The document discusses how to create unskippable ads and includes several short stories and phrases without much context. It contains confidential information from Google and includes various stock photos and prompts about the internet, influencers, and the power of real life experiences. The document covers multiple unrelated topics in a confidential and proprietary manner without providing many details about its overall purpose.
Social media summit presentation michele grassiRevistaBiz
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Enel held a Social Media Summit on March 1st, 2017 to discuss digitalization in the energy field. The company launched a new unified Enel Beacon website with new functionalities like quote builder, live chat, social media integration, and a mobile responsive design. Enel also discussed their MyEnel customer portal and dedicated social media customer care team that responds to 80% of messages received on Facebook where Enel has over 37k followers. The company shared their work on smart homes, smart cities, virtual reality, e-mobility, and digital electricians as next steps in digital innovation.
1. O documento estabelece as condi巽探es para materiais de acabamento e revestimento em edifica巽探es no que se refere propaga巽達o de fogo e fuma巽a.
2. Define classifica巽探es para materiais (Classes I a VI) com base em m辿todos de ensaio de rea巽達o ao fogo.
3. Apresenta tabelas com os m辿todos de ensaio e crit辿rios para cada classe de materiais, separando piso e demais materiais.
Presentation social media snow camp 2016RevistaBiz
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This document summarizes key trends in social media, including a shift from recorded to live video which engages viewers more; using employees to advocate on social media which has grown 191% since 2013; focusing on expiring rather than archived content like Snapchat; responding to customers within an hour on Twitter; using chatbots to provide 24/7 customer service; and the rise of virtual reality networks with over 11 million headsets projected to sell in 2016. The overall message is that businesses must know their audience and engage them on the platforms where they spend their time.
The document discusses six principles for developing good ideas: good ideas come from a good process; authenticity; inclusion rather than exclusion; self-challenge; contradicting the status quo; and being personal. Each principle includes a link to a related YouTube video providing more information on the topic.
This document lists various types of fruits including apple, banana, orange, strawberry, pear, peach, cherry, grapes, kiwi, pineapple, melon, and watermelon.
Este documento presenta informaci坦n sobre la asignatura de Biolog鱈a. Explica que la biolog鱈a es la ciencia que estudia los seres vivos y todo lo relacionado, y tiene un amplio espectro de campos de estudio. Tambi辿n incluye detalles sobre los profesores a cargo, las fechas de los parciales y la direcci坦n de correo electr坦nico de la profesora titular.
1. Este documento estabelece diretrizes para a sinaliza巽達o de emerg棚ncia em edif鱈cios e 叩reas de risco.
2. A sinaliza巽達o de emerg棚ncia inclui sinaliza巽達o b叩sica e complementar para alertar sobre riscos, orientar sobre rotas de evacua巽達o e localizar equipamentos de combate a inc棚ndio.
3. S達o detalhados os procedimentos para instala巽達o, tipos, locais e especifica巽探es t辿cnicas da sinaliza巽達o de emerg棚ncia.
The document discusses how job titles in the digital field such as bloggers, vloggers, social media managers are not officially recognized in employment contracts, which still list older job titles. It encourages digital workers to help recognize these new job titles by putting virtual name plates on social media profiles and emails listing their accurate job title, and signing a petition to get digital job titles officially classified in Romania. It aims to raise awareness and recognition for digital careers through grassroots efforts.
This document discusses the Fibonacci sequence and creativity. It begins by introducing Leonardo Fibonacci and his contributions to mathematics through popularizing the Hindu-Arabic numeral system. It then discusses how the Fibonacci sequence represents evolution through its properties of each number being the sum of the previous two. It also discusses how the ratio between adjacent numbers in the sequence represents beauty through its relation to the golden ratio found in nature. Finally, it provides an example of how these concepts were applied to a brand territory and digital communication platform owned by Staropramen beer.
