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Career portfolio shilpalewis_oct2015

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shilpaslewis

Shilpa Lewis UX Professional Samples of UX artifacts produced across the span of 15+ years in the field of UX, work reflects a balance in skills between Interaction Design & User Research (methodologies ranging from Contextual Inquiry to controlled usability studies - both on-site and remote). I offer rapid prototyping, with iterative user research, within a User Centered Agile Process.

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Career Portfolio Shilpa S. Lewis Monday, November 16, 15 1 User Experience Design & Research Agile/Scrum Dual Track Discovery usability Contextual-Inquiry ethnography rapidprototyping UX Paradigms & Concepts inductive progressive triad collaboration wireframing sketching QualitativeUXResearch UX Pin Axure Balsamiq QuantitativeResearch Remote Usability Ethnographic Design: Contextual Inquiry responsive adaptive Customer & User Needs scaling scoping
About Me Monday, November 16, 15 Portfolio of Shilpa S. Lewis 2 I am a passionate User Experience Strategist, focused on optimizing the Customer Experience through User Research Insights & User Centered Design Processes. Adoption, Engagement, ROI (Return on Investment), & Envisioning the Customer Journey serves as strategic goals to ensure a common vision. These goals help frame the tactical methods applied during the Discovery Phase & validate the desired MVP (Minimal Viable Product) and business requirements. Seasoned working within a variety of business cultures, and industrial processes - including an Agile- Scrum Dual-Track (parallel discovery & development) model - I am often instrumental in facilitating collaboration between different stakeholders (Product Owner, Technical Lead, User Experience Lead, Customer Services, and the Customer), using techniques such as story-mapping, game- storming, and contextual-inquiry based affinity mapping, & rapid-prototyping. Customer Experience means factoring in the people, process, context, and the products. My approach in design and research is grounded in Lean-UX techniques balanced with classic Cooper- Design methods, which factors in fundaments of Interaction-Design & Ethnographic-style Contextual Inquiry. The ideal experience resonates a system that is holistically sound, with consistent language & design patterns & paradigms, which is seamless, and most importantly leaves you feeling smart & delightful. I validate user satisfaction and usability through a variety of methods, factoring in- scope, time, budget, design-phase, and strategic goals. My deliverables include research & market-trend usability feedback, story-maps, prototypes, framework-overviews, and customer journey maps, and user-personas.
My Ambidextrous Mind Monday, November 16, 15 Portfolio of Shilpa S. Lewis 3
My UX Journey Monday, November 16, 15 Portfolio of Shilpa S. Lewis 4 Below is a quick visual timeline of my education, where I have worked and the projects that I love talking about. 89 0598 02 Education Mobile & Document Imaging Enterprise & Web Applications Desktop 07 Enterprise & Web Applications Enterprise & Web Applications 09 11 KEY: Academics | Independent Contract or Consulting | Full-time Employee | Platform Type Shilpa Design Consulting UI Task Analysis Specification Interaction Design, Wireframe/Prototyping Quantitative Research: Usability Testing, Surveys.. Qualitative Research: Focus Groups, Personas, Storytelling Quantitative Remote Testing, Eye-Tracking. 13 Educational Technology Agile-Scrum Story-mappingContextual Inquiry Ethnographic Research 15 Health-Care Informatics
My Ideal UX Process Monday, November 16, 15 Portfolio of Shilpa S. Lewis 5 understand explore scope prototype evaluate Contextual Inquiry (CI) Personas Empathy Map User Experience Map Journey Map Heuristic Evaluation Benchmarking Game-storming Collaborative Story Mapping Workshop Brainstorming Storyboard Sketchboard Qualitative Studies (CI, and Concept Usability) Feasibility Review MVP Elevator Pitch Strategic Goals Identification Flow Diagram User Stories Story Map Agile Scheduling Game-storming Collaborative Story Mapping Workshop Brainstorming Storyboard Sketchboard Mockups MVP Prototyping Paper-prototyping Qualitative UX Quantitative UX Controlled A/B Testing Heuristic Evaluation Iterative | Dual Track (Discovery in parallel with Development)
Core UX Skills Monday, November 16, 15 Portfolio of Shilpa S. Lewis 6 q奄 User Experience Process, Project Management, & Team Building (Expert, 10+ years experience) q奄 Interaction & Concept Design, Information Architecture & Content Strategy task and flow-maps & requirements analysis, and wireframe specification design (Advanced, 15 years experience) q奄 Web & Desktop Application Design (Expert, 10+ years experience) q奄 Wireframe and Prototyping (Omnigraffle, Visio, Axure, & UXPin) paper, wireframes, hi-fidelity (Expert, 10+ years experience) q奄 Design Pattern Library Creation (Expert, 10+ years experience) q奄 Qualitative Field Research ethnographic & contextual inquiry, focus groups (Advanced, 15 years experience) q奄 Quantitative Research on-line survey design (Survey Gizmo & Qualtrics), data analysis, & on-line remote usability testing (Intermediate, 10+ years experience), q奄 Usability Evaluation heuristic analysis & cognitive walkthroughs (Advanced, 15 years experience) q奄 Usability Testing recruiting users, moderation, evaluation (Advanced, 15 years experience) with UI testing tools such as Morea, Loop11, Ethnio (Basic, 5+ years), Web-Ex, Adobe Connect (Intermediate) q奄 Persona Creation (Expert, 10+ years experience) q奄 MS Project (Advanced, 15 years experience) q奄 Adobe Creative Suite (Intermediate, 5+ years experience)
