![12/18/2016 5
5
Introduction
UNC students are choosing houses and apartments over on-campus housing
On-campus student housing is unable to fill up rooms as student preferences shift
Problems for UNC arise when on-
campus options arent fully utilized.
This results in empty dorms and lost
university revenue. The associate
director of Carolina Housing has
recognized the issue of operating with
vacancies in dorms.
We are opening at a little
over 90% occupancy. Our
awareness [of a change in
student preferences] has
been heightened.
Problems for students arise when
they dont always receive their
preferred housing option. Students
have to sign leases around mid-
October in order to secure ideal
housing, prompting students to
commit early to leaving campus.
On-campus
dorms and
apartments
LUX
Houses
Shortbread
Lofts
Warehouse
Apartments
Chapel
Ridge
The Village
Apartments
