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Care Club Prestn04 21 09minus Numbers

COMPANY OVERVIEW

 Adult Day Care Health Services
 Registered brand of Care Brands
Systems, Inc., St. Louis, MO

COMPANY OVERVIEW, cont.

 Local centers, national launch 2008
 Licensing opportunities for local market
 Strong management team, relevant
experience . . . .

Mike Noto, President

 30+ years management,
sales and marketing
 President, real estate
investment firm
 Founder/EVP Sales &
Marketing, WAN
Technologies – Inc. 500
#96 Fastest Growth
 Branch/National
Accounts Manager, MCI
Telecommunications

Dan Ricci, Director Clinical Services

 20+ years experience health
management
 Masters, Clinical Social Work
 Masters, Divinity
 Fellow, Medical Social
Psychiatry
 Practical therapy experience
 Co-authored 2 books and
contributor to numerous
publications

Helen Ferreri, Director Medical Services

 15 years practical
experience in hospital,
community & primary
care management
 RN & Holistic Nursing
Associate
 Director and
management experience,
Adult Day Care
 Training and recruiting
experience

Rick Forrestal, VP Marketing

 30+ years marketing,
advertising, promotion,
PR and media
 President, 3 promotion
and ad agencies
 Extensive national client
experience
 Expertise in non-
traditional media
exposure
 Strong creative skills

Chris MacLellan
Director of Operations
 20+ years experience
adult care/administrator
 Director, Elder Care
Ministry
 Academic Dean
 Geriatric Social Worker
 Patient Care Manager
 Seniors Real Estate
Specialist (SRES)
 BA, Family Services
 MA, Theology

Care Club SM

 Adult Day Health Care Centers
 Trained specialists providing day care
 Safe, supportive “family” environment
 Social, recreational, and health related
services

Care Club SM

 Planned program of activities
 Nutritious daytime meals and snacks
 Daily, Monday-Saturday,
7:00am-6:00pm
 RN or CNA/CMT on staff
 Caring “point of difference”

Mission Statement
To provide quality, credentialed day care to our clients
in a responsible, caring and loving environment,
and a respite to the family ‘caregiver’ so they feel
comfortable that their loved one will receive
personalized health services and social activities in
a family environment on a daily basis.

Care Club Vision SM

Develop, implement & maintain
support processes for licensed
operators assuring:
 Local, state, federal requirements are met
 Technical & operational support for site
implementation
 Experienced corporate administrators
 Community involvement, marketing support
 Safety, protection and care for the rights of
senior participants
 Profitable return on site operation

 Consistent corporate branding
 Slogan defines our point-of-difference
 Quality media, collateral, e-marketing
 Differentiates us from our competition

The Need
 America is aging!
 Population age 65 to
double by 2030
 72 million seniors by
2030.
 Unmet need for senior
adult day care.
 1 of 4 households cares
for aging adult.
 Life expectancy
increasing annually.

Demand Is Increasing

 By 2030 seniors will be 20% of U.S. population
(70+ million)
 Oldest “boomers” are now entering 60s
 Live-at-home seniors show a dramatic increase
 Caregiver children can’t afford to remain home
for elderly loved one care
 Businesses lose millions $ annually due to lost
worker time
Source: U.S. Census Bureau

Shortage of Adult Day Services in
Most U.S. Counties

 Current # Adult Day Centers: 3,407
 Estimated Centers Needed Nationwide: 8,520
 60% of U.S. Counties Are Underserved

Source: National Program Partners In
Caregiving, Grant Study

Increased Awareness For Need Of
Adult Day Care
 55% of adult day care clients live with adult child or
spouse
 Need for expanded variety of services, including
caregivers
 Increased public awareness of need for adult day care
services
 Increased knowledge for new center investors
regarding predictors of success

Source: Wake Forest University School of Medicine

Health Care Costs Skyrocketing

 Last 5 years costs have increased over
10% per year (3x the rate of inflation)
 Consequence : 57 million can’t keep up
with their medical bills and 43 million
are insured!
 Retirement assets are in jeopardy for
many

Senior Care Costs Are
OUT OF CONTROL
 Nursing Home Care : $82,000 per year
 Assisted Living Care : $37,000 per year
(not covered by Medicaid)
 Adult Day Care : $10,000 - $15,000 per
year (Medicaid pays)

 Source: AARP

Adult Day Care Option
 Best alternative, cost effective solution
 Less guilt on caregiver
 More quality time with parent or spouse
 Flexible scheduling
 Postpones nursing home commitment
 Best alternative to nursing home care
before it’s needed

Entrepreneur Magazine (6/2008)

 “Not enough elderly day care centers to
accommodate the growing need”
 “Adult day services are one of the Top 10
fastest growing businesses in the U.S.”
 “The Adult Day Care industry is one of
the best-kept secrets around.”

Turnkey Implementation
Upon application and approval, Care Club
operator agreement authorizes 1 or more retail
club location(s), including:

 Care Club corporate management team
 Supervision, training, implementation
 Staffing, applications, quality assurance

Care Club Services Provided
 Site selection, demographics
 Zoning, site leasing or purchase
 Licensing/application process
 Design, floor plan management
 Staffing and training support
 Complete policy, procedures, and operating
manual, including state regulations
 Accounting procedures & software

Care Club Services (Cont’d)
 Budgeting and billing process
 Computer and software procedures
 Reporting requirements
 Marketing/Advertising/Publicity
 New business generation
 Community tie-ins, links with social
service providers, local PR, newsletters

Care Club Services (Cont’d)
 Catering and meal service contracts
 Nursing, health & medical guidelines
 Medical services training
 Service partner contacts (transportation,
podiatrist, hair, massage, etc.)
 Quality assurance

Participant Pay Options

 Fees range from $50 to $70 a day
 Private health & LTC insurance pays %
for licensed, registered facilities
 Private pay if not eligible
 Medicaid and VA benefits apply
 A la carte pricing for additional services

Benefits/Value

CLUB OPERATOR –
 Turnkey implementation and support of
highest quality club operation, with total
support and experienced professional
management team.

 Tremendous profit and growth opportunity.

Benefits/Value

 CLUB MEMBER – Highest quality, well
planned day care, in comfortable “family
oriented” professionally staffed facility.

 Most variety and diversity of services to keep
member mentally, physically and socially
involved.

Benefits/Value

MEMBER CAREGIVER -
 Peace of mind and respite of caring,
comprehensive support of club member.

 Value added a la carte direct services available
to make care giver’s life easier/fuller -- e.g.
laundry, pet sitting, meal preparation, legal
help, etc.

Competitive Advantage

 No other provider offers “caring, family
environment” PLUS Caregiver support
 Total services, second to none
 Great branding, quality positioning
 Most experienced management team and
training expertise
 Most complete marketing support
 Tailored to local operator/neighborhood

Advertising/Marketing
 Local market PR and publicity, awareness
 Direct mail and handouts to local business
 Church tie-ins, social support groups
 VA contact and association
 Hospitals, health centers, pharmacies
 Specialized physician groups
 Select local print media
 Site Day Care newsletter bulletins

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Care Club Prestn04 21 09minus Numbers

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Care Club Prestn04 21 09minus Numbers