Can your business run a marathon - or only a quick sprint?
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Small businesses in regional areas have to cope with commodity price booms and busts. They need to build the resilience to last the marathon of long-term sustainability, not just the boom-time sprint.
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Can your business run a marathon - or only a quick sprint?
- 1. Can your business run a marathon? - or only do a quick sprint? Building Sustainable Business Communities Moranbah March 12th, 2015 1 Bronwyn Reid bronwyn_reid Mining For Business b.reid@miningforbusiness.com.au
- 2. Business fitness one size (almost) fits all 2 Source: bodybeyondbaby.com.au
- 4. Why did this happen? 4
- 6. Will it happen again? 6Source: energyindepth.org
- 7. What can I do about it? Fitness for the long term Start training now! What sort of training? Range of skills, or just one event? Bowen Basin Business Development Strategy 7 Source: bodybeyondbaby.com.au
- 8. The Business Journey 8 Source: healthandfitnessblend
- 9. How businesses grow 9Source: keypersonofinfluence.com.au The business journey 70% 20% 6% 4% STARTUP Excitement Optimism STRUGGLE ZONE No money No time Stress Burnout LIFESTYLE Liquid Flexible Fun PERFORMANCE Wealth Scale Strategic Listing? STRUGGLE Growing pains Firefighting Time consuming
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- 11. What can I do about it? Decode the Buyer Simplify the complexity Tell your story 11
- 12. What can I do about it? Understand the game rules Practice your set-piece plays Organise your publicity 12 BMA Tender Templates
- 13. Decode the Buyer Understand the rules of the game Introduce yourself Stakeholder engagement
- 14. Understand what they want How supply chains work Supply chain risk 14
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- 16. Understand what they want - clues Cheap Hard dollar savings Cost avoidance Value how is it measured Innovation 16
- 17. Understand what they want Productivity improvement is the biggest risk facing mining and metals companies worldwide for 2015 17
- 18. 18Source: ABS
- 21. Do you have what it takes? Reduce Rationalise Simplify 21
- 22. Simplify The Complexity Practice your set piece plays 22Tender Templates
- 23. Systems what? 23
- 24. The essentials Capability Statement Health and Safety Quality Environmental Risk Management
- 26. Systems are an asset Consistency Cost Control Stress Risk Business Value 26
- 27. Know your costs How do you measure your output/product/service? How does your client measure it? $ per what? 27 What makes up a good Tender Response
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- 29. Keeping (and staying) organized 29
- 31. 30.6 19.1 18.8 10.6 8.1 7.7 3.4 1.8 0 5 10 15 20 25 30 35 Online Recommendations Publications Trade Association/Conference Speaking Already know the expert List of Top Experts Other % How potential purchasers find experts How do they find you? 31 Source: Hinge Marketing
- 32. How do they check you out? 32 80.8 63.2 62.4 59.9 55.5 0.7 0 10 20 30 40 50 60 70 80 90 Look at their website Search online ('Google' them) Ask friends or colleagues Social Media Contact a reference they provided I don't check them out % How buyers 'check out' potential service providers Source: Hinge Marketing
- 33. Digital presence Website Social media Procurement sites 33
- 34. Tenders Good compliance Well priced Persuasive story Strong positioning 34 Tailored tender responses
- 36. Tenders Dont do it the night before (They can tell) Be strategic Is it real? Do we want it? Can we afford it? Can we win it? Can we do it? Calculate your ROI 36
- 37. Seth Godin Job creation/job destruction It's easy to defend the status quo, except when the very foundation you've built everything on disappears. Incrementalism ceases to be a good strategy when there's a cliff on the route. 37
- 38. What to do? Understand your buyer Get systemized Consistency Control Cost Create Value Tell your story 38
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