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Study Of Service Blueprint at M&M Car service station
Introduction Facility
Service
Blueprint
Bottlenecks Quality Conclusion
Agenda Of Presentation
Stages of Car Service
Pre Service
 Service Initiation
 Vehicle Movement
 Receptionist Interaction
 Waiting Room
Service
 Service Advisor
Interaction
 Service waiting
period
Post Service
 Car Delivery
 Final delivery
 Follow up
Introduction Facility
Service
Blueprint
Bottlenecks Quality Conclusion
Types of Services
Free Service
Paid Service
Running Service
Introduction Facility
Service
Blueprint
Bottlenecks Quality Conclusion
10  Free Services
6  Paid Services
9  Running Services
 Number of Lift Bays16
 Number of ordinary bays6
 No of Washing bays2
Introduction Facility
Service
Blueprint
Bottlenecks Quality Conclusion
 Engine oil Change : 10-15 Mins
 Oil Filter Change-5-10 Mins
 Minor Repairs- 15 Mins
 Washing & Cleaning  25-30 Mins
 Ideal Total Time- 45-60 Mins
 Actual Time Taken- 150 Mins
Introduction Facility
Service
Blueprint
Bottlenecks Quality Conclusion
15
4
5
2
4
PHYSICAL
EVIDENCE
Service
Centre
Entrance
Parking
Area
Reception Service
Check In
Area
Visitor
Parkin
g
Service
Check in
Area
Service
Delivery
Parking
Waiting
Room
Service
Delivery
Area
Food Accurate
Bill
CUSTOMER
ACTIONS
Line of
Interaction
Arrive @
Service
Centre
Drive to
Visitor
Parking
Check
-In
Give Docs
to SA,
Explain
problem
Test
Drive
with TA
Agree to
cost &
time
estimate
Verify
Belonging
& job
card
Eat
Check
Vehicle
Check
out &
Leave
ONSTAGE
CONTACT
PERSON
Guard
Instructs
to Parking
Area
Receptionis
t directs to
SA
Guides
to TA
SA makes
job card
Ask For
Refresh
ments
Deliver
Food
Process
Check
Out
Line Of
Visibility
BACKSTAGE
CONTACT
PERSON
SA
Validates
Documents
& TA Test
Drive
SA makes work
order, gives job
card, car to
Floor In charge
Take
Refresh
ments
Order
Line of Internal
Interaction
SUPPORT
PROCESS
Prepare
Refresh
ments
Mechanic repairs
on Bay, get spare
parts, upload
details
& TA Test Drive
Registratio
n System
Registrat
ion
System
F F
F
F F
Introduction Facility
Service
Blueprint
Bottlenecks Quality Conclusion
Introduction Facility
Service
Blueprint
Bottlenecks Quality Conclusion
Engine Oil Change
Oil Filter Change
Minor Repair
Washing and Cleaning
15 25 30 60
Gantt Chart
Activity
Time in minutes
Introduction Facility
Service
Blueprint
Bottlenecks Quality Conclusion
Bottleneck Activity : Washing
Proposed Solution:
 Increase the no of
washing Bays to 4
 Increase the no of
washers
 Among the skilled workers, only a few selected workers have knowledge of
repair of XUV 500.
 Spares are not readily available, time wasted in procuring from small
retailers.
 Time estimate is not properly assessed by service advisor.
 Shortage of Staff
 Shortage of service bays.
Other Problems Identified
Car Service Industry  Service Quality Dimensions
Promised Delivery
Service centers are known to contact customers quoting that their
vehicles will be serviced on time.
Reliability
Confidence & Trust
At service centers main source of assurance is Service Advisor, his
knowledge and interactions which inspires trust from customers
Assurance
Physical Cues
Signage, Parking ,Customer Amenities and Facility itselfTangibles
Importance
Mostly assessed by Interactions between the organizations and
customer at all levels
Empathy
Willingness To Serve
Refers to changes done to the organizations to address the customer
needs like  extended hours, Pick & Drop etc
Responsiveness
Introduction Facility
Service
Blueprint
Bottlenecks Quality Conclusion
Service Quality Dimensions  Mahindra Service Performance Analysis
Reliability is high. Most of vehicles are delivered on time.
Instances where spare part were not available resulted in
delayed deliveries
Reliability
Employees at front end were assuring in interactions.
Service Advisors take time estimates from technical advisors and
floor in charge, in some instances there were gap in
communication
Assurance
Facility infrastructure is good.
Lack of space in visitor parking area, Waiting lounge is well
maintained and served.
Tangibles
Interaction levels are high with availability of multiple channels
Facility to book an appointment for the service, check for
updates.
Empathy
Pick and drop Service, Highway Assistance
Although they work in extended hours but they have upper cap
on number of vehicles registered for service and few times walk-
in customers are denied service
Responsiveness
Introduction Facility
Service
Blueprint
Bottlenecks Quality Conclusion
Introduction Facility
Service
Blueprint
Bottlenecks Quality Conclusion
Scopes of Improvement
 A system of tracking the status of vehicle during service stages can be introduced like Blue Dart Courier services .This
will help in reduction of customer anxiety hence better customer satisfaction.
