Can ICT really help farmers? 3 slide Poster from the 2013 CTA ict4ag rwanda Conference
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The document discusses how to effectively introduce new agricultural practices to farmers in Afghanistan. It suggests that any new practices must be practical, demand-driven, provide a clear benefit for markets, and be easily tested. It also stresses the importance of engaging farmers, delivering a credible message from a trusted source, and continually improving each step of the process.
Can ICT really help farmers? 3 slide Poster from the 2013 CTA ict4ag rwanda Conference
- 1. soundcentralfestival.com Bell, MA, Agatstein , W, Brewster, R, Madden, N, Santibanez, MP, Sharifi, H, Mayzelle, M, Keith, JD, Peach-Fine, E, Schweiger, J 2013 afghanag.ucdavis.edu ; ip.ucdavis.edu (Photo Heidi Carrubba 2011)
- 2. Who are they? What do they need and want? What is practical and relevant to meet the needs? What do people need to know to make the change? How can the message be best packaged and delivered? How can each step be improved? (Photo Heidi Carrubba 2011) Bell et al., 2013
- 3. Practical Demand-driven Clear benefit (markets) Easily tested Engage farmers Photo Biobuzz.net Bell et al., 2013. UC Davis Credible message and messenger