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Blog - Can an iWatch carry the 'swiss-made' label?

Nicolas Schobinger
Nicolas Schobinger

Part of a series on Smartwatches' possible impact, notably the AppleWatch, on the swiss watch industry. Looking at the conditions for a smart watch to be swiss made.

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11/11/2014 Can the iWatch carry the swiss made label? | Transformation Hydraulics Transformation Hydraulics THOUGHTS ON BUSINESS STRATEGY, AND HOW TO MAKE IT WORK. BY NICOLAS SCHOBINGER. Can the iWatch carry the swiss made label? 1 An article from the very serious Neue Z端rcher Zeitung (in german) from last week raised the question whether the iWatch would be manufactured in Switzerland. According to experts, this would be a true coup. Why, because they would likely strive to get the swiss made label. From a marketing perspective, its instant prestige and a credible watch足making cachet. Studies (like the swissness series from University of St. Gallen and McCann Erickson, notably this early study) show that Switzerland is associated with watches even more than with chocolate or banks. Jul 08 http://schobinger.wordpress.com/2014/07/08/can-the-iwatch-carry-the-swiss-made-label/ 1/6
11/11/2014 Can the iWatch carry the swiss made label? | Transformation Hydraulics To carry the label swiss made for watches, 3 conditions are to be met (see regulation from 1971 updated 1995): the movement needs to be swiss: (i) it has been assembled in switzerland, (ii) its accuracy has been verified in switzerland, and (iii) components manufactured in switzerland have to account for at least 50% of the value (60% with a 2013 revised proposal not yet effective) the movement has been started足up in switzerland final quality assurance is done in switzerland An electronic watch can obviously meet these criteria. Brands proposing electronic watches like Swatch or Tissot, to name a few, are able to carry the swiss made label. Tissots touch collection for example are equipped with several sensors for functionalities like altimeter, temperature, compass, and they are all swiss made. Given the creativity and efficiency of Apple, one can imagine that they would find a way to get their swiss made onto the iWatch if they want so. In a tweet I went even further, asking the nasty question whether an iWatch could get the hallmark of Geneva (so足called Poin巽on de Gen竪ve). The idea alone seems so disruptive to me: Apple in the same league than Patek Philippe, Vacheron Constantin, or Chopard? Experts will tell you its not going to happen, because the hallmark of geneva is governed by a special and very restrictive regulation. Notably Art 3 seems a challenge for a smart watch. A more interesting question to me however is, what this means for the swiss watch足making industry and in general for switzerland as a whole. More on this in another post. Copyright 2014 Nicolas Schobinger. All Rights Reserved. Follow me: Twitter | LinkedIn | Xing | About these ads Share this: Occasionally, some of your visitors may see an advertisement here. Tell me more | Dismiss this message http://schobinger.wordpress.com/2014/07/08/can-the-iwatch-carry-the-swiss-made-label/ 2/6
