The document discusses how to learn about online competitors by analyzing their websites and online presence. It provides tips on finding competitor reviews on sites like TrustPilot, TripAdvisor, and Yelp. It also discusses using tools like BuiltWith to analyze website technologies and keyword spying to identify keywords competitors are targeting. The goal is to identify opportunities, gaps, and potential competitive threats.
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Can Burt Reynolds Help Us Learn What Our On-line Competitors are Up To?
1. Can Burt Reynolds help us learn what our Online Competitors are up to?
2. CONTACT ME
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Presentation can be found at bit.ly/dfwseo_meetup
15. http://www.slideshare.net/pokersteve786/ebay-meetup-group-dallas-32414
Quick and easy checkout process
Useful and relevant content
Effective calls to action
Outdated or ineffective design
Content that is not customer-centric
Lack of mobile support
Emerging new and untapped markets
More effective marketing tactics
New niches and market segments
Emergence of new competitors
Competitors copying features or ideas
Changing customer needs
37. WHERE TO FIND REVIEWS ON YOUR COMPETITORS
01. TrustPilot.com
02. TripAdvisor.com
03. Yelp.com
04. Google Maps/Places
08. Google Search competitor name reviews site:competitorwebsite.com
05. Angies List
07. Citysearch
06. Insider Pages
38. Website Profiler Tool
Returns all the technologies it can find on the page
Helps decide what technologies to implement
A
B
C
BUILTWITH
I THINK THEY USE WORDPRESS?
47. Forecasting Competitors' Moves
Making Business Decisions
Identify Gaps
Uncovering new opportunities
Eliminating or lessening surprises
A
B
C
D
E
ADVANTAGES TO SPYING