Work Samples Monday, November 16, 15 Portfolio of Shilpa S. Lewis 7 Samples of my work tell a story of my journey as a UX Professional ≒ See *private* links below: UX Management:https://live.uxpin.com/af86e5e8959118dc52b094db9ba3b6d7eb4b183f UX Persona Samples:https://live.uxpin.com/db58d3f3d06562028d0f1c4fa4c09eb0b7a86eee#/pages/ 29777457 UX Journey Map Samples:https://live.uxpin.com/9674862ccda306003004156f7822299baa644e12 UX Competitieve Evaluation Sample:https://live.uxpin.com/d320f69607ca8bf5eee6cde251aaa7459b167959 Usability Testing Dashboard:https://live.uxpin.com/a673113294cfcb3b7db6a4fe5fab7a94a9e2d450 Sample Prototypes, Wireframes, and Framework Designs:https://live.uxpin.com/ 69b3f6552f898d671180bf381871289c26f2e22e ≒ See samples of digital road map, customer journey, framework architecture, horizontal design guidelines, wireframe specifications, usability script and report ≒ See samples of contextual inquiry and persona refinement ≒ See samples of re-design of site and feature wireframes & low-fi prototypes, and persona creations ≒ See consumer storytelling document ≒ See samples of competitive evaluation report, application framework, task flow logic diagrams, and wireframes ≒ See sample of heuristic evaluation Platform & Domain Expertise Areas: ≒ Health Care Informatics ≒ Educational Technology ≒ Consumer Web Applications ≒ E-commerce (B-to-B & B-to-C) Websites ≒ Desktop Applications ≒ Enterprise Applications ≒ Mobile Applications & Websites & others
Additional Work Samples Monday, November 16, 15 Portfolio of Shilpa S. Lewis 8 Samples of my work tell a story of my journey as a UX Professional ≒ See samples of contextual inquiry and persona refinement Platform & Domain Expertise Areas: ≒ Health Care Informatics ≒ Educational Technology ≒ Consumer Web Applications ≒ E-commerce (B-to-B & B-to-C) Websites ≒ Desktop Applications ≒ Enterprise Applications ≒ Mobile Applications & Websites
Microsoft Roles I played IUXD Monday, November 16, 15 Portfolio of Shilpa S. Lewis 9 PROJECT Desktop (Visual Studio) PLATFORM ≒ Desktop DELIVERABLES ≒ Personas ≒ Contextual Inquiry Reports ≒ Usability Study Reports ABOUT THE EFFORT ≒ Persona Refinement ≒ Feature Requirements Analysis Contextual Inquiry Like a needle in a hay-stack, Microsoft was seeking a rare set of skills that I happen to have. Those skills included my ability to analyze reams of technical orthogonal data collected using a variety of UX methods. The goal was to catalog and tag patterns as it relates to the products feature set, and refine our understanding of the core Visual Studio personas Mort, Einstein, and Elvis.
Microsoft Roles I played IUXD Monday, November 16, 15 Portfolio of Shilpa S. Lewis 1 0 Persona Refinement During the analysis process of the orthogonal UX data it became evident that in-context field studies were needed to validate the lab based findings upon which the personas were originally based. I set out to validate user requirements by asking, Are these the real people behind the personas?. This led to a series of intensive contextual inquiry studies which both validated and at times challenged our assumptions about our personas. This led to the refinement of the existing personas. ≒ Related Article: http://www.codinghorror.com/blog/2007/11/mort-elvis-einstein-and-you.html
HP Photosmart Roles I played IA | IXD | UXD Monday, November 16, 15 Portfolio of Shilpa S. Lewis 1 1 PROJECT Digital Photo Editing Application PLATFORM ≒ Desktop ≒ Web DELIVERABLES ≒ Application Framework ≒ Functional Design Specifications ≒ Wireframes ≒ Design Patterns Guidelines ≒ User Testing Plan & Script ABOUT THE EFFORT ≒ Evaluate Competitive Landscape ≒ Redefine Conceptual Paradigm ≒ Convince Stakeholders ≒ Collaborate Cross- functionally ≒ Validate & Test
HP Photosmart Samples : Digital Roadmap, Experience Roadmap, Competitive Evaluation Monday, November 16, 15 Portfolio of Shilpa S. Lewis 12 Leading the UX Process From ideation to release leading this project entailed participating in the envision of the customer journey & taking part in the evolution of the digital roadmap leading to the successful release of a HP Photosmart. Customer Journey Digital Roadmap Competitive Evaluation & Positioning
HP Photosmart Sample: Experience Framework Architecture, Specification Wireframes, Design Tool Kit Photo Editing Toolset: Modal Command Modal Command Options, for current function Save Save a Copy Title Bar Content Toolbar Q.A.T. Status Bar Global Activities Tray Horizontal Access Navigation Content Area Object Manipulation Toolset Photo Editing Toolset Settings Access Navigation Photo Tray Global Navigation Buttons Quick Access Toolbar View Controls Window Controls Step Toolbar Help Pane No Commit Buttons Standard Commit Buttons Inline-Modal Commit Buttons Content Divider Selection Shortcuts Auxiliary Navigation Monday, November 16, 15 Portfolio of Shilpa S. Lewis 13 Creation of Conceptual Specifications Throughout the UX Process I did hands on work in creating the experience framework architecture, functional specifications and wireframes, and design pattern library components. The result, improved communication and consistency in the design evolution.