11/11/2014 Can the iWatch carry the swiss made label? | Transformation Hydraulics 1 2 % ; v 9 Reblog Liked You and one other blogger like this. Related Could a 'Swiss made' iWatch alone add 1%足point of GDP to Switzerland? iWatch Switzerland: This all happened before In Smart Watches In Smart Watches Posted in Smart Watches, Transformation Tagged Apple Watch, swiss made Edit iWatch: Switzerland is in trouble! In Smart Watches ONE THOUGHT ON CAN THE IWATCH CARRY THE SWISS MADE LABEL? Pingback: Could a Swiss made iWatch alone add 1%足point of GDP to Switzerland? | Transformation Hydraulics Edit Leave a Comment Enter your comment here... Predictive analytics the other way: Worldcup 2014 [Updated 4x] Could a Swiss made iWatch alone add 1%足point of GDP to Switzerland? YOU ARE FOLLOWING THIS BLOG http://schobinger.wordpress.com/2014/07/08/can-the-iwatch-carry-the-swiss-made-label/ 3/6
11/11/2014 Can the iWatch carry the swiss made label? | Transformation Hydraulics You are following this blog, along with 83 other amazing people (manage). http://schobinger.wordpress.com/2014/07/08/can-the-iwatch-carry-the-swiss-made-label/ 4/6
11/11/2014 Can the iWatch carry the swiss made label? | Transformation Hydraulics Tweets Follow Nicolas Schobinger @nschobinger 8 Nov DigitaliKa - how to simplify complex SAP implementations. Part 1 - the pitch. wp.me/p4FLdt-8S pic.twitter.com/IF4nb8SxkN eCollege.ie @eCollegeIRL 4 Nov Great presentaton by @andmasci of @SAP on future trends in the IT Industry Cloud, Mobility Big Data at the @CompTIA Dublin Partner Seminar Retweeted by Nicolas Schobinger Expand Nicolas Schobinger @nschobinger 4 Nov Forget Mozart, companies now prefer a steady Salieri as CEO: on.ft.com/1A3UroG #FT Nicolas Schobinger @nschobinger 3 Nov This USED to be a successful transformation model. schobinger.wordpress.com/2014/11/01/dif pic.twitter.com/E2OB8dX522 Expand Tweet to @nschobinger SEARCH BLOG http://schobinger.wordpress.com/2014/07/08/can-the-iwatch-carry-the-swiss-made-label/ 5/6
11/11/2014 Can the iWatch carry the swiss made label? | Transformation Hydraulics Search Search CATEGORIES Services in Tech (7) Smart Watches (5) Transformation (11) uncategorized (1) RECENT POSTS digitaliKa a radical simplification of Tech Services Differential Growth This USED to be a successful transformation model Transformation足Lag: Mastering the time between thoughts and impact The SAP Service Economy will create 135000 jobs till 2017 Going Social': Beyond the marketing department SAP Service Economy: What is it? Social German Top Executives: a non足event? Strategy Conversations: 10,000+ employees, 8 weeks, during the summer? Eternal vs. Ephemeral [updated] iWatch Switzerland: This all happened before POST ARCHIVE November 2014 October 2014 September 2014 July 2014 June 2014 TOP POSTS digitaliKa 足a radical simplification of Tech Services SAP Service Economy: What is it? Eternal vs. Ephemeral [updated] Blog at WordPress.com. | The Reddle Theme. http://schobinger.wordpress.com/2014/07/08/can-the-iwatch-carry-the-swiss-made-label/ 6/6