Biz Social Media Summer Camp 2019 - Br樽ndua B樽rsanbirsan x biz sms camp RevistaBiz
油
This document provides tips and tricks for creating better Instagram content, including taking recesses, advance planning using tools like the Unfold app, focusing on context and content as well as the user, and making posts personal. It also recommends several Instagram accounts to follow for ideas and examples.
Biz Social Media Summer Camp 2019 - Alexandra Caciur, PublicisRevistaBiz
油
1) Social media platforms are constantly changing their algorithms and features to prioritize personal connections over branded content, making it harder for brands to reach audiences organically.
2) Video content is becoming increasingly important across social platforms, though different formats and lengths work best depending on the platform. Short, 6-8 second videos work well for Facebook ads and Instagram stories while longer, 30 second or less videos are better for YouTube and IGTV.
3) To be successful on social media, brands need to track metrics, understand their target audiences, test various channels, formats and content, and adapt their strategies based on performance rather than relying on any single platform. Dynamic testing and optimization is important.
Biz Social Media Snow Camp 2018 - Cristian Manafu, Manafu.roRevistaBiz
油
This document provides an overview of Instagram analytics and best practices for businesses. It notes that Instagram has over 1 billion accounts worldwide and 400 million daily active users on Stories. Several industries and themes are highlighted as performing well. Key aspects of the Instagram algorithm are outlined, and advantages of business vs personal accounts are compared. Best practices for bios, posts, hashtags, content formats, and posting times are recommended. Useful apps for photo editing, scheduling, analytics and more are also listed.
This document lists various types of fruits including apple, banana, orange, strawberry, pear, peach, cherry, grapes, kiwi, pineapple, melon, and watermelon.
Este documento presenta informaci坦n sobre la asignatura de Biolog鱈a. Explica que la biolog鱈a es la ciencia que estudia los seres vivos y todo lo relacionado, y tiene un amplio espectro de campos de estudio. Tambi辿n incluye detalles sobre los profesores a cargo, las fechas de los parciales y la direcci坦n de correo electr坦nico de la profesora titular.
1. Este documento estabelece diretrizes para a sinaliza巽達o de emerg棚ncia em edif鱈cios e 叩reas de risco.
2. A sinaliza巽達o de emerg棚ncia inclui sinaliza巽達o b叩sica e complementar para alertar sobre riscos, orientar sobre rotas de evacua巽達o e localizar equipamentos de combate a inc棚ndio.
3. S達o detalhados os procedimentos para instala巽達o, tipos, locais e especifica巽探es t辿cnicas da sinaliza巽達o de emerg棚ncia.
The document discusses how job titles in the digital field such as bloggers, vloggers, social media managers are not officially recognized in employment contracts, which still list older job titles. It encourages digital workers to help recognize these new job titles by putting virtual name plates on social media profiles and emails listing their accurate job title, and signing a petition to get digital job titles officially classified in Romania. It aims to raise awareness and recognition for digital careers through grassroots efforts.
This document discusses the Fibonacci sequence and creativity. It begins by introducing Leonardo Fibonacci and his contributions to mathematics through popularizing the Hindu-Arabic numeral system. It then discusses how the Fibonacci sequence represents evolution through its properties of each number being the sum of the previous two. It also discusses how the ratio between adjacent numbers in the sequence represents beauty through its relation to the golden ratio found in nature. Finally, it provides an example of how these concepts were applied to a brand territory and digital communication platform owned by Staropramen beer.
Biz Social Media Summer Camp 2019 - Br樽ndua B樽rsanbirsan x biz sms camp RevistaBiz
油
This document provides tips and tricks for creating better Instagram content, including taking recesses, advance planning using tools like the Unfold app, focusing on context and content as well as the user, and making posts personal. It also recommends several Instagram accounts to follow for ideas and examples.
Biz Social Media Summer Camp 2019 - Alexandra Caciur, PublicisRevistaBiz
油
1) Social media platforms are constantly changing their algorithms and features to prioritize personal connections over branded content, making it harder for brands to reach audiences organically.
2) Video content is becoming increasingly important across social platforms, though different formats and lengths work best depending on the platform. Short, 6-8 second videos work well for Facebook ads and Instagram stories while longer, 30 second or less videos are better for YouTube and IGTV.