HP Photosmart Sample: Usability Test Script and Report Monday, November 16, 15 Portfolio of Shilpa S. Lewis 14 Usability Testing Iterative usability testing mapping to the development phases were conducted. Each test adhered to the Think Aloud Protocol. For each round of testing I would assist with identifying the targeted end user for recruiting, creating the test script, moderation assistance, data analysis, and generating a recommendations report. Method Lab Based Usability Studies Protocol ≒ Task Based Analysis ≒ Think Aloud Protocol ≒ Retrospective Thinking Process ≒ Identify Targeted Persona ≒ Recruit Participants ≒ Task Analysis ≒ Create Script ≒ Conduct Test ≒ Analyze Data ≒ Crete Recommendations Report ≒ Present Findings Platform ≒ Desktop Experience ≒ Kiosk Experience ≒ Web Based Shopping Experience
Fair Isaac Roles I played IA | IXD | UXD Monday, November 16, 15 Portfolio of Shilpa S. Lewis 15 PROJECT Enterprise Financial Software PLATFORM ≒ Web DELIVERABLES ≒ Heuristic Evaluation ≒ Framework Architecture ≒ Design Pattern Wireframes ABOUT THE EFFORT ≒ Gap Analysis ≒ Architect Optimized Framework ≒ Create Design Patterns ≒ Evangilize & Educate through Workshops
Dell Video Chat Roles I played IA | IXD | UXD Monday, November 16, 15 Portfolio of Shilpa S. Lewis 16 PROJECT Video Conferencing Application PLATFORM ≒ Desktop ≒ Web ≒ TV DELIVERABLES ≒ Competitive Evaluation ≒ Application Framework ≒ Functional Design Specifications ≒ Wireframes ≒ User Testing ≒ Personas ABOUT THE EFFORT ≒ Evaluate Competitive Landscape ≒ Redefine Conceptual Paradigm ≒ Assess User Needs
Monday, November 16, 15 Portfolio of Shilpa S. Lewis 17 Early Field Research By evaluating key competitors across specific criterions we were better equipped to identify critical features and design an experience that is competitive and fulfilling. Dell Video Chat Sample: Competitive Evaluation
Monday, November 16, 15 Portfolio of Shilpa S. Lewis 18 Creation of Conceptual Framework In the re-design process I conducted task flow analysis to create a streamlined workflow presented here in a framework and decision tree logic which then helped create the wireframes. Dell Video Chat Sample: Application Framework, Wireframes
Sony Style Roles I played UXD Monday, November 16, 15 Portfolio of Shilpa S. Lewis 19 PROJECT E-retail and on-line shopping PLATFORM ≒ Web DELIVERABLES ≒ Heuristic Evaluation ≒ Persona Development ≒ Wireframes ABOUT THE EFFORT ≒ Improve e-retail experience
Sony Style Roles I played UXD Monday, November 16, 15 Portfolio of Shilpa S. Lewis 20 Storytelling Sony enlisted my help as UX lead to supplement their efforts to improve their e-retail shopping workflow experience. The above is a snapshot of the range of targeted personas with their stories. The data to substantiate their use case scenarios was based on best practice gap analysis, market research data, and remote usability studies. In addition to this approach Sony worked with Bolt Peters to recruit participants and conduct remote testing. 則р https://www.internetretailer.com/2008/12/03/natural-testing-leads-to-new-web-site-features-for-sonysty
Local.com Roles I played IA | IXD | UXD Monday, November 16, 15 Portfolio of Shilpa S. Lewis 21 PROJECT On-line Directory Service PLATFORM ≒ Web ≒ Mobile DELIVERABLES ≒ Task & Requirements Analysis ≒ Feature & Concept Design ≒ Wireframes ≒ Survey ≒ Personas ABOUT THE EFFORT ≒ Improve User Retention ≒ Redefine Conceptual Paradigm ≒ Optimize Navigation ≒ Assess Relevancy
Local.com Sample: New Registration Monday, November 16, 15 Portfolio of Shilpa S. Lewis 22 Functionality Redesign The existing registration was difficult to discover and had several usability issues leading to poor user conversion to register. The new entry point (to the top right of the header) combined with a less barrier to entry and streamlined flow quickly improved user registration. Flow Diagrams Wireframes
Local.com Sample: Persona Monday, November 16, 15 Portfolio of Shilpa S. Lewis 23 Personas of Local Directory Service Partner Sites Local.com was chartered to redesign local directory service sites for various partners Freedom, Internet Broadcasting, and SNG Internet. The goal of the personas was to articulate the needs of the partner types from Newspaper syndications to Sports sites through research on the demographics and browsing or internet skill level based on the visitors of those partner site types. The result of the persona efforts led to the successful redesign of new partner sites with improved user experience.
