Read the English translation of TEDx talk entitled "Cancun is Mexico" to find out more about the development of that country's tourist sites. The engaging storytelling and passion of the speaker will captivate you.
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Cancun is Mexico - TEDx Talk English Transcription-Translation
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Cancun is also Mexico
TEDx Speaker: Se?ora Tiziana Roma
English Translation by: Winn Trivette II, atransationace.com
Yes, I am passionate about Cancun, a fanatic.
I take everything to the extreme and then when I get started on a topic I can't
stop talking.
Some of my friends know this.
I've touched on this subject and I have spoken about Cancun for the past six
years.
I dream. I talk. I am constantly thinking of ways to convey my love for Cancun.
Do you know? I am a pioneer of that city.
I arrived there at age 10 in 1975.
I just marked 40 years in Cancun.
My dad, my mom, and my sisters
came earlier;
so I know many stories, the stories of
my parents, the stories of the
pioneers, my own anecdotes.
I share them with friends frequently.
We share a Cancun jungle.
A Cancun where there was nothing to
do, besides going to the beach
practically every day.
Of course, going to school where we
did the same activities all the time.
Where paradise belonged to us.
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My children were born here and for that reason that I feel the need to tell you this
because Cancun is the homeland that adopted me and which I've also adopted.
Six years ago, in 2009, the city government announced with great fanfare with a
large-scale model that the City Hall was going to move to a new location.
That is, they were going to put it in front of the Cathedral.
The reasons that they gave were that Cancun has no identity and to give it
identity they had to put our City Hall at the new site in front of the Cathedral
They also said this would make us like other towns or cities in Mexico.
I was hopping mad because I remember that night- the night I read the news in
the newspaper with the photo of the President very proudly looking at the model.
I could not sleep because I could not imagine that Cancun.
I arrived before there was a city hall.
So, I saw it grow and saw them build that place.
I could not imagine Cancun without its iconic white building.
We, a group of brave citizens, started the defense of the city hall and it still
remains there today.
City hall still stands.
What also unfortunately remains is people's perception that Cancun has no
identity and that it does not look like Mexico.
Do you know what I have realized over these six years of being so passionate
about this topic?
People say: "Cancun has no identity.
^Why didn't they make it a city like...?"
I'm going to tell you something I remember when we were defending the city hall.
A pioneer, for those who came after, are also pioneers.
He told me: "Do you know what the city center needs to give it identity?"
"Build a Oaxaca-style church."
(Laughter)
3. 3
Oaxaca-style.
I was just thinking to myself, out of respect to the man:
"A 16th-century Church?"
"What are we talking about?"
And isn't that what we have in mind?
Those beautiful colonial cities that are traditionally Mexican, founded by the
Spaniards in the 16th century?
That is, the Spanish come to conquer the New World to preach the Gospel
because it was what they had in mind while the foundations of the Catholic
Church were crumbling because of the protests by Martin Luther, but that's
another story.
Then come the Spanish conquistadors and the first thing they do when
refounding the cities in New Spain.
The first thing they do is to put a
church, many times on indigenous
ceremonial sites.
Then they build the main square,
and later the Government House,
your urban layout, which we see
now.
They also took that from ancient
Greece and Rome.
And we have very beautiful cities of
M└rida, Puebla, and Queretaro as
the result.
Stunning cities.
No one denies their value or their beauty and they are deeply rooted in our
memory as Mexicans and the rest of the world also.
But Cancun is another story.
4. 4
Cancun is another story!
Cancun was not founded by Spaniards in the Counter Reformation of the 16th
century.
Cancun was created by Mexicans in the 20th century.
Let's do a quick sweep through history:
The independence of Mexico, the Mexican Revolution, and in between the
separation of Church and State through the reforms promoted by Benito Ju│rez.
We arrive in the 1960s.
What comes to mind when we speak of the 1960's?
Women's Liberation, hippies, the end of racial segregation, the marches against
the Vietnam War and the US involvement there, the Moon landing, the
contraceptive pill, the Prague Spring, Woodstock, Avandaro.
All these things are happening, when in 1967, a group of Mexican bankers
approach the Federal Government to propose tourist development to boost the
country's stagnant economy.
And they are tasked, they say, (because I've read it) of flying along the Mexican
coast, in a DS3 plane.
I imagine them just like "1960s men."
(Laughter)
And they are men, because they were men.
In the early years, it was called Cancun:
"The island of lonely men" because men arrived first.
Nobody felt offended.
These men flew over the coast several times looking for places where to develop
tourism.
Get your Spanish or Portuguese documents translated to English today.
Contact Professor Winn about your project C
winn(at)atranslationace.com
5. 5
There were several places.
And I can see them peering down through those windows, suddenly seeing this
spit of sand which is our wonderful coastline, our Cancun.
Thus, they were tasked with selling the entire Cancun Project in the Federal
District (Mexico City).
Cancun is not a fishing village that had begun to grow, or a small Mexican village
that had begun to develop and be supported.
Cancun is a project from the beginning:
"City created from scratch"
Another name: "City of a new
creation" or "Comprehensively-
planned city or center."
We already had an example in the
world: Brasilia was the first example.
Brazil in creating Brasilia and ending
the dispute between Sao Paulo and
Rio de Janeiro, emerged in the
middle of the Amazon as the capital
of the country.
