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Career SKILLS and Accomplishments SNAPSHOT

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Megan Smith
Megan Smith

The document outlines the career skills and accomplishments of an individual with experience in marketing, business development, and community outreach for healthcare facilities. Some of their responsibilities included rebuilding relationships with referral sources, collaborating on quality initiatives, promoting facility image, recruiting physicians, assessing patients for admission, executing special events, and growing census. They increased referrals at various hospitals by over 100% and 21% at one facility within the first quarter through relationship building, targeted marketing, and implementing strategic plans.

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Career SKILLS and Accomplishments SNAPSHOT: ***Rebuilding broken relationships with local hospital and partnering community referral sources to gain market share. Collaborating with hospital leadership to determine quality initiatives and opportunities Repositioning facility in area market by promoting positive image and awareness of high acuity care Staff education on customer service, community/client perceptions, and team interaction Training and education of Admissions Director Recruiting specialty Physicians to drive referrals and grow census Incorporation of various disciplines into marketing efforts to gain peer to peer connections, B2B confidence and heightened awareness of services with the end goal of growing referral sources Assessment of patients for admission regarding both clinical and financial approval Architect of special events including execution and follow up for results oriented interaction As a Hospital Nurse Liaison I Developed referral relationships in hospital settings. Increased referrals at UH Case Medical Center 112%. Credentialed key Physicians for reciprocation of referrals Sought out Specialty Physicians as Advisors and Consultants creating confidence in services/ outcomes Introduced peer to peer interaction ensuring seamless transitions in Nursing care and Therapies Focused on building relationships and referral sources at CCF/ Main Campus hospitals for referral/admission consistency Fostered relationships and instated protocols in vertical market to capture admissions to SNF, maximize benefits of continuum to residents and families, and proactively offer solutions to both families and referral sources Assessment of patients for admission to Skilled Nursing Facility In my position as Admission Director/Community Marketing I preformed Transitional Admissions and Marketing position filling the crossover period from Inpatient Hospital to Home Health/Hospice Care Settings 85% Business Development and community marketing Held accountability for Admission Dept. protocols, screening processes, patient & family contracting, internal and external event planning and execution, and public relations for a outpatient ancillary services Physician Liaison / Provider Relations Generated referrals by building relationships with physicians and their practices CEU Presenter Grant Writer - Submission and completion of grant requests from the Charitable Foundation, 91% success rate Press releases for the Cleveland office service area Created new process for implementation of QA Physician survey
Expanded service area into Summit and Portage County In the position as the Director of Marketing Grew , I singe handedly census 21% within first quarter, achieving bonus benchmarks Re-directed facility's market focus to "Person Centered Care" Targeted and grew hospital relationships as alternates to traditional main feed Cultivated Physician relationships; internal, community, and hospital attending Performed patient assessments, building Case Mgt relationships, Physician recruitment from St. Vincent Charity Orthopedic Surgery collaboration and family confidence Strategized and implemented plan for opening of CHF/COPD unit, maximizing RUG scores and hospital utilization Created/planned/executed special events internally and in the community. Provided educational in-service and CEU opportunities for community and health care professionals, working in conjunction with Nursing and Human Resources for and staff education scheduling Projected greater community awareness through participation in organizations and activities Completed marketing requirements for HUD approval - Equal Opportunity Housing Targets Extensive marketing for a CCRC Heightened concentration in local/trade print media Consolidated campus objective for continuity of care in the cycle of recovery (senior apartments, Assisted Living, Skilled Nursing Care) following analyses and creation of strategic plan Positioned Physicians from multiple hospital referral sources to increase and diversify referral base Provided CEU opportunities and events for health care professionals and staff Recruited, trained admission personnel, educated back-up teams Cleared patients for admission through assessment and financial verifications Grew ADC by 24 (Sept '06) 13.6 % of total census, Building payer mix by 2.47% Enjoyed two full quarters over budgeted census, Full House twice. Increased number of referrals from local hospitals previously referring to competitors. Broadened the number of Cleveland based hospitals referring to PQC facilities Assisting in Training / Introduction of Progressive Quality CARE DOMs Repaired and rebuilt relationships between PQC, credentialed physicians, and area professionals. Heightened awareness of Suburban Pavilion care and services to families, churches and community centers for "patient choice" based referrals. Targeted untapped areas for market penetration. Participated in professional and community organizations providing presence for PARMA CARE CENTER/THE AVENUE CARE CENTER Created/planned/executed special events in the building and in the community. Involved Staff and Residents in marketing events, seeking employee and family referrals.
Invited Area Doctors to follow patients at PCC/THE AVENUE, increasing referral reciprocation. Maintained census at or above budget. Assessed patients for acceptance of admission Successfully increased Medicare / Managed Care mix in a largely LTC setting. Expanded referral sources throughnetworking, cold calls, family relations, community involvement and professional interaction. Built awareness of market presence for the facility and its services through referral contacts and special interest groups. Maintained high visibility in the community. Coordinated and participated in community events, bridging two different metropolitan areas. Managed departmental budget challenges. Assisted families in admission policies and procedures, clarified financial obligations, initiated Medicaid application processes. Completed all appropriate Admission and Social Service documentation.