Local.com Sample: Local Syndicated Sites Re-design Monday, November 16, 15 Portfolio of Shilpa S. Lewis 24 Re-design of Partner Local Syndicated Directory Service Sites Several hundred white labeled partner sites were re-designed with one consistent unifying experience with only subtle visual color palette differences to support specific partner persona types. The new experience included a new navigation paradigm for improved discoverability of business categories, improved layout for better readability and scanning of key elements including call to action access. Before After
Local.com Sample: Retention Increase Monday, November 16, 15 Portfolio of Shilpa S. Lewis 25 Site Enhancement for Increased Retention The existing site was challenged with content relevancy issues as well as serious Information Architecture and Usability Issues. With limited budget, time and resources we had to be selective with our approach. Over the course of 6 months we methodically worked towards justifying a re-design. First by performing a detailed heuristic evaluation of the site, followed by thorough set user experience evaluations of the site using an on-line survey tool (Survey Gizmo). Next we created a set of permutations of new designs within the guidelines of existing business goals and factoring in SEO rules. The result was a site optimized for easier discoverability, readability and overall emotional appeal. Current SOE Page Proposed SEO Page
Appendix: Heuris'cs Applied 削 Task Flow Support The content and design elements should support the task the user needs to complete on each page. 削 Flexibility and E鍖ciency of Use The system should account for a range of user skills and experience. 削 Recogni=on rather than recall The user should not have to memorize or recall how to use the system. 削 User Control and Freedom The user should be able to reverse an ac'on. 削 Consistency and Standards The user should not have to wonder whether di鍖erent words, situa'ons, or ac'ons mean the same thing. 削 Ease of Naviga=on The naviga'on bars should a鍖ord easy naviga'on. 削 Visual Feedback of System and Interac=on Status The system should keep the users informed about where they are and what is going on through appropriate feedback within reasonable 'me. 削 Categoriza=on and Grouping The content should be logically organized in easy to understand hierarchical order or grouped based on informa'on relevance and user task. 削 Labeling The labels should be understandable, short, and obvious. The labels should represent the purpose of the content. 削 Relevancy The content should be relevant to the tasks and steps the user needs to complete. 削 Predictability The system support recogni'on rather than recall. 削 Familiarity There should be a match between the system and the real world, task 鍖ow, and natural user behavior. The system should speak the uses language, with words, phrases and concepts familiar to the user, rather than system-足 oriented terms. Follow natural user behavior in terms of task 鍖ow, making informa'on appear in a natural and logical order. 削 Error preven=on and Ease of Recovery Error messages should be expressed in plain language (no code), precisely indicate the problem and iden'fy where that problem occurred, and both politely and construc'vely suggest a solu'on. 削 Help and Documenta=on The system should be designed so well that documenta'on is not necessary. However, where necessary provide user assistance through hover tool-足'ps, alerts, and hints. 削 Aesthe=cs and Minamalist Desgin The func'ons and informa'on presented to the user should be content speci鍖c and relevant to the current task hence minimizing users cogn've load and increasing task comple'on e鍖cency. Futhermore, the user should asethe'cally feel the same experince throughout the applica'on. This means that the eco-足system of applica'on is built on consistent user interface fraemwork, components, page types, placement of UI elements, brand messaging, and visual look & feel. Monday, November 16, 15 Portfolio of Shilpa S. Lewis 26
Key Attributes & Skills Monday, November 16, 15 Portfolio of Shilpa S. Lewis 27 端錫 SIMPLE 端錫 Strategic 端錫 Visionary 端錫 Adaptable 端錫 Empathetic 端錫 Big Picture Thinker 端錫 Conceptual Thinker 端錫 Creative 端錫 Detail Oriented 端錫 Idealistic 端錫 Inquisitive 端錫 Listening Skills 端錫 Technical Skills 端錫 Passionate
Thanks for taking time to review my portfolio! Monday, November 16, 15 Portfolio of Shilpa S. Lewis 28 If you like what you see, hire me! Im always open to hearing about new, cutting edge opportunities in User Experience especially as it relates to innovative technologies & social-media trends! v金 I strive to make complex designs SIMPLE! v金 You can also learn more about me or about most User Experience (UX) or Social Media trends by following me on Twitter at SimplyUX! v金 Or Email me @ shilpaslewis@gmail.com.

