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CAN-SPAM Act  Check Whether
Your Email Comply With It Or Not
By: Alphasandesh.com
Inception
 Email marketing is economical, completely
customizable and can be targeted to fit all
features of your client list. Though, a business
cannot just begin sending out messages to any
number of email lists. Just like privacy laws
related to postal, sending out emails also has
obligatory seclusion rules that must be followed.
These privacy laws are known as the CAN
SPAM Act.
alphasandesh.com
CAN-SPAM Act
 The CAN-SPAM (Controlling the Assault of Non-
Solicited Pornography and Marketing) Act
became a most happening talk for all e-mail
marketers when it was passed in 2003. Apart
from just a rule to stop and discourage spam
emails, the CAN-SPAM Act controls all
marketable emails.
alphasandesh.com
Forms of information
 According to the Federal Trade Commission
(FTC), the crucial factor is the main purpose of
the email.The government describes emails as
involving three different forms of information:
1.Marketable or commercial email content:
2.Liaison or transactional content
3.Peculiar content
alphasandesh.com
Commercial email content
 A content that
advertises or
promotes a saleable
product or service.
These messages
must meet the terms
with CAN-SPAM Act.
alphasandesh.com
Transactional content
 These are generally receipts of disbursement,
shipping announcements and so on. These
kinds of emails provide users with updates
about an already agreed-upon deal.
alphasandesh.com
Peculiar content
 It is considered any
other email that is
neither marketable
nor transactional and
need not conform to
the CAN-SPAM Act.
alphasandesh.com
Your email complies or not with
CAN SPAM act
 If you have decided that you must comply with
the CAN-SPAM Act, then there are a few easy
steps that you can take to comply with the CAN-
SPAM law.
1.Your email headings, domain names, and
subject lines must be precise and not
misleading.
2.Divulge if your email is an advertisement.
alphasandesh.com
Your email complies or not with
CAN SPAM act
3. Always include a valid postal address in the e-
mail content.
4. Noticeably state how your email recipients can
opt-out from your future messages.
5. Respect opt-out requests. Any email
unsubscribe method must be able to complete
these requests for at least 30 days after the e-
mail was delivered.
alphasandesh.com
Your email complies or not with
CAN SPAM act
6. If you make use of a third-party email services,
ensure they follow the requirements of the
CAN-SPAM law.
alphasandesh.com
Conclusion
 By knowing the basics
of the CAN-SPAM
Act, looking for help
from a trustworthy
email marketing
collaborator you will
be able to start
effective and law-
abiding e-mail
marketing campaigns.
alphasandesh.com
To know more details
about email servers
please have a look at
www.alphasandesh.com
alphasandesh.com

More Related Content

Can spam act- check whether your email comply with it or not

  • 1. CAN-SPAM Act Check Whether Your Email Comply With It Or Not By: Alphasandesh.com
  • 2. Inception Email marketing is economical, completely customizable and can be targeted to fit all features of your client list. Though, a business cannot just begin sending out messages to any number of email lists. Just like privacy laws related to postal, sending out emails also has obligatory seclusion rules that must be followed. These privacy laws are known as the CAN SPAM Act. alphasandesh.com
  • 3. CAN-SPAM Act The CAN-SPAM (Controlling the Assault of Non- Solicited Pornography and Marketing) Act became a most happening talk for all e-mail marketers when it was passed in 2003. Apart from just a rule to stop and discourage spam emails, the CAN-SPAM Act controls all marketable emails. alphasandesh.com
  • 4. Forms of information According to the Federal Trade Commission (FTC), the crucial factor is the main purpose of the email.The government describes emails as involving three different forms of information: 1.Marketable or commercial email content: 2.Liaison or transactional content 3.Peculiar content alphasandesh.com
  • 5. Commercial email content A content that advertises or promotes a saleable product or service. These messages must meet the terms with CAN-SPAM Act. alphasandesh.com
  • 6. Transactional content These are generally receipts of disbursement, shipping announcements and so on. These kinds of emails provide users with updates about an already agreed-upon deal. alphasandesh.com
  • 7. Peculiar content It is considered any other email that is neither marketable nor transactional and need not conform to the CAN-SPAM Act. alphasandesh.com
  • 8. Your email complies or not with CAN SPAM act If you have decided that you must comply with the CAN-SPAM Act, then there are a few easy steps that you can take to comply with the CAN- SPAM law. 1.Your email headings, domain names, and subject lines must be precise and not misleading. 2.Divulge if your email is an advertisement. alphasandesh.com
  • 9. Your email complies or not with CAN SPAM act 3. Always include a valid postal address in the e- mail content. 4. Noticeably state how your email recipients can opt-out from your future messages. 5. Respect opt-out requests. Any email unsubscribe method must be able to complete these requests for at least 30 days after the e- mail was delivered. alphasandesh.com
  • 10. Your email complies or not with CAN SPAM act 6. If you make use of a third-party email services, ensure they follow the requirements of the CAN-SPAM law. alphasandesh.com
  • 11. Conclusion By knowing the basics of the CAN-SPAM Act, looking for help from a trustworthy email marketing collaborator you will be able to start effective and law- abiding e-mail marketing campaigns. alphasandesh.com
  • 12. To know more details about email servers please have a look at www.alphasandesh.com alphasandesh.com