Cannes Debrief 2013
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The document summarizes key takeaways from the 60th International Festival of Creativity held in Cannes. It notes that 1,200 entries were submitted, 35,500 were shortlisted, and 3,400 Lions awards were given out. Advertising that promotes social causes and looks for real truths, rather than manufactured myths, were honored. Speakers emphasized the importance of authenticity, embracing failure to improve, and harnessing creativity to solve real world problems. The most awarded campaign in the festival's 60-year history was also noted.
Cannes Debrief 2013
- 1. DEBRIEF Tuesday, June 25, 2013
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- 3. 60TH INTERNATIONAL FESTIVAL OF CREATIVITY Tuesday, June 25, 2013
- 4. Creative Effectiveness at Cannes Lions aims to establish a direct correlation between creativity and effectiveness. The Festival has always been, and always will be, a Festival of creativity; however now more than ever ROI is paramount to the client and it is important that we acknowledge and reward this without losing the essence of Cannes Lions. Tuesday, June 25, 2013
- 6. BIG TAKEAWAYS Tuesday, June 25, 2013
- 7. Ads that make a difference honored in Cannes The Cannes Lions International Festival of Creativity honored advertising and promotion that not only looks good but does good. Commercials with a social conscience took the spotlight... DO WORK THAT MATTERS Encouraging organ donation Promoting safety Donating blood Improving self-esteem Teaching with phonesPreventing suicide Saving teen drivers Sharing feelings Saving for retirement Tuesday, June 25, 2013
- 8. FIND THE TRUTH The marketing industry used to be about creating a myth then getting people to believe it but now the onus is on finding a truth. MARK DARCY Facebook I have to be true to who I am and do what makes me laugh. I'd rather stop doing it than continue to do it in a way that starts to become manufactured or fake. CONAN OBRIEN Its interesting that all the work that has found success this week has come out of a real truth. This has been a clear theme in virtually every seminar. Being authentic as a brand and keeping it real for the people you want to sell to. Tuesday, June 25, 2013
- 9. GO FROM STORYTELLING TO STORYMAKING Tuesday, June 25, 2013
- 10. BE BOLD AND SURPRISING Tuesday, June 25, 2013
- 11. EMBRACE FAILURE A common theme from senior marketers at Cannes was that if youre not failing somewhere along the line, youre not trying hard enough to succeed. Rather than seeing failure as a negative, successful brands will be the ones that can embrace it, learn from mistakes quickly and strengthen a brand as a result. Tuesday, June 25, 2013
- 12. AWARD WINNING WORK Tuesday, June 25, 2013
- 13. The Most Awarded Ad Campaign In Cannes Festival's 60-Year History. Tuesday, June 25, 2013
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- 32. INTERESTING SEMINARS Tuesday, June 25, 2013
- 33. Most impressive WORK THAT MATTERS COCA-COLA Tuesday, June 25, 2013
- 34. Most entertaining WHAT CONNECTS IN COMEDY ANDERSON COOPER & CONAN OBRIEN Tuesday, June 25, 2013
- 35. Most beneficial FREE ELVIS: HOW TO UNLEASH YOUR INNER CREATIVITY UPPING YOUR ELVIS Tuesday, June 25, 2013
- 36. Most enlightening THE FUTURE IS A MASSIVELY MULTIPLAYER GAME JANE McGONICAL ...how to harness the power of games to solve real- world problems and boost global happiness. Tuesday, June 25, 2013
- 37. DEBRIEF Tuesday, June 25, 2013