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Career portfolio shilpalewis_oct2015

  • 1. Career Portfolio Shilpa S. Lewis Monday, November 16, 15 1 User Experience Design & Research Agile/Scrum Dual Track Discovery usability Contextual-Inquiry ethnography rapidprototyping UX Paradigms & Concepts inductive progressive triad collaboration wireframing sketching QualitativeUXResearch UX Pin Axure Balsamiq QuantitativeResearch Remote Usability Ethnographic Design: Contextual Inquiry responsive adaptive Customer & User Needs scaling scoping
  • 2. About Me Monday, November 16, 15 Portfolio of Shilpa S. Lewis 2 I am a passionate User Experience Strategist, focused on optimizing the Customer Experience through User Research Insights & User Centered Design Processes. Adoption, Engagement, ROI (Return on Investment), & Envisioning the Customer Journey serves as strategic goals to ensure a common vision. These goals help frame the tactical methods applied during the Discovery Phase & validate the desired MVP (Minimal Viable Product) and business requirements. Seasoned working within a variety of business cultures, and industrial processes - including an Agile- Scrum Dual-Track (parallel discovery & development) model - I am often instrumental in facilitating collaboration between different stakeholders (Product Owner, Technical Lead, User Experience Lead, Customer Services, and the Customer), using techniques such as story-mapping, game- storming, and contextual-inquiry based affinity mapping, & rapid-prototyping. Customer Experience means factoring in the people, process, context, and the products. My approach in design and research is grounded in Lean-UX techniques balanced with classic Cooper- Design methods, which factors in fundaments of Interaction-Design & Ethnographic-style Contextual Inquiry. The ideal experience resonates a system that is holistically sound, with consistent language & design patterns & paradigms, which is seamless, and most importantly leaves you feeling smart & delightful. I validate user satisfaction and usability through a variety of methods, factoring in- scope, time, budget, design-phase, and strategic goals. My deliverables include research & market-trend usability feedback, story-maps, prototypes, framework-overviews, and customer journey maps, and user-personas.
  • 3. My Ambidextrous Mind Monday, November 16, 15 Portfolio of Shilpa S. Lewis 3
  • 4. My UX Journey Monday, November 16, 15 Portfolio of Shilpa S. Lewis 4 Below is a quick visual timeline of my education, where I have worked and the projects that I love talking about. 89 0598 02 Education Mobile & Document Imaging Enterprise & Web Applications Desktop 07 Enterprise & Web Applications Enterprise & Web Applications 09 11 KEY: Academics | Independent Contract or Consulting | Full-time Employee | Platform Type Shilpa Design Consulting UI Task Analysis Specification Interaction Design, Wireframe/Prototyping Quantitative Research: Usability Testing, Surveys.. Qualitative Research: Focus Groups, Personas, Storytelling Quantitative Remote Testing, Eye-Tracking. 13 Educational Technology Agile-Scrum Story-mappingContextual Inquiry Ethnographic Research 15 Health-Care Informatics
  • 5. My Ideal UX Process Monday, November 16, 15 Portfolio of Shilpa S. Lewis 5 understand explore scope prototype evaluate Contextual Inquiry (CI) Personas Empathy Map User Experience Map Journey Map Heuristic Evaluation Benchmarking Game-storming Collaborative Story Mapping Workshop Brainstorming Storyboard Sketchboard Qualitative Studies (CI, and Concept Usability) Feasibility Review MVP Elevator Pitch Strategic Goals Identification Flow Diagram User Stories Story Map Agile Scheduling Game-storming Collaborative Story Mapping Workshop Brainstorming Storyboard Sketchboard Mockups MVP Prototyping Paper-prototyping Qualitative UX Quantitative UX Controlled A/B Testing Heuristic Evaluation Iterative | Dual Track (Discovery in parallel with Development)
  • 6. Core UX Skills Monday, November 16, 15 Portfolio of Shilpa S. Lewis 6 q奄 User Experience Process, Project Management, & Team Building (Expert, 10+ years experience) q奄 Interaction & Concept Design, Information Architecture & Content Strategy task and flow-maps & requirements analysis, and wireframe specification design (Advanced, 15 years experience) q奄 Web & Desktop Application Design (Expert, 10+ years experience) q奄 Wireframe and Prototyping (Omnigraffle, Visio, Axure, & UXPin) paper, wireframes, hi-fidelity (Expert, 10+ years experience) q奄 Design Pattern Library Creation (Expert, 10+ years experience) q奄 Qualitative Field Research ethnographic & contextual inquiry, focus groups (Advanced, 15 years experience) q奄 Quantitative Research on-line survey design (Survey Gizmo & Qualtrics), data analysis, & on-line remote usability testing (Intermediate, 10+ years experience), q奄 Usability Evaluation heuristic analysis & cognitive walkthroughs (Advanced, 15 years experience) q奄 Usability Testing recruiting users, moderation, evaluation (Advanced, 15 years experience) with UI testing tools such as Morea, Loop11, Ethnio (Basic, 5+ years), Web-Ex, Adobe Connect (Intermediate) q奄 Persona Creation (Expert, 10+ years experience) q奄 MS Project (Advanced, 15 years experience) q奄 Adobe Creative Suite (Intermediate, 5+ years experience)
