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Car launch concepts

Deepak Sharma
Deepak Sharma

Facelift Sedan of Red Color - Launch Concept This is only for the presentation & thought reference. Ideas are subject to copywriter issues.

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#REDHOT P R O P O S A L B Y D E E P A K S H A R M A FACELIFT LAUNCH
Presentation Rundown Important Points Rationale About Car/Brand Event Flow Set Up Launch Idea Process Venue Budgeting
SETTLE UP WITH THE LUXURY SEDAN BRINGING SEXY BACK - RED HOT RETURNS WITH AN EYEFUL OF SPORTY DESIGN AND SMART TELEMATICS LADS TO DELIGHT YOU THROUGHOUT DRIVING EXPERIENCE RATIONALE #REDHOT
BEHIND THE CAR A Smart 10 Inches Infotainment System THE BRAND STORY Telematics Integration Sexy Sporty Design
TENTATIVE EVENTFLOW E N T R I E S , R E G I S T R A T I O N & S N A K C S 1 0 : 0 0 A M - 1 1 : 0 0 N O O N E V E N T A D D R E S S I N G B Y M C 1 1 : 0 0 A M - 1 1 : 1 5 N O O N W E L C O M E & I N T R O D U C T I O N B Y O F F I C I A L S 1 1 : 1 5 A M - 1 2 : 0 0 N O O N C A R V I S U A L S & I N F O R M A T I O N 1 2 : 0 0 N O O N - 0 1 : 0 0 P M L A U N C H & F E E D B A C K S 0 1 : 0 0 P M N E T W O R K I N G L U N C H 0 2 : 0 0 P M
S E T U PA CurvedLED WALL and MirroredFloor with Rotating Circle To Match up the Stylish Car Design - A set up shall merge up with the sporty sleek look & feel Curvedwall shall have all the informative audio visuals for the LAUNCH A Mirror Floor shall reflects & shine of all new REDHOT looks Also middle of the floor has rotating circle to give a 360 degree view of the CAR
LAUNCH IDEA THE CONVERGENCE BETWEEN THE PHYSICAL AND DIGITAL WORLD AR / VR / HOLOGRAM T h e s e t e c h n o l o g i e s o f f e r t h e o p p o r t u n i t y t o d e s i g n e x p e r i e n c e s t h a t a r e w o r t h s h a r i n g ; r e c o r d i n g p e r s o n a l e x p e r i e n c e s a n d p r o d u c i n g t h e m f o r a t t e n d e e s t o s h a r e v i a s o c i a l c h a n n e l s c a n e x p a n d t h e r e a c h o f p r o d u c t l a u n c h c a m p a i g n e x p o n e n t i a l l y .
Process STEP 1 Handover the technology experientialgadget to each attendee at the registration STEP 2 The Gadget has all the visuals explanations which are running on the LED Wall so attendee can touch & experience the insights of the CAR STEP 3 The Main Launch Visuals shall start after tapping on the button by each gadget holding person at the event OR this could also be used as a CAR Showcase BUTTON. STEP 4 After Car revealed, every person can get the in depthinformation of each element used in the car through the gadget holding in his/her hand and scanning the car through it .
Venue Options BKC Convention Centre NESCO Bombay Convention Centre CIDCO Exhibition Centre
Budgets Breakdown VENUE 5 to 8 Lacs SET UP PRODUCTION 10 to 12 Lacs CATERING, LOGISTICS & MANPOWER Around 5 Lacs TEHCNOLOGY INTIGRATION 5 to 8 Lacs
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Car launch concepts

  • 1. #REDHOT P R O P O S A L B Y D E E P A K S H A R M A FACELIFT LAUNCH
  • 2. Presentation Rundown Important Points Rationale About Car/Brand Event Flow Set Up Launch Idea Process Venue Budgeting
  • 3. SETTLE UP WITH THE LUXURY SEDAN BRINGING SEXY BACK - RED HOT RETURNS WITH AN EYEFUL OF SPORTY DESIGN AND SMART TELEMATICS LADS TO DELIGHT YOU THROUGHOUT DRIVING EXPERIENCE RATIONALE #REDHOT
  • 4. BEHIND THE CAR A Smart 10 Inches Infotainment System THE BRAND STORY Telematics Integration Sexy Sporty Design
  • 5. TENTATIVE EVENTFLOW E N T R I E S , R E G I S T R A T I O N & S N A K C S 1 0 : 0 0 A M - 1 1 : 0 0 N O O N E V E N T A D D R E S S I N G B Y M C 1 1 : 0 0 A M - 1 1 : 1 5 N O O N W E L C O M E & I N T R O D U C T I O N B Y O F F I C I A L S 1 1 : 1 5 A M - 1 2 : 0 0 N O O N C A R V I S U A L S & I N F O R M A T I O N 1 2 : 0 0 N O O N - 0 1 : 0 0 P M L A U N C H & F E E D B A C K S 0 1 : 0 0 P M N E T W O R K I N G L U N C H 0 2 : 0 0 P M
  • 6. S E T U PA CurvedLED WALL and MirroredFloor with Rotating Circle To Match up the Stylish Car Design - A set up shall merge up with the sporty sleek look & feel Curvedwall shall have all the informative audio visuals for the LAUNCH A Mirror Floor shall reflects & shine of all new REDHOT looks Also middle of the floor has rotating circle to give a 360 degree view of the CAR
  • 7. LAUNCH IDEA THE CONVERGENCE BETWEEN THE PHYSICAL AND DIGITAL WORLD AR / VR / HOLOGRAM T h e s e t e c h n o l o g i e s o f f e r t h e o p p o r t u n i t y t o d e s i g n e x p e r i e n c e s t h a t a r e w o r t h s h a r i n g ; r e c o r d i n g p e r s o n a l e x p e r i e n c e s a n d p r o d u c i n g t h e m f o r a t t e n d e e s t o s h a r e v i a s o c i a l c h a n n e l s c a n e x p a n d t h e r e a c h o f p r o d u c t l a u n c h c a m p a i g n e x p o n e n t i a l l y .
  • 8. Process STEP 1 Handover the technology experientialgadget to each attendee at the registration STEP 2 The Gadget has all the visuals explanations which are running on the LED Wall so attendee can touch & experience the insights of the CAR STEP 3 The Main Launch Visuals shall start after tapping on the button by each gadget holding person at the event OR this could also be used as a CAR Showcase BUTTON. STEP 4 After Car revealed, every person can get the in depthinformation of each element used in the car through the gadget holding in his/her hand and scanning the car through it .
  • 10. Budgets Breakdown VENUE 5 to 8 Lacs SET UP PRODUCTION 10 to 12 Lacs CATERING, LOGISTICS & MANPOWER Around 5 Lacs TEHCNOLOGY INTIGRATION 5 to 8 Lacs