Cambrex performance data linked_in
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The document discusses scaling recruiting efforts on LinkedIn. It notes that LinkedIn has over 277 million members worldwide from countries around the globe. It then discusses targeting both active and passive candidates, measuring a company's talent brand, and comparing it to peers. The document proposes a strategy using LinkedIn Jobs, Sponsored Jobs, LinkedIn Recruiter, and developing a company's talent brand profile to engage more passive candidates. It provides an example of how one company, Cambrex, can expand its outreach on LinkedIn, target specific roles through Sponsored Jobs, and see pricing details for those products.
Cambrex performance data linked_in
- 1. 息2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Hiring Strategy: Scaling Recruiting efforts Nadine Balagot, Relationship Manager
- 2. LinkedIn: A global pool of talent 2M+ INDONESIA 2M+ PHILIPPINES 1M+ MALAYSIA 1M+ SINGAPORE 1M+ SAUDI ARABIA 16M+ BRAZIL 93M+ UNITED STATES OF AMERICA 9M+ CANADA 24M+ INDIA 5M+ AUSTRALIA 1M+ NEW ZEALAND 3M+ SOUTH AFRICA 1M+ UNITED ARAB EMIRATES 13M+ UNITED KINGDOM 7M+ FRANCE 6M+ ITALY 1M+ BELGIUM 1M+ DENMARK 2M+ TURKEY 4M+ NETHERLANDS 1M+ SWEDEN 5M+ SPAIN 277M+ Members worldwide +2 New members per second 187M Monthly unique visitors
- 3. 息2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Your team is hiring LinkedIn members today 20% Active 80% Passive 277M+ Members worldwide 22 LinkedIn members last year You hired over 3
- 4. 息2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Talent Brand Index can measure your talent brand What percent of people who know about you show an interest? Talent Brand Index = Talent Brand Engagement Talent Brand Reach Talent Brand Reach Talent Brand Engagement Talent 27,986 members members 2,853 Cambrex 10% 4 1 out of 10 prospective candidates show interest in your opportunities
- 5. 息2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS We can compare your Talent Brand Index vs peers Employer of choice Weaker talent brand Peers: JHP Pharmaceuticals Kaye/Bassman Interna Norwich Pharmaceutic ProPharma Group 55 of 5
- 6. 息2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS We can see how many members have engaged with your company vs your peers Peers: JHP Pharmaceuticals Kaye/Bassman Interna Norwich Pharmaceutic ProPharma Group 6
- 7. 息2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
- 8. 息2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Strategic Sourcing and Pipelining Metrics and Analytics Personalized Job Targeting Talent Brand Development This formula allows you to engage with the 80% passive talent pool: Strategically and automatically LinkedIn Jobs Sponsored Jobs LinkedIn Recruiter with Talent Pipeline LinkedIn Career Page Work With Us 8 Companies who adopt this strategy hire more candidates through LinkedIn than companies with Jobs and Recruiter alone 75%
- 9. 息2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Current State Product Outreach LinkedIn Recruiter x 1 (proactive sourcing) Yes 600 inmails/year (0 inmails sent last 30 days) Jobs x 2 0 views or applies the last 30 days Branding No Location Talent Pool Size United States 19,570 Your Audience on LinkedIn Automation Engineer
- 10. 息2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Talent are looking at Cambrex employees on LinkedIn 10
- 11. 息2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 11 Not all jobs are created equal Sponsored Jobs help fill your most important roles faster Chemist Automation Engineer R&D Scientist Senior Engineer IT Administrator Sales Director
- 12. 息2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 12 JOBS YOU MAY BE INTERESTED IN Feedback I See more 損 Sponsored Chemist xAccount Executive Commona Palo Alto, CA x xAccount Executive Crosswise Group Palo Alto, CA xAccount Executive Tyler Corp. Palo Alto, CA 105 Connections 2nd Gabriella Chemist Cambrex Chemist Cambrex Sponsored Jobs get 30-50% more applicants!
- 13. 息2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Bring the power of LinkedIns targeting to pay per click Decide how often jobs appear in the top slot by setting your bid and budget Track success right in Recruiter or in your ATS Cost per click: Amount you pay when candidate clicks to view your job Budget: the maximum amount you will spend on this job 13
- 14. 息2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Pricing Sponsored Jobs: $3,000 Job Slots: $5,250 pro-rated ($1,225 per slot/year at 11 Job Slot tier) Total = $8,250