  • 7. Work Samples Monday, November 16, 15 Portfolio of Shilpa S. Lewis 7 Samples of my work tell a story of my journey as a UX Professional ≒ See *private* links below: UX Management:https://live.uxpin.com/af86e5e8959118dc52b094db9ba3b6d7eb4b183f UX Persona Samples:https://live.uxpin.com/db58d3f3d06562028d0f1c4fa4c09eb0b7a86eee#/pages/ 29777457 UX Journey Map Samples:https://live.uxpin.com/9674862ccda306003004156f7822299baa644e12 UX Competitieve Evaluation Sample:https://live.uxpin.com/d320f69607ca8bf5eee6cde251aaa7459b167959 Usability Testing Dashboard:https://live.uxpin.com/a673113294cfcb3b7db6a4fe5fab7a94a9e2d450 Sample Prototypes, Wireframes, and Framework Designs:https://live.uxpin.com/ 69b3f6552f898d671180bf381871289c26f2e22e ≒ See samples of digital road map, customer journey, framework architecture, horizontal design guidelines, wireframe specifications, usability script and report ≒ See samples of contextual inquiry and persona refinement ≒ See samples of re-design of site and feature wireframes & low-fi prototypes, and persona creations ≒ See consumer storytelling document ≒ See samples of competitive evaluation report, application framework, task flow logic diagrams, and wireframes ≒ See sample of heuristic evaluation Platform & Domain Expertise Areas: ≒ Health Care Informatics ≒ Educational Technology ≒ Consumer Web Applications ≒ E-commerce (B-to-B & B-to-C) Websites ≒ Desktop Applications ≒ Enterprise Applications ≒ Mobile Applications & Websites & others
  • 8. Additional Work Samples Monday, November 16, 15 Portfolio of Shilpa S. Lewis 8 Samples of my work tell a story of my journey as a UX Professional ≒ See samples of contextual inquiry and persona refinement Platform & Domain Expertise Areas: ≒ Health Care Informatics ≒ Educational Technology ≒ Consumer Web Applications ≒ E-commerce (B-to-B & B-to-C) Websites ≒ Desktop Applications ≒ Enterprise Applications ≒ Mobile Applications & Websites
  • 9. Microsoft Roles I played IUXD Monday, November 16, 15 Portfolio of Shilpa S. Lewis 9 PROJECT Desktop (Visual Studio) PLATFORM ≒ Desktop DELIVERABLES ≒ Personas ≒ Contextual Inquiry Reports ≒ Usability Study Reports ABOUT THE EFFORT ≒ Persona Refinement ≒ Feature Requirements Analysis Contextual Inquiry Like a needle in a hay-stack, Microsoft was seeking a rare set of skills that I happen to have. Those skills included my ability to analyze reams of technical orthogonal data collected using a variety of UX methods. The goal was to catalog and tag patterns as it relates to the products feature set, and refine our understanding of the core Visual Studio personas Mort, Einstein, and Elvis.
  • 10. Microsoft Roles I played IUXD Monday, November 16, 15 Portfolio of Shilpa S. Lewis 1 0 Persona Refinement During the analysis process of the orthogonal UX data it became evident that in-context field studies were needed to validate the lab based findings upon which the personas were originally based. I set out to validate user requirements by asking, Are these the real people behind the personas?. This led to a series of intensive contextual inquiry studies which both validated and at times challenged our assumptions about our personas. This led to the refinement of the existing personas. ≒ Related Article: http://www.codinghorror.com/blog/2007/11/mort-elvis-einstein-and-you.html
  • 11. HP Photosmart Roles I played IA | IXD | UXD Monday, November 16, 15 Portfolio of Shilpa S. Lewis 1 1 PROJECT Digital Photo Editing Application PLATFORM ≒ Desktop ≒ Web DELIVERABLES ≒ Application Framework ≒ Functional Design Specifications ≒ Wireframes ≒ Design Patterns Guidelines ≒ User Testing Plan & Script ABOUT THE EFFORT ≒ Evaluate Competitive Landscape ≒ Redefine Conceptual Paradigm ≒ Convince Stakeholders ≒ Collaborate Cross- functionally ≒ Validate & Test
  • 12. HP Photosmart Samples : Digital Roadmap, Experience Roadmap, Competitive Evaluation Monday, November 16, 15 Portfolio of Shilpa S. Lewis 12 Leading the UX Process From ideation to release leading this project entailed participating in the envision of the customer journey & taking part in the evolution of the digital roadmap leading to the successful release of a HP Photosmart. Customer Journey Digital Roadmap Competitive Evaluation & Positioning
  • 13. HP Photosmart Sample: Experience Framework Architecture, Specification Wireframes, Design Tool Kit Photo Editing Toolset: Modal Command Modal Command Options, for current function Save Save a Copy Title Bar Content Toolbar Q.A.T. Status Bar Global Activities Tray Horizontal Access Navigation Content Area Object Manipulation Toolset Photo Editing Toolset Settings Access Navigation Photo Tray Global Navigation Buttons Quick Access Toolbar View Controls Window Controls Step Toolbar Help Pane No Commit Buttons Standard Commit Buttons Inline-Modal Commit Buttons Content Divider Selection Shortcuts Auxiliary Navigation Monday, November 16, 15 Portfolio of Shilpa S. Lewis 13 Creation of Conceptual Specifications Throughout the UX Process I did hands on work in creating the experience framework architecture, functional specifications and wireframes, and design pattern library components. The result, improved communication and consistency in the design evolution.
