Campaign Planning for GoPro Cameras
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Brand GoPro- It was a college group project for campaign planning in which I contributed an Idea on digital activation Go Fearless Go GoPro centralized on capturing human emotions while performing adventurous sports using GoPro cameras.
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SYNOPSIS: I run across many presentations on "social media strategy" but never on how to craft one. This is my take, done overnight with lots of coffee and little sleep. I welcome feedback to this document, which describes how the marketing practice needs change, how engagement and trust are the keys to revenue, and things to cover in creating an engagement strategy.Buyer Persona: Building Buyer Personas & Targeting Strategies
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￥ Swipe also through the carousel below for more detailed tips about each trend.
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鏝 Share case studies, customer journeys, etc.
鏝 Add credentials to bios.
鏝 Earn niche-related backlinks; update content regularly.
2. AI Tools: Speed vs. Substance
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鏝 Add Meet the Team pages.
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鏝 Use simple language.
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鏝 Compress images.
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鏝 Minify JS & CSS.
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鏝 Add tags, timestamps & transcripts.
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Over 78,000 advertisers and 104,000 brands utilised print advertising in 2024. Among them, Maruti Suzuki India emerged as the top advertiser, while Honda Activa H Smart led the brand rankings. The top 10 advertisers collectively contributed 14% of the total ad space, with notable entries from Hero Motocorp, Honda Motorcycle & Scooter India, and Tata Motors.
Sales promotion ads played a significant role, occupying 32% of total ad space. Multiple promotions accounted for the largest share at 48%, followed by discount promotions at 39%. Brand promotion ads, without additional incentives, made up 65% of the ad space.
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Deepavali remained the most prominent festival for print advertising, capturing 28% of the total ad space in 2024. It was followed by Navratri/Durga Puja at 21% and Christmas/New Year at 15%.
Ad Innovations and Positions
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Campaign Planning for GoPro Cameras
- 2. About GoPro Founder & CEO: Nick Woodman Headquarters: San Mateo, California, USA Lightweight camcorders mountable on vehicles
- 3. Client Brief Previous Campaign: Be a Hero Present Campaign: Beat Your Fear, Experience Yourself
- 4. Objective To create a buzz about the brand To achieve top awareness To increase reach by 65% and frequency by 40%
- 5. Weakness Innovative, Quality Versatile & Brand Name Strength Low Market Penetration Integration into Media, Potential Market Threat Increase competition, Expensive SWOT Opportunity
- 6. Strategy USP- Captures high speed HD motion pictures Brand Image- Capture and Share your world. Position- Miniature camera
- 7. Target Audience Demographic Region: Metro Cities (Mumbai, Bangalore, Delhi and Kolkata) Gender: Male/Female Age: 18-35 Qualification: Graduate/ Post Graduate Occupation: Photographer, Traveler, Sportsman. SEC: A1, A2 , B1
- 8. Target Audience Psychographic: Consumers having same pattern of planning their vacation. They refer to blogs, v logs, magazines and guides. Likeability to better deals They are happy to share their documented memories with others
- 9. Campaign Idea #Beat the fear PAN India Social Media contest Microsite Online Psychometric test Execution Capture experience, share moments 60 sec TVC: Montages, Testimonies of each participant
- 10. Duration The Campaign will launch on the first quarter of the year. Campaign will be of three months
- 11. Media Print Media: Outlook Business & Outlook Traveler Broadcast Media: Discovery channel, Nat Geo Adventure, MTV Billboard: Near Airports, Adventure Sports Places Social Media
- 12. OOH
- 14. Advertorial
- 15. Campaign Evaluation Traditional Media New Media
- 17. Brand Associations Shows: > Khatron Ke Khiladi > Roadies AFP: > National Geographic Channel
- 19. Antara Acharya 1 Sayali Prabhu 34 Sneha Prasad 35 Pankaj Ramteke 37 Ekagra Upadhyay 48