The whole city was designed on
architect Oscar Niemeyer's table in
his office, of course.
Also in Mexico City, we had an example
Ciudad Universitaria and Ciudad Sat└lite were designed by architect Mario Pani.
The designers of the Cancun Project were students of Mario Pani.
So, they are steeped in his proposals, and trends at the time.
The first thing is drawing up a completely different city.
If you had the opportunity to found a new city, would you go back centuries?
What we would most like to do is to implement the avant-garde, our own
thoughts and what we're steeped in.
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So, they founded, rather created this city from scratch because the founders come
later.
And they come to Cancun to implement the project.
They plan this city with super blocks that are a concept of Mario Pani, inspired by
urban cells, that those from other provinces say is a bit difficult.
"What is this?"
"Why super blocks?" "Why not colonies (barrios)?"
"I told them there are no colonies (barrios), because we do not come from The
Colony."
(Clapping)
Thank you.
We have super blocks instead of colonies (barrios).
We have U-turns, instead of streets.
We have roundabouts for better circulation because it was assumed there was
never going to have a traffic light in Cancun, until they appeared in 1990.
And if we had known to use roundabouts we would not have used traffic lights.
Of course.
Also, what they wanted to do to the City Hall which we have defended tooth and
nail, and put up a beautiful Plaza de la Reforma, De-La-Reforma.
And there is a monument of Benito Ju│rez, who reminds us of our municipalities'
hymn to religious freedom.
There is no church in front, and there is no religious thought, because there was
no need.
Get your Spanish or Portuguese documents translated to English today.
Contact Professor Winn about your project C
winn(at)atranslationace.com
7. 7
My intention, a little, talking about this, is that we abandon this yearning that if it
were only Mexican.
These Mexicans of the 20th century, from the 1960s, also reflected what had
occurred in the country.
Thus, we have this beautiful Plaza de la Reforma.
If someone wants to go to church, the Catholic Church is on the other side and
the Presbyterian equidistant.
That is a hymn to religious freedom among our citizens for a city that was born
secular from its inception.
That is why we cried to heaven when they wanted to change to the front of the
Cathedral.
Something else that contributes to Cancun's identity: multiculturalism.
Cancun was born as a tourist town from its inception.
This attracted visitors from virtually all parts of the world.
Tourism staff, construction workers, and business people also came.
And all of this has created a fascinating, fun, kaleidoscope of cultures and
nationalities.
The National Institute for Migration recorded in 2009 more than one hundred
nationalities were living in Cancun, in the one hundred two to one hundred and
fifteen range.
Also, the thirty-two states of the Republic are represented in Cancun.
Would you like to eat cabrito? You can find it.
Also, tasajo, tlayudas, cochinita.
But you also find sushi and Belizean cuisine.
Venezuelans prepare a merequetengue, and Colombians also celebrate their
independence and the Chileans...
Here in Cancun.
Imagine the New Yorkers lamenting:
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"Why don't we have an identity?"
"Because we come from so many parts of the world."
Can you imagine that?
(Clapping)
This is a unique city.
We who live here have built it together.
Not a single drop of blood has been spilled in Cancun.
We don't have a coat of arms; we have a logo.
A commercial designer made it. A graphic designer or commercial artist as they
were called at the time.
Curiously the designer of our city hall's logo also made the poster of Avandaro, so
to see what these guys were up to, the Avandaro concert poster.
So, this is our Cancun.
There is a charming monument in the middle of the city, for me one of the most
beautiful, honoring Jos└ Mart┴ and on it is a passage that says:
"I come from everywhere and everywhere I go."
I think that defines who we from Cancun are; at least it defines me.
I was born in Brussels, Belgium; my dad is Italian; my mother was Mexican.
Now, just where am I from?
I am from Cancun.
That's why I can say my children were born here like yours.
For Cancun's heroes, if we could build a monument for them:
Get your Spanish or Portuguese documents translated to English today.
Contact Professor Winn about your project C
winn(at)atranslationace.com
9. 9
First, I put to the creators of the Cancun Project.
Those visionaries dared to dream of this city.
I would put the men and women - pioneers and founders- who have come from
all over the world since its inception.
Like my parents. They faced difficulties. Yes, everything was very pretty, but there
was nothing.
It was very difficult to live in Cancun.
I would also put our sons and daughters, your sons and daughters who were born
here in Cancun and who are part of this strong Cancun.
I would also put the family that arrived last week, the couple who just arrived
yesterday,
And those who are unpacking on the
cruise ship coming from Guatemala,
or from Nicaragua harboring the
same dreams as the pioneers.
By the way, our pioneers are dying
and there is virtually nobody making
a record of them.
They are leaving their homes, the
buildings, and the urban planning as
well.
I ask you. My dream was to be here
to share this.
The next time that you find yourself in a conversation about everything that
Cancun lacks, everything Cancun does not have, that you remember today.
And say: ^You know what?"
"I now know that Cancun has an identity."
"That Cancun has a history."
"And that Cancun is also Mexico."
Thank you very much!
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(Clapping)
Thank you.
Get your Spanish or Portuguese documents translated to English today.
Contact Professor Winn about your project C winn(at)atranslationace.com