  • 14. HP Photosmart Sample: Usability Test Script and Report Monday, November 16, 15 Portfolio of Shilpa S. Lewis 14 Usability Testing Iterative usability testing mapping to the development phases were conducted. Each test adhered to the Think Aloud Protocol. For each round of testing I would assist with identifying the targeted end user for recruiting, creating the test script, moderation assistance, data analysis, and generating a recommendations report. Method Lab Based Usability Studies Protocol ≒ Task Based Analysis ≒ Think Aloud Protocol ≒ Retrospective Thinking Process ≒ Identify Targeted Persona ≒ Recruit Participants ≒ Task Analysis ≒ Create Script ≒ Conduct Test ≒ Analyze Data ≒ Crete Recommendations Report ≒ Present Findings Platform ≒ Desktop Experience ≒ Kiosk Experience ≒ Web Based Shopping Experience
  • 15. Fair Isaac Roles I played IA | IXD | UXD Monday, November 16, 15 Portfolio of Shilpa S. Lewis 15 PROJECT Enterprise Financial Software PLATFORM ≒ Web DELIVERABLES ≒ Heuristic Evaluation ≒ Framework Architecture ≒ Design Pattern Wireframes ABOUT THE EFFORT ≒ Gap Analysis ≒ Architect Optimized Framework ≒ Create Design Patterns ≒ Evangilize & Educate through Workshops
  • 16. Dell Video Chat Roles I played IA | IXD | UXD Monday, November 16, 15 Portfolio of Shilpa S. Lewis 16 PROJECT Video Conferencing Application PLATFORM ≒ Desktop ≒ Web ≒ TV DELIVERABLES ≒ Competitive Evaluation ≒ Application Framework ≒ Functional Design Specifications ≒ Wireframes ≒ User Testing ≒ Personas ABOUT THE EFFORT ≒ Evaluate Competitive Landscape ≒ Redefine Conceptual Paradigm ≒ Assess User Needs
  • 17. Monday, November 16, 15 Portfolio of Shilpa S. Lewis 17 Early Field Research By evaluating key competitors across specific criterions we were better equipped to identify critical features and design an experience that is competitive and fulfilling. Dell Video Chat Sample: Competitive Evaluation
  • 18. Monday, November 16, 15 Portfolio of Shilpa S. Lewis 18 Creation of Conceptual Framework In the re-design process I conducted task flow analysis to create a streamlined workflow presented here in a framework and decision tree logic which then helped create the wireframes. Dell Video Chat Sample: Application Framework, Wireframes
  • 19. Sony Style Roles I played UXD Monday, November 16, 15 Portfolio of Shilpa S. Lewis 19 PROJECT E-retail and on-line shopping PLATFORM ≒ Web DELIVERABLES ≒ Heuristic Evaluation ≒ Persona Development ≒ Wireframes ABOUT THE EFFORT ≒ Improve e-retail experience
  • 20. Sony Style Roles I played UXD Monday, November 16, 15 Portfolio of Shilpa S. Lewis 20 Storytelling Sony enlisted my help as UX lead to supplement their efforts to improve their e-retail shopping workflow experience. The above is a snapshot of the range of targeted personas with their stories. The data to substantiate their use case scenarios was based on best practice gap analysis, market research data, and remote usability studies. In addition to this approach Sony worked with Bolt Peters to recruit participants and conduct remote testing. 則р https://www.internetretailer.com/2008/12/03/natural-testing-leads-to-new-web-site-features-for-sonysty
  • 21. Local.com Roles I played IA | IXD | UXD Monday, November 16, 15 Portfolio of Shilpa S. Lewis 21 PROJECT On-line Directory Service PLATFORM ≒ Web ≒ Mobile DELIVERABLES ≒ Task & Requirements Analysis ≒ Feature & Concept Design ≒ Wireframes ≒ Survey ≒ Personas ABOUT THE EFFORT ≒ Improve User Retention ≒ Redefine Conceptual Paradigm ≒ Optimize Navigation ≒ Assess Relevancy
  • 22. Local.com Sample: New Registration Monday, November 16, 15 Portfolio of Shilpa S. Lewis 22 Functionality Redesign The existing registration was difficult to discover and had several usability issues leading to poor user conversion to register. The new entry point (to the top right of the header) combined with a less barrier to entry and streamlined flow quickly improved user registration. Flow Diagrams Wireframes
  • 23. Local.com Sample: Persona Monday, November 16, 15 Portfolio of Shilpa S. Lewis 23 Personas of Local Directory Service Partner Sites Local.com was chartered to redesign local directory service sites for various partners Freedom, Internet Broadcasting, and SNG Internet. The goal of the personas was to articulate the needs of the partner types from Newspaper syndications to Sports sites through research on the demographics and browsing or internet skill level based on the visitors of those partner site types. The result of the persona efforts led to the successful redesign of new partner sites with improved user experience.
