Cammp2010
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This document summarizes tools and tactics for engaging alumni using an alumni association website built on the open-source Joomla platform. It discusses using Joomla, Google, and content feeds to provide easy navigation, social media resources, and updates. Chapter and club sections take advantage of standard content and styles while being tailored individually, using Google Calendar and YouTube. Facebook, LinkedIn, Twitter, and YouTube are integrated to engage alumni and leverage free resources. Two segmented eNewsletters are sent on different schedules to reduce overcommunication while spotlighting programs, services, and events. New engagement ideas discussed include using Foursquare, a Knight Neighbor Locator, and a mobile app campaign.
Cammp2010
- 1. Engaging Alumni: Tools and TacticsUCF Alumni AssociationJeff GarnerCAMMP 2010
- 2. Hub and Spoke Big Picture Built on Joomla
- 3. Open Source Software = FREE
- 5. Scalable With Many Plug-ins
- 6. Easy-To-Use and Update
- 8. Consistent Brand and LookEngaging: Joomla, Google, Content FeedsEasy NavSocial Media ResourcesUpdate AddressPartner AdsFacebook FeedFeatured EventsPromotionsTwitter FeedCampus BrandsAction Items
- 9. Chapter and Club Sections: Google and YouTubeTakes advantage of standard content and styles, yet tailored for each chapter/club
- 10. Uses Google calendar to deliver snapshot of events for each group
- 11. Embedded YouTube videos eliminate storage needs and standardize playback format
- 12. Google Picasa Photo Gallery tools provide slideshow features at no cost
- 13. Facebook Like button links to each chapter and clubMost important benefit = No Direct Cost
- 14. Facebook SummaryTotal Number of Fans = 3,739Strategy: ENGAGE ALUMNI ENERGIZE UCF SupportersGoogle Calendar updates automatically displayed here- AND UCF News and RSS Feeds display just below.
- 15. LinkedIN, Twitter, and YouTube SummaryLinkedIN Participants and Connections = > 6,000YouTube Videos = 6,438 ViewsTotal Number of Followers on Twitter = 684 Integrated Social Media Content
- 16. Leverage FREE Resources to Minimize Overhead
- 17. Reach Constituents When, Where, and How They WantTwo SEGMENTED eNewsletters:Pegasus Connections = Bi-Monthly
- 18. Alumni Connections = QuarterlyReduces Over-CommunicationSpotlights High Value Programs and ServicesPersonalized:Any info we want to deliverSpecial Promotion:Facebook Fan Us promotion Hot Jobs:Very popular. Alumni call in asking - How Can They Get Their Companys Jobs ListedUpcoming Events:Alumni relive fun, memorable eventsUpcoming Events:Alumni have quick overview of signature events
- 19. New StuffFoursquare tie tips and real-world value to locations/business partnersKnight Neighbor LocatorExpand where are they now service down to city/town/zipcode with interests and hooks that help people find value in being connected and meeting their Knight neighbor.New Mobile App and campaign Called Take It With You
Editor's Notes
- #2: Ladies and Gentleman, thank you for the opportunity to share what were doing with social media to engage and strengthen our UCF community.
- #3: The old saying about plan your work and work your plan is how weve approached the use our our websites and social media components like facebook and twitter.This is our hub and spoke model and it shows how our alumni websites receive and feed information out for anyone that wants to use or consume the information.We integrate information sharingWe make the most of limited staff resources to minimize maintenanceWe dont compromise quality that our alumni and constituents seeWe leverage free resources every time that we can
- #4: Its critically important to make our online services effortlessOur website integrates easy navigation between sections ALONG with:FacebookTwitterLinkedINUCFKNIGHTSNETWORKYouTUBEContent Feeds so news and alumni stories can be effortlessly sharedThe website runs on open source Joomla so there is no cost for the publishing system.
- #5: Here again, were pulling in social media content and sharing pictures, videos and content thats tailored to keep alumni tuned-in to UCF.
- #6: Facebook is everywhere. You may have noticed commercials on TV encouraging you to fan the company on facebook and the reason is the VIRAL EXPANSION LOOP.Viral Loop for short. Basically, social media works like compound interest.When someone invests their time into Facebook, they want to share with friends, and then the want to share so the interactions compound and the network effect picks up momentum and things can really go viral.So most importantly I want to tell you that we know how this works and we constantly learn and push the envelope to do more and serve constituents the right way when where and how they want.
- #7: Same with Twitter and YouTube.We leverage FREE online services to reach alumni where they are online and engage them with content that they value so they feel compelled to be involved and support UCF.
- #8: eMail is still a go-to communications tool.We summmarize all of the activities and great news about the UCF community into alumni eNewsletters every other month to inform and invite alumni to take advantage of the activities offered throughout the UCF community.Thank you