Campus Connection: Engaging College Students in the Arts Presentation Part 2
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The document discusses engaging college students in the arts in Chicago. It mentions that the Arts Engagement Exchange is an initiative supported by the Chicago Community Trust, Chicago Department of Cultural Affairs, and Wallace Foundation. It also provides statistics showing that in 2009, college students in the Chicago Loop spent $60 million overall and $4.5 million on cultural events, demonstrating their economic impact. The document promotes upcoming arts-related events for college students, including an evening with the writer and producer of The Simpsons and a panel discussion on developing college student audiences.
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Greetings my fellow commuters,
To better enable you in holding me accountable as your representative, here is the presentation that I made at the Annual Guild Retreat in June 2015. Herein the document you will find my proposal of initiatives, the new logo design and our action plan for this academic year. Please peruse at your leisure and if you see anything that sparks your interest, please let me know! you can reach me at monacommuters.chairman@gmail.com. Thank you
Sincerely,
Germaine Bryan
Commuting Students' Representative 2015/2016Arts council ni arts and older people programme
Arts council ni arts and older people programmeCASALA CENTRE
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The Arts and Older People Programme aims to increase arts participation among older people in Northern Ireland and address social issues they face like isolation, poverty, and health issues. It is a 3-year, 贈700,000 programme jointly funded by the Arts Council of Northern Ireland and The Atlantic Philanthropies. So far, over 贈374,608 has been allocated to 32 community and arts organizations. An interim evaluation found funded projects successfully meet the strategic themes so far but recommended further emphasizing social justice elements in remaining projects.More from Arts Engagement Exchange (15)
Redesigning the Future of Museums: Turning Audiences into Participants
Redesigning the Future of Museums: Turning Audiences into ParticipantsArts Engagement Exchange
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A museum consultant and author believes that cultural institutions can grow their audiences through shared experimentation and becoming more participatory and audience-centered. She has been called a "museum visionary" for this approach. In her presentation, she discusses how museums can become more engaging, community-based, and vital institutions.
Asking the Right Questions Session 1
Asking the Right Questions Session 1Arts Engagement Exchange
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This document summarizes the first session of a learning circle series on using research to build arts audiences. The session focused on defining research problems and questions to address key marketing challenges. Attendees worked on identifying their top challenge, crafting a research question, and determining the best research methods to find solutions for their target audience. The document provided examples and frameworks to help attendees plan their research and apply the lessons to their organization's 2010 marketing plan.Writers' Theatre
Writers' TheatreArts Engagement Exchange
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Writers' Theatre has experienced significant growth over the last ten years, with its operating budget increasing 722% and subscribers growing over 260%. It operates at a high capacity of 91% and has been in the black for its entire 17 season history. Surveys found that the intimate setting and high quality artistry are strengths, though the location can make it difficult for some to attend. The theatre engages audiences through in-person events, social media, and strives to provide a personal experience.Branding Case Studies
Branding Case StudiesArts Engagement Exchange
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The Chicago Sinfonietta was founded in 1987 and performs classical, romantic, and modern music with a focus on diversity. In 2004, its brand was refreshed to position it as providing unique, live symphonic performancesCasting Customer Service: Session III
Casting Customer Service: Session IIIArts Engagement Exchange
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This document provides training on improving customer service. It discusses establishing a culture of service, defining clear roles and responsibilities, identifying different types of customers, and training employees to handle common problematic scenarios. Specific tips are provided on how to enhance the patron experience through proper recruitment, training, personal touches, over-informing patrons, and obtaining customer feedback. The goal is to understand patrons and move them along the value continuum from single ticket buyers to subscribers and donors.Are you talking to me?: Branding
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The document provides an overview of branding concepts through a session on branding. It discusses what branding is, common misconceptions about branding, and why branding matters. Branding is defined as the promise of the experience customers will receive from an organization. The document also covers signs of a strong brand, defining an organization's brand, understanding customers' perspectives, and two case studies on how the Old Town School of Folk Music and the Chicago Sinfonietta developed their brands over time.Casting Customer Service
