An email marketing campaign sent by Columbia Sports on December 22, 2016 achieved an open rate of 5.61% and click-through rate of 1.34%. The campaign was sent to 15,140 recipients out of 18,459 contacts and received 1,093 total opens and 850 unique opens. A total of 1,042 emails bounced, with 1,003 soft bounces and 39 hard bounces. The email received 282 total clicks on 18 unique links.