 Identity card check system should be introduced before and after the service process to ascertain delivery of car to
right person.
 A check-sheet should be introduced which must be countersigned by the customer while checking the belongings in
car.
 The process of reminding the customer about due date of service should be automated.
Car service station stu

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Car service station stu

  • 1. Study Of Service Blueprint at M&M Car service station
  • 3. Stages of Car Service Pre Service Service Initiation Vehicle Movement Receptionist Interaction Waiting Room Service Service Advisor Interaction Service waiting period Post Service Car Delivery Final delivery Follow up Introduction Facility Service Blueprint Bottlenecks Quality Conclusion
  • 4. Types of Services Free Service Paid Service Running Service Introduction Facility Service Blueprint Bottlenecks Quality Conclusion
  • 5. 10 Free Services 6 Paid Services 9 Running Services Number of Lift Bays16 Number of ordinary bays6 No of Washing bays2 Introduction Facility Service Blueprint Bottlenecks Quality Conclusion
  • 6. Engine oil Change : 10-15 Mins Oil Filter Change-5-10 Mins Minor Repairs- 15 Mins Washing & Cleaning 25-30 Mins Ideal Total Time- 45-60 Mins Actual Time Taken- 150 Mins Introduction Facility Service Blueprint Bottlenecks Quality Conclusion 15 4 5 2 4
  • 7. PHYSICAL EVIDENCE Service Centre Entrance Parking Area Reception Service Check In Area Visitor Parkin g Service Check in Area Service Delivery Parking Waiting Room Service Delivery Area Food Accurate Bill CUSTOMER ACTIONS Line of Interaction Arrive @ Service Centre Drive to Visitor Parking Check -In Give Docs to SA, Explain problem Test Drive with TA Agree to cost & time estimate Verify Belonging & job card Eat Check Vehicle Check out & Leave ONSTAGE CONTACT PERSON Guard Instructs to Parking Area Receptionis t directs to SA Guides to TA SA makes job card Ask For Refresh ments Deliver Food Process Check Out Line Of Visibility BACKSTAGE CONTACT PERSON SA Validates Documents & TA Test Drive SA makes work order, gives job card, car to Floor In charge Take Refresh ments Order Line of Internal Interaction SUPPORT PROCESS Prepare Refresh ments Mechanic repairs on Bay, get spare parts, upload details & TA Test Drive Registratio n System Registrat ion System F F F F F Introduction Facility Service Blueprint Bottlenecks Quality Conclusion
  • 8. Introduction Facility Service Blueprint Bottlenecks Quality Conclusion Engine Oil Change Oil Filter Change Minor Repair Washing and Cleaning 15 25 30 60 Gantt Chart Activity Time in minutes
  • 9. Introduction Facility Service Blueprint Bottlenecks Quality Conclusion Bottleneck Activity : Washing Proposed Solution: Increase the no of washing Bays to 4 Increase the no of washers Among the skilled workers, only a few selected workers have knowledge of repair of XUV 500. Spares are not readily available, time wasted in procuring from small retailers. Time estimate is not properly assessed by service advisor. Shortage of Staff Shortage of service bays. Other Problems Identified
  • 10. Car Service Industry Service Quality Dimensions Promised Delivery Service centers are known to contact customers quoting that their vehicles will be serviced on time. Reliability Confidence & Trust At service centers main source of assurance is Service Advisor, his knowledge and interactions which inspires trust from customers Assurance Physical Cues Signage, Parking ,Customer Amenities and Facility itselfTangibles Importance Mostly assessed by Interactions between the organizations and customer at all levels Empathy Willingness To Serve Refers to changes done to the organizations to address the customer needs like extended hours, Pick & Drop etc Responsiveness Introduction Facility Service Blueprint Bottlenecks Quality Conclusion
  • 11. Service Quality Dimensions Mahindra Service Performance Analysis Reliability is high. Most of vehicles are delivered on time. Instances where spare part were not available resulted in delayed deliveries Reliability Employees at front end were assuring in interactions. Service Advisors take time estimates from technical advisors and floor in charge, in some instances there were gap in communication Assurance Facility infrastructure is good. Lack of space in visitor parking area, Waiting lounge is well maintained and served. Tangibles Interaction levels are high with availability of multiple channels Facility to book an appointment for the service, check for updates. Empathy Pick and drop Service, Highway Assistance Although they work in extended hours but they have upper cap on number of vehicles registered for service and few times walk- in customers are denied service Responsiveness Introduction Facility Service Blueprint Bottlenecks Quality Conclusion
  • 12. Introduction Facility Service Blueprint Bottlenecks Quality Conclusion Scopes of Improvement A system of tracking the status of vehicle during service stages can be introduced like Blue Dart Courier services .This will help in reduction of customer anxiety hence better customer satisfaction. Identity card check system should be introduced before and after the service process to ascertain delivery of car to right person. A check-sheet should be introduced which must be countersigned by the customer while checking the belongings in car. The process of reminding the customer about due date of service should be automated.