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Blog - Can an iWatch carry the 'swiss-made' label?

  • 1. 11/11/2014 Can the iWatch carry the swiss made label? | Transformation Hydraulics Transformation Hydraulics THOUGHTS ON BUSINESS STRATEGY, AND HOW TO MAKE IT WORK. BY NICOLAS SCHOBINGER. Can the iWatch carry the swiss made label? 1 An article from the very serious Neue Z端rcher Zeitung (in german) from last week raised the question whether the iWatch would be manufactured in Switzerland. According to experts, this would be a true coup. Why, because they would likely strive to get the swiss made label. From a marketing perspective, its instant prestige and a credible watch足making cachet. Studies (like the swissness series from University of St. Gallen and McCann Erickson, notably this early study) show that Switzerland is associated with watches even more than with chocolate or banks. Jul 08 http://schobinger.wordpress.com/2014/07/08/can-the-iwatch-carry-the-swiss-made-label/ 1/6
  • 2. 11/11/2014 Can the iWatch carry the swiss made label? | Transformation Hydraulics To carry the label swiss made for watches, 3 conditions are to be met (see regulation from 1971 updated 1995): the movement needs to be swiss: (i) it has been assembled in switzerland, (ii) its accuracy has been verified in switzerland, and (iii) components manufactured in switzerland have to account for at least 50% of the value (60% with a 2013 revised proposal not yet effective) the movement has been started足up in switzerland final quality assurance is done in switzerland An electronic watch can obviously meet these criteria. Brands proposing electronic watches like Swatch or Tissot, to name a few, are able to carry the swiss made label. Tissots touch collection for example are equipped with several sensors for functionalities like altimeter, temperature, compass, and they are all swiss made. Given the creativity and efficiency of Apple, one can imagine that they would find a way to get their swiss made onto the iWatch if they want so. In a tweet I went even further, asking the nasty question whether an iWatch could get the hallmark of Geneva (so足called Poin巽on de Gen竪ve). The idea alone seems so disruptive to me: Apple in the same league than Patek Philippe, Vacheron Constantin, or Chopard? Experts will tell you its not going to happen, because the hallmark of geneva is governed by a special and very restrictive regulation. Notably Art 3 seems a challenge for a smart watch. A more interesting question to me however is, what this means for the swiss watch足making industry and in general for switzerland as a whole. More on this in another post. Copyright 2014 Nicolas Schobinger. All Rights Reserved. Follow me: Twitter | LinkedIn | Xing | About these ads Share this: Occasionally, some of your visitors may see an advertisement here. Tell me more | Dismiss this message http://schobinger.wordpress.com/2014/07/08/can-the-iwatch-carry-the-swiss-made-label/ 2/6
  • 3. 11/11/2014 Can the iWatch carry the swiss made label? | Transformation Hydraulics 1 2 % ; v 9 Reblog Liked You and one other blogger like this. Related Could a 'Swiss made' iWatch alone add 1%足point of GDP to Switzerland? iWatch Switzerland: This all happened before In Smart Watches In Smart Watches Posted in Smart Watches, Transformation Tagged Apple Watch, swiss made Edit iWatch: Switzerland is in trouble! In Smart Watches ONE THOUGHT ON CAN THE IWATCH CARRY THE SWISS MADE LABEL? Pingback: Could a Swiss made iWatch alone add 1%足point of GDP to Switzerland? | Transformation Hydraulics Edit Leave a Comment Enter your comment here... Predictive analytics the other way: Worldcup 2014 [Updated 4x] Could a Swiss made iWatch alone add 1%足point of GDP to Switzerland? YOU ARE FOLLOWING THIS BLOG http://schobinger.wordpress.com/2014/07/08/can-the-iwatch-carry-the-swiss-made-label/ 3/6
  • 4. 11/11/2014 Can the iWatch carry the swiss made label? | Transformation Hydraulics You are following this blog, along with 83 other amazing people (manage). http://schobinger.wordpress.com/2014/07/08/can-the-iwatch-carry-the-swiss-made-label/ 4/6
  • 5. 11/11/2014 Can the iWatch carry the swiss made label? | Transformation Hydraulics Tweets Follow Nicolas Schobinger @nschobinger 8 Nov DigitaliKa - how to simplify complex SAP implementations. Part 1 - the pitch. wp.me/p4FLdt-8S pic.twitter.com/IF4nb8SxkN eCollege.ie @eCollegeIRL 4 Nov Great presentaton by @andmasci of @SAP on future trends in the IT Industry Cloud, Mobility Big Data at the @CompTIA Dublin Partner Seminar Retweeted by Nicolas Schobinger Expand Nicolas Schobinger @nschobinger 4 Nov Forget Mozart, companies now prefer a steady Salieri as CEO: on.ft.com/1A3UroG #FT Nicolas Schobinger @nschobinger 3 Nov This USED to be a successful transformation model. schobinger.wordpress.com/2014/11/01/dif pic.twitter.com/E2OB8dX522 Expand Tweet to @nschobinger SEARCH BLOG http://schobinger.wordpress.com/2014/07/08/can-the-iwatch-carry-the-swiss-made-label/ 5/6
  • 6. 11/11/2014 Can the iWatch carry the swiss made label? | Transformation Hydraulics Search Search CATEGORIES Services in Tech (7) Smart Watches (5) Transformation (11) uncategorized (1) RECENT POSTS digitaliKa a radical simplification of Tech Services Differential Growth This USED to be a successful transformation model Transformation足Lag: Mastering the time between thoughts and impact The SAP Service Economy will create 135000 jobs till 2017 Going Social': Beyond the marketing department SAP Service Economy: What is it? Social German Top Executives: a non足event? Strategy Conversations: 10,000+ employees, 8 weeks, during the summer? Eternal vs. Ephemeral [updated] iWatch Switzerland: This all happened before POST ARCHIVE November 2014 October 2014 September 2014 July 2014 June 2014 TOP POSTS digitaliKa 足a radical simplification of Tech Services SAP Service Economy: What is it? Eternal vs. Ephemeral [updated] Blog at WordPress.com. | The Reddle Theme. http://schobinger.wordpress.com/2014/07/08/can-the-iwatch-carry-the-swiss-made-label/ 6/6