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Career SKILLS and Accomplishments SNAPSHOT

  • 1. Career SKILLS and Accomplishments SNAPSHOT: ***Rebuilding broken relationships with local hospital and partnering community referral sources to gain market share. Collaborating with hospital leadership to determine quality initiatives and opportunities Repositioning facility in area market by promoting positive image and awareness of high acuity care Staff education on customer service, community/client perceptions, and team interaction Training and education of Admissions Director Recruiting specialty Physicians to drive referrals and grow census Incorporation of various disciplines into marketing efforts to gain peer to peer connections, B2B confidence and heightened awareness of services with the end goal of growing referral sources Assessment of patients for admission regarding both clinical and financial approval Architect of special events including execution and follow up for results oriented interaction As a Hospital Nurse Liaison I Developed referral relationships in hospital settings. Increased referrals at UH Case Medical Center 112%. Credentialed key Physicians for reciprocation of referrals Sought out Specialty Physicians as Advisors and Consultants creating confidence in services/ outcomes Introduced peer to peer interaction ensuring seamless transitions in Nursing care and Therapies Focused on building relationships and referral sources at CCF/ Main Campus hospitals for referral/admission consistency Fostered relationships and instated protocols in vertical market to capture admissions to SNF, maximize benefits of continuum to residents and families, and proactively offer solutions to both families and referral sources Assessment of patients for admission to Skilled Nursing Facility In my position as Admission Director/Community Marketing I preformed Transitional Admissions and Marketing position filling the crossover period from Inpatient Hospital to Home Health/Hospice Care Settings 85% Business Development and community marketing Held accountability for Admission Dept. protocols, screening processes, patient & family contracting, internal and external event planning and execution, and public relations for a outpatient ancillary services Physician Liaison / Provider Relations Generated referrals by building relationships with physicians and their practices CEU Presenter Grant Writer - Submission and completion of grant requests from the Charitable Foundation, 91% success rate Press releases for the Cleveland office service area Created new process for implementation of QA Physician survey
  • 2. Expanded service area into Summit and Portage County In the position as the Director of Marketing Grew , I singe handedly census 21% within first quarter, achieving bonus benchmarks Re-directed facility's market focus to "Person Centered Care" Targeted and grew hospital relationships as alternates to traditional main feed Cultivated Physician relationships; internal, community, and hospital attending Performed patient assessments, building Case Mgt relationships, Physician recruitment from St. Vincent Charity Orthopedic Surgery collaboration and family confidence Strategized and implemented plan for opening of CHF/COPD unit, maximizing RUG scores and hospital utilization Created/planned/executed special events internally and in the community. Provided educational in-service and CEU opportunities for community and health care professionals, working in conjunction with Nursing and Human Resources for and staff education scheduling Projected greater community awareness through participation in organizations and activities Completed marketing requirements for HUD approval - Equal Opportunity Housing Targets Extensive marketing for a CCRC Heightened concentration in local/trade print media Consolidated campus objective for continuity of care in the cycle of recovery (senior apartments, Assisted Living, Skilled Nursing Care) following analyses and creation of strategic plan Positioned Physicians from multiple hospital referral sources to increase and diversify referral base Provided CEU opportunities and events for health care professionals and staff Recruited, trained admission personnel, educated back-up teams Cleared patients for admission through assessment and financial verifications Grew ADC by 24 (Sept '06) 13.6 % of total census, Building payer mix by 2.47% Enjoyed two full quarters over budgeted census, Full House twice. Increased number of referrals from local hospitals previously referring to competitors. Broadened the number of Cleveland based hospitals referring to PQC facilities Assisting in Training / Introduction of Progressive Quality CARE DOMs Repaired and rebuilt relationships between PQC, credentialed physicians, and area professionals. Heightened awareness of Suburban Pavilion care and services to families, churches and community centers for "patient choice" based referrals. Targeted untapped areas for market penetration. Participated in professional and community organizations providing presence for PARMA CARE CENTER/THE AVENUE CARE CENTER Created/planned/executed special events in the building and in the community. Involved Staff and Residents in marketing events, seeking employee and family referrals.
  • 3. Invited Area Doctors to follow patients at PCC/THE AVENUE, increasing referral reciprocation. Maintained census at or above budget. Assessed patients for acceptance of admission Successfully increased Medicare / Managed Care mix in a largely LTC setting. Expanded referral sources throughnetworking, cold calls, family relations, community involvement and professional interaction. Built awareness of market presence for the facility and its services through referral contacts and special interest groups. Maintained high visibility in the community. Coordinated and participated in community events, bridging two different metropolitan areas. Managed departmental budget challenges. Assisted families in admission policies and procedures, clarified financial obligations, initiated Medicaid application processes. Completed all appropriate Admission and Social Service documentation.