  • 24. Local.com Sample: Local Syndicated Sites Re-design Monday, November 16, 15 Portfolio of Shilpa S. Lewis 24 Re-design of Partner Local Syndicated Directory Service Sites Several hundred white labeled partner sites were re-designed with one consistent unifying experience with only subtle visual color palette differences to support specific partner persona types. The new experience included a new navigation paradigm for improved discoverability of business categories, improved layout for better readability and scanning of key elements including call to action access. Before After
  • 25. Local.com Sample: Retention Increase Monday, November 16, 15 Portfolio of Shilpa S. Lewis 25 Site Enhancement for Increased Retention The existing site was challenged with content relevancy issues as well as serious Information Architecture and Usability Issues. With limited budget, time and resources we had to be selective with our approach. Over the course of 6 months we methodically worked towards justifying a re-design. First by performing a detailed heuristic evaluation of the site, followed by thorough set user experience evaluations of the site using an on-line survey tool (Survey Gizmo). Next we created a set of permutations of new designs within the guidelines of existing business goals and factoring in SEO rules. The result was a site optimized for easier discoverability, readability and overall emotional appeal. Current SOE Page Proposed SEO Page
  • 26. Appendix: Heuris'cs Applied 削 Task Flow Support The content and design elements should support the task the user needs to complete on each page. 削 Flexibility and E鍖ciency of Use The system should account for a range of user skills and experience. 削 Recogni=on rather than recall The user should not have to memorize or recall how to use the system. 削 User Control and Freedom The user should be able to reverse an ac'on. 削 Consistency and Standards The user should not have to wonder whether di鍖erent words, situa'ons, or ac'ons mean the same thing. 削 Ease of Naviga=on The naviga'on bars should a鍖ord easy naviga'on. 削 Visual Feedback of System and Interac=on Status The system should keep the users informed about where they are and what is going on through appropriate feedback within reasonable 'me. 削 Categoriza=on and Grouping The content should be logically organized in easy to understand hierarchical order or grouped based on informa'on relevance and user task. 削 Labeling The labels should be understandable, short, and obvious. The labels should represent the purpose of the content. 削 Relevancy The content should be relevant to the tasks and steps the user needs to complete. 削 Predictability The system support recogni'on rather than recall. 削 Familiarity There should be a match between the system and the real world, task 鍖ow, and natural user behavior. The system should speak the uses language, with words, phrases and concepts familiar to the user, rather than system-足 oriented terms. Follow natural user behavior in terms of task 鍖ow, making informa'on appear in a natural and logical order. 削 Error preven=on and Ease of Recovery Error messages should be expressed in plain language (no code), precisely indicate the problem and iden'fy where that problem occurred, and both politely and construc'vely suggest a solu'on. 削 Help and Documenta=on The system should be designed so well that documenta'on is not necessary. However, where necessary provide user assistance through hover tool-足'ps, alerts, and hints. 削 Aesthe=cs and Minamalist Desgin The func'ons and informa'on presented to the user should be content speci鍖c and relevant to the current task hence minimizing users cogn've load and increasing task comple'on e鍖cency. Futhermore, the user should asethe'cally feel the same experince throughout the applica'on. This means that the eco-足system of applica'on is built on consistent user interface fraemwork, components, page types, placement of UI elements, brand messaging, and visual look & feel. Monday, November 16, 15 Portfolio of Shilpa S. Lewis 26
  • 27. Key Attributes & Skills Monday, November 16, 15 Portfolio of Shilpa S. Lewis 27 端錫 SIMPLE 端錫 Strategic 端錫 Visionary 端錫 Adaptable 端錫 Empathetic 端錫 Big Picture Thinker 端錫 Conceptual Thinker 端錫 Creative 端錫 Detail Oriented 端錫 Idealistic 端錫 Inquisitive 端錫 Listening Skills 端錫 Technical Skills 端錫 Passionate
  • 28. Thanks for taking time to review my portfolio! Monday, November 16, 15 Portfolio of Shilpa S. Lewis 28 If you like what you see, hire me! Im always open to hearing about new, cutting edge opportunities in User Experience especially as it relates to innovative technologies & social-media trends! v金 I strive to make complex designs SIMPLE! v金 You can also learn more about me or about most User Experience (UX) or Social Media trends by following me on Twitter at SimplyUX! v金 Or Email me @ shilpaslewis@gmail.com.