3) To be successful on social media, brands need to track metrics, understand their target audiences, test various channels, formats and content, and adapt their strategies based on performance rather than relying on any single platform. Dynamic testing and optimization is important.
Biz Social Media Snow Camp 2018 - Cristian Manafu, Manafu.roRevistaBiz
油
This document provides an overview of Instagram analytics and best practices for businesses. It notes that Instagram has over 1 billion accounts worldwide and 400 million daily active users on Stories. Several industries and themes are highlighted as performing well. Key aspects of the Instagram algorithm are outlined, and advantages of business vs personal accounts are compared. Best practices for bios, posts, hashtags, content formats, and posting times are recommended. Useful apps for photo editing, scheduling, analytics and more are also listed.
Biz Social Media Snow Camp 2018 - George Man, Creative MarketRevistaBiz
油
Gen Z is the most connected, educated, and technologically savvy generation. Numbering over 2 billion worldwide, they are digital natives who are shaping the future. To engage Gen Z, brands must create fun, innovative, and socially focused products. They value individuality, creativity, and social connection. Communications need to be visual, fast-paced, and told through graphics, video and imagery on social media. To catch their attention, brands must be present across all channels with frequent, creative messages and explain how they are changing the world.
Biz Social Media Snow Camp 2018 - Anamaria Bajan, CaroliRevistaBiz
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Anamaria Bajan, Marketing Director of Caroli Foods Group Romania, discusses future marketing campaigns and strategies. She encourages employees to innovate, work smartly, and have courage. Consumers will help judge ideas to determine the best way to promote Maestro Range, a line of 100% natural ingredient products. Employees are asked to submit one minute video or five slide PDF pitches for consideration. The best idea will be chosen to promote the natural product line. Bajan provides contact information for questions.
Biz Social Media Snow Camp 2018 - Flavian Cristea, GrapefruitRevistaBiz
油
The document discusses how humans form social connections and communities both offline and online. It notes that humans have the unique ability to cooperate in large numbers, which has allowed them to dominate other species. On the internet, people naturally cluster based on shared interests and relationships. However, personalized algorithms mean online communities are fragmenting into smaller clusters or "clusters of one." This limits people's chances of interacting with strangers and forming new connections. The document argues for new approaches and tools that can help people explore interests, participate in discussions, and build communities to satisfy needs and solve problems together.
Biz Social Media Snow Camp 2018 - Alex Cotet, Sector 7RevistaBiz
油
The document discusses the need for brands to think like publishers and communicate honestly with their audience. It advocates turning threats into opportunities, being humble, and involving the audience as stakeholders rather than just prizes. Examples are provided of campaigns that turned their audience into a creative partner, such as "Straight Outta Ipotesti" and winning campaigns for Esky and Biscuiti 4x4 that engaged the public. The overall message is that brands should empower their audience and address them directly rather than talking at them.
Biz Social Media Snow Camp 2018 - Andreea Lupu, StarcomRevistaBiz
油
Influencer marketing involves identifying individuals with influence over target audiences and building relationships with them. Influencers are trusted authorities with credibility in their areas of expertise. Originally an alternative to traditional media, influencer marketing can now be a valid approach for brands to reach audiences through trusted voices. However, influencer marketing is a means to an end, not the goal itself. Some lessons learned are to get basics right before new tactics, ensure clear objectives and metrics, consider loyalty over quantity, and measure relevant instead of easily tracked metrics. Brands also need to tell stories across all consumer touchpoints instead of relying on single channels.
The document discusses branding and building strong brands. It highlights the importance of understanding the relationship between people and the brands they work for. It provides examples of branding tools and techniques used to define a brand's differentiators and signals, craft customer relationships, and motivate purchases. These include brand books, labs, training sessions, and workshops focused on the brand DNA. The purpose is to create brands that are intelligent, have fun, and make customers and competitors happy by achieving their goals of being appealing, desired, lovable, and vendable.