Capgemini as a b2 b storyteller pr moment_3 december 2013_external_version
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Capgemini is a global consulting firm that provides business and technology services. It has over 125,000 employees spread across 44 countries and 100 languages. The document discusses Capgemini's use of social media and experts in its business-to-business communications strategy. It overhauled its intranet and website to feature expert profiles and created an expert program to be at the heart of sharing thought leadership. Capgemini partners with media companies and uses various social platforms like LinkedIn and its own Super Techies Show to engage clients and promote its digital expertise.
![[What this pack includes]
1
Introduction to Social Media Partner
2
Introduction to Expert Connect
3
What are the roles & responsibilities of
an Expert
4
Your current Social Profile
5
How can Social Media Partner
help you?
Social Media in B2B Communications | 3 Dec 2013
Copyright 息 Capgemini 2013. All Rights Reserved
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Capgemini as a b2 b storyteller pr moment_3 december 2013_external_version
- 1. Capgemini as a B2B storyteller Tom Barton Social Media in B2B Communications 3 December 2013
- 3. Me Storymaking Head of Communications @tomsmiled Social Media in B2B Communications | 3 Dec 2013 Copyright 息 Capgemini 2013. All Rights Reserved 3
- 4. 44 countries and 100 languages (As of December 31, 2012) UK & Ireland 8,964 North America 9,609 France 21,110 Benelux 9,186 Nordic Countries 4,504 Canada Germany & Central Europe 9,581 All over Europe United States Japan United Arab Emirates Morocco Peoples Republic of China Taiwan Mexico India Vietnam Guatemala Philippines Malaysia Colombia Singapore Brazil Chile South Africa Argentina Latin America 9,399 Morocco 628 Middle East & Africa 26 Italy 2,524 Group workforce 125,110 Working offshore 50,425 Iberia 4,812 India 41,019 Australia New Zealand Asia Pacific 3,748 Social Media in B2B Communications | 3 Dec 2013 Copyright 息 Capgemini 2013. All Rights Reserved 4
- 5. Our story is our clients stories Social Media in B2B Communications | 3 Dec 2013 Copyright 息 Capgemini 2013. All Rights Reserved 5
- 6. We need a more innovative approach Three drivers Increasing use of social media as comms tool in B2B Crowded market demands smarter approaches to reach buyers Customers want to choose how they consume content Social Media in B2B Communications | 3 Dec 2013 Copyright 息 Capgemini 2013. All Rights Reserved 6
- 8. Expert Connect added to website Latest publications Latest blog post & tweet http://www.capgemini.com/experts/ Filters Expert overlay Social Media in B2B Communications | 3 Dec 2013 Copyright 息 Capgemini 2013. All Rights Reserved 8
- 9. Related content Expert page Expert group page Events planned Social media links Related publications Twitter & blog feed Related experts Related videos Social Media in B2B Communications | 3 Dec 2013 Copyright 息 Capgemini 2013. All Rights Reserved 9
- 10. Advertising campaigns Advertising banners Landing page Expert page links Link to offer web page Offer & publication links Social media links Link to landing page Social Media in B2B Communications | 3 Dec 2013 Copyright 息 Capgemini 2013. All Rights Reserved 10
- 11. FT publishing partnership Content Microsite Sponsored Section Social Media in B2B Communications | 3 Dec 2013 Copyright 息 Capgemini 2013. All Rights Reserved 11
- 12. Meanwhile, internally... Social Media in B2B Communications | 3 Dec 2013 Copyright 息 Capgemini 2013. All Rights Reserved 12
- 13. The last 18 months Three significant moves as a result of what weve learnt Intranet Website New expert programme at the heart of our communications Social Media in B2B Communications | 3 Dec 2013 Copyright 息 Capgemini 2013. All Rights Reserved 13
- 17. Advertising Social Media in B2B Communications | 3 Dec 2013 Copyright 息 Capgemini 2013. All Rights Reserved 17
- 18. Media partnerships Social Media in B2B Communications | 3 Dec 2013 Copyright 息 Capgemini 2013. All Rights Reserved 18
- 19. Content-loop.com with LinkedIn Social Media in B2B Communications | 3 Dec 2013 Copyright 息 Capgemini 2013. All Rights Reserved 19
- 20. Capgemini Super Techies Show Social Media in B2B Communications | 3 Dec 2013 Copyright 息 Capgemini 2013. All Rights Reserved 20
- 22. [What this pack includes] 1 Introduction to Social Media Partner 2 Introduction to Expert Connect 3 What are the roles & responsibilities of an Expert 4 Your current Social Profile 5 How can Social Media Partner help you? Social Media in B2B Communications | 3 Dec 2013 Copyright 息 Capgemini 2013. All Rights Reserved 22
- 23. What this has given us Social Media in B2B Communications | 3 Dec 2013 Copyright 息 Capgemini 2013. All Rights Reserved 23
- 24. Benefits Closer external relationships Differentiation Supporting business Digital expertise Brand awareness Internal buzz Social Media in B2B Communications | 3 Dec 2013 Copyright 息 Capgemini 2013. All Rights Reserved 24
- 25. Contact Tom Barton, Capgemini UK Insert contact picture tom.barton@capgemini.com twitter.com/tomsmiled uk.linkedin/in/twabarton Social Media in B2B Communications | 3 Dec 2013 Copyright 息 Capgemini 2013. All Rights Reserved 25
- 26. About Capgemini With more than 130,000 people in 44 countries, Capgemini is one of the world's foremost providers of consulting, technology and outsourcing services. The Group reported 2012 global revenues of EUR 10.3 billion. Together with its clients, Capgemini creates and delivers business and technology solutions that fit their needs and drive the results they want. A deeply multicultural organization, Capgemini has developed its own way of working, the Collaborative Business ExperienceTM, and draws on Rightshore 速, its worldwide delivery model. www.capgemini.com The information containedthis this presentation is proprietary. The information contained in in presentation is proprietary. 息 2013 Capgemini. All rights reserved. Rightshore速 is a息 2012 Capgemini.to Capgemini. trademark belonging All rights reserved.
Editor's Notes
- #6: Were here to help you tell our story. But essentially our story is our clients story: whether thats EdF, or UK Government, or Burberry, or Royal Mail, or Met Police or RBS, to name only a few. What impact has Capgemini had to improve the way our clients interact with their customers? How has our intervention helped our clients optimise the way they work, and grow profitable and sustainable business? These are the stories we tell, through video, on conference platforms, online, in the media, and in print.