Cape Town Tourism Brand Presentation
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The document discusses how Cape Town is at a tipping point now that the World Cup has ended and they no longer have that major event drawing visitors. It notes they have been overly reliant on leisure tourism and natural beauty. It then introduces the four major universities in the Western Cape that form the core of the science, technology and innovation system. It suggests moving from a focus on leisure tourism to business travel and investment. It provides examples of a street artist and fashion designer from Cape Town and mentions a design award. It states the next steps are rolling out the new "Inspiration" brand for Cape Town starting in July 2011.
Cape Town Tourism Brand Presentation
- 3. With the World Cup having come and gone, we find ourselves in a brand vacuum.
- 4. Cape Town is at a tipping point.
- 5. Todays world is an extremely competitive place. Being different matters.
- 6. We have been over-reliant on leisure tourism and natural beauty.
- 16. Now that its over, we still have to compete with every other place.
- 28. Four of South Africas leading universities with an extensive network of research institutes form the core of a growing and dynamic science, technology and innovation system in the Western Cape. Cape Peninsula University of Technology (CPUT) Stellenbosch University (SU) University of Cape Town (UCT) University of the Western Cape (UWC)
- 33. THE CONVERSION RULE Business travel > Leisure travel > Investment
- 173. FASHION DESIGNER CRAIG NATIVE
- 178. One of the winning design for the 2010 Re-Imaging Cape Town Competition
- 182. NEXT STEPS Brand rollout starts July 2011 with the Cape Town Inspiration Brand Box