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Career advice from an accidental creative

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Mark Carroll
Mark Carroll

Spoke internally this week about my career and getting into Creative strategy. After talking about it all out loud and answering a few questions it made me reflect on a few key observations. Tweeted those thoughts.... but they're better as slides and it's been a while since publishing a 狠狠撸share.

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Peterborough Stockroom specialist -> Sales Admin Assistant -> Marketing Assistant -> Marketing Exec London eCRM Account Manager -> eCRM Manager -> Account Manager -> Account Executive -> Digital Account Director -> Content + Publishing Strategist -> Creative Strategist -> Senior Creative Strategist -> Creative Strategist Lead 2001 2021
GAP Show up on time. Do the work. Get on with people. Setting a good foundation for ‘work’
The peak of UK magazine sales. The early 00s. A chapped named Mark (not me) talked of growth in ‘digital’ ‘websites’ ‘tablets. They’ll become a threat to the magazine business. He was there to help future proof. Very few listened. Many of those magazines no longer exist. I’ve always remembered him and those talented smart naysayers.
Learnt the most about counter culture and contemporary design rules and language sitting within the oldest of those companies* *doesn’t mean I knew / know how to use it :)
The grass isn’t always greener. Industry headlines and coverage can be filtered thirst traps. WATER YOUR OWN GRASS.
Job titles are mostly designated labels to help others understand where you sit and what you’re there for. These labels don’t always have to define what you do or the value you give or take.
You never know who is watching and when a brilliant job offer might show up.
The best briefs and work are not always with the biggest most sexy or exciting companies.
Work can be fun. And if you’re genuinely having fun, savour that moment.
‘Creative’ isn’t how well or if you can use Photoshop (or other software).
There will be wrong turns and mistakes made. Make them, own them, move forward and correct them.

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Career advice from an accidental creative

  • 1. Peterborough Stockroom specialist -> Sales Admin Assistant -> Marketing Assistant -> Marketing Exec London eCRM Account Manager -> eCRM Manager -> Account Manager -> Account Executive -> Digital Account Director -> Content + Publishing Strategist -> Creative Strategist -> Senior Creative Strategist -> Creative Strategist Lead 2001 2021
  • 2. GAP Show up on time. Do the work. Get on with people. Setting a good foundation for ‘work’
  • 3. The peak of UK magazine sales. The early 00s. A chapped named Mark (not me) talked of growth in ‘digital’ ‘websites’ ‘tablets. They’ll become a threat to the magazine business. He was there to help future proof. Very few listened. Many of those magazines no longer exist. I’ve always remembered him and those talented smart naysayers.
  • 4. Learnt the most about counter culture and contemporary design rules and language sitting within the oldest of those companies* *doesn’t mean I knew / know how to use it :)
  • 5. The grass isn’t always greener. Industry headlines and coverage can be filtered thirst traps. WATER YOUR OWN GRASS.
  • 6. Job titles are mostly designated labels to help others understand where you sit and what you’re there for. These labels don’t always have to define what you do or the value you give or take.
  • 7. You never know who is watching and when a brilliant job offer might show up.
  • 8. The best briefs and work are not always with the biggest most sexy or exciting companies.
  • 9. Work can be fun. And if you’re genuinely having fun, savour that moment.
  • 10. ‘Creative’ isn’t how well or if you can use Photoshop (or other software).
  • 11. There will be wrong turns and mistakes made. Make them, own them, move forward and correct them.
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