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This document discusses improving patron experience at arts organizations. It argues that while the performance or show is important, mediocre customer service can negatively impact perceptions of the experience. Good customer service is controllable through hiring and training friendly staff to ensure queries are promptly answered. In contrast, customer reactions to performances are not fully controllable. The document outlines a customer service management cycle and frameworks for understanding customer needs, wants, and experiences in order to improve satisfaction and loyalty.Casting Customer Service: Session 2
Casting Customer Service: Session 2Arts Engagement Exchange
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The key is to focus on employee experience as much as customer experience. Happy, engaged employees will naturally provide great customer service. Prioritize employee satisfaction, training, recognition and incentives.Beyond The Art: Denis Weil
Beyond The Art: Denis WeilArts Engagement Exchange
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The document is from McDonald's Corporation and discusses their approach to customer experience design. It covers 5 key areas: 1) Focusing on the full customer experience beyond just service. 2) Telling their story and brand rituals. 3) Designing an accretive system, not just individual solutions. 4) Experimenting through various testing methods. 5) Taking an incremental approach to deployment through strategic path planning.Asking The Right Questions Followup
Asking The Right Questions FollowupArts Engagement Exchange
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This document summarizes a session focused on using research to build arts audiences. It discusses goals of understanding barriers to success and providing feedback on research plans. Participants shared examples of successfully applying research principles and discussed ongoing challenges. The session provided guidance on translating marketing issues into research questions, choosing appropriate quantitative and qualitative research methods, and structuring the research conversation. It emphasized using research findings to create an impactful marketing plan with innovative tactics and an effective reach strategy.
Qualitative Research Methods and Wrap up
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The document discusses planning a qualitative research study to understand audience characteristics and define marketing challenges. It provides examples of research methods like interviews and focus groups that can be used to gain insights and select the right questions. The session concludes by considering how to translate marketing issues into research priorities and objectives.Internet Marketing 1
Internet Marketing 1Arts Engagement Exchange
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This document provides an overview of digital marketing strategies for arts organizations. It discusses trends in the arts landscape including declining commitment and increasing choice for audiences. It then outlines opportunities for arts groups to engage customers online through digital advertising, email marketing, websites, blogs and ecommerce functions. The goal is to use digital tools to increase revenues, attract new audiences and tell an organization's story more effectively.Internet Marketing 2
Internet Marketing 2Arts Engagement Exchange
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This document discusses how arts organizations can use social media and mobile technologies to engage new audiences. It provides an overview of popular social networking sites and applications and how organizations can create strategies to utilize these channels. Specific strategies discussed include building online communities through sites like Facebook and Twitter, using mobile technologies like text messaging for fundraising and event experiences, and leveraging video for promotional purposes. The presentation emphasizes starting small, tying social media efforts to organizational goals, and focusing on building deeper connections and conversations with patrons.Campus Connection: Engaging College Students in the Arts Presentation Part 2
- 1. Campus Connection : Engaging College Students in the Arts The Arts Engagement Exchange (AEE) is an initiative of the Chicago Community Trust and the Chicago Department of Cultural Affairs supported by the Wallace Foundation.
- 2. Nicole Wetzell Marketing Associate Auditorium Theatre
- 3. Overall, Chicago Loop student spending was $60,000,000 Source: Chicago Loop Alliance, Higher Education in the Loop and South Loop An Economic Impact Study , 2009
- 4. Students spent $4,534,400 on cultural events Source: Chicago Loop Alliance, Higher Education in the Loop and South Loop An Economic Impact Study , 2009
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- 6. BACK-TO-SCHOOL EVENT An Evening With Michael Price: Writer/Producer For The Simpsons
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- 8. Devon de Mayo Director of Arts Education Northlight Theatre Co-Artistic Director Dog & Pony Theater
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- 10. Susan Mathieson Mayer Director of Communications Lyric Opera of Chicago
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- 16. Panel 2: Developing College Student Audiences