 2015 – MAY 2016)
SINGLE COLUMN MARRIOTT AT NCED Norman the Elf campaign November 30 - December 25, 2015
SINGLE COLUMN Responsibilities: ü Wrote copy for both platforms to create bi-weekly content calendars ü Utilized Sprout Social and NUVI for social media analytics ü Collaborated with team on social video concept that aligned with strategy OUPD: CRIMSON GUARDIAN PLATFORMS MANAGED: Crimson Guardian is a mobile application designed to give OU students the ability to improve the safety of their community immediately with three major functions: 1. Trusted Guardians are given permission to watch over users 2. Safety Timer: allows Guardians to monitor user’s status and location and receive notification if timer expires 3. Anonymous Location-based Tips: Users report suspicious activity and send in tips to authorities JAN - MAY 2016
SOCIAL MEDIA CONTENT OUPD: CRIMSON GUARDIAN 2,138 78 1,038 REACTIONS, COMMENTS & SHARES VIDEO VIEWS PEOPLE REACHED TONE: Informative, humorous, inviting and protective
SINGLE COLUMN Feb 15-March 14
ü Managed CARE social media via HootSuite ü Engaged a stagnant audience with content that stimulated conversation ü Used Adobe Photoshop and InDesign to create 10-page press kit (see below) SINGLE COLUMN Digital marketing intern Aug. 2014 – May 2015 About The Coalition of Advocates for Responsible Eldercare is a non- profit organization that promotes quality long term healthcare in Oklahoma Check out the full press kit!

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Callie Jones Portfolio v.1

  • 2. SOCIAL MEDIA MARKETING ? Social Media Management ? Analytics & Reporting ? Short & long-term strategy development CONTENT MANAGEMENT ? Social (copy & graphics) ? Blogging ? Website Copy ? AdWords Ad Copy (Expanded Text Ads) PAID ADVERTISING ? AdWords ? Facebook Ads Manager ? LinkedIn Marketing PAID SEARCH Google Analytics Google AdWords Google Tag Manager ANALYTICS & MEASUREMENT Optmyzr Marin DashThis Buffer HootSuite Sprout Social NUVI Facebook (paid & organic) LinkedIn (paid & organic) Twitter (organic) Instagram (organic) Pinterest (organic) SOCIAL MEDIA MARKETING GRAPHIC & WEB DESIGN Squarespace Weebly Adobe InDesign Adobe Photoshop Adobe Spark Canva EXPERIENCE & SKILLS:SERVICES SOCIAL MEDIA MANAGER & content WRITER
  • 3. CLIENT PORTFOLIO INDUSTRIES: Food & Beverage, Medical Services, Hospitality, Public Safety, Non-Profit
  • 4. (MARCH 2017 – CURRENT) ü Edit, schedule & (sometimes) create weekly blog content for website ü Create weekly graphics and content optimized for each platform ü Created business card with Adobe InDesign & Photoshop COMMUNICATIONS MANAGER About: A ’movement’ that uses events & social dialogue to educate & stimulate conversation about racial reconciliation within the diverse Christian community PLATFORMS MANAGED: Front back Business card www.wearethreaded.org Check out my Threaded blog post!
  • 6. LinkedIn SPONSORED CONTENT STANDARD TEXT ADS EXPANDED TEXT AD Updated existing ads to Google’s new expanded format JR. PPC SPECIALIST (contract) ü Managed daily performance of paid search (Google AdWords) & paid social (Facebook & LinkedIn) campaigns for Texas Health Resources & Enilon ü Created new PPC ad copy to accommodate Google’s new expanded text ad format as well as new recruitment content for Enilon social Dec. 2016 – Apr. 2017
  • 7. LINDSEY + ASP BUILD-A-BEER-BRAND COMPETITION WHAT WAS IT? ? An original German-style Pilsner brand created by digital and creative team members ? Creatively complete with full packaging, logos, a slogan, print ads, a commercial spot, guerilla campaign and social media calendar Placed 1st in the competition after presenting to a panel of judges and again to the agency (may 2016) (during Jr. Digital Strategist internship)
  • 8. DIGITAL PROCESS: The team used five platforms to establish a following of active consumers who align with the brand and enjoy great beer and an environmentally sustainable lifestyle. LINDSEY + ASP BUILD-A-BEER-BRAND COMPETITION DIGITAL STRATEGY: To create awareness with relevant and engaging content that connects the brand’s great taste with sustainable design.
  • 11. SINGLE COLUMN MARRIOTT AT NCED PLATFORMS MANAGED: 69,315 1,781 5% Reach: People talking about this: Engagement: (AUG. 2015 – MAY 2016)
  • 12. SINGLE COLUMN MARRIOTT AT NCED Norman the Elf campaign November 30 - December 25, 2015
  • 13. SINGLE COLUMN Responsibilities: ü Wrote copy for both platforms to create bi-weekly content calendars ü Utilized Sprout Social and NUVI for social media analytics ü Collaborated with team on social video concept that aligned with strategy OUPD: CRIMSON GUARDIAN PLATFORMS MANAGED: Crimson Guardian is a mobile application designed to give OU students the ability to improve the safety of their community immediately with three major functions: 1. Trusted Guardians are given permission to watch over users 2. Safety Timer: allows Guardians to monitor user’s status and location and receive notification if timer expires 3. Anonymous Location-based Tips: Users report suspicious activity and send in tips to authorities JAN - MAY 2016
  • 14. SOCIAL MEDIA CONTENT OUPD: CRIMSON GUARDIAN 2,138 78 1,038 REACTIONS, COMMENTS & SHARES VIDEO VIEWS PEOPLE REACHED TONE: Informative, humorous, inviting and protective
  • 16. ü Managed CARE social media via HootSuite ü Engaged a stagnant audience with content that stimulated conversation ü Used Adobe Photoshop and InDesign to create 10-page press kit (see below) SINGLE COLUMN Digital marketing intern Aug. 2014 – May 2015 About The Coalition of Advocates for Responsible Eldercare is a non- profit organization that promotes quality long term healthcare in Oklahoma Check out the full press kit!