Canon has a long history of innovations that have supported photography and videography at Rugby World Cup tournaments since 1987. Some of their major innovations include introducing the first autofocus SLR camera and digital SLR cameras that helped speed up publishing of images, as well as more recent advancements like the first 4K cinema camera and 50 megapixel full frame DSLR. Canon technology has helped capture iconic images and video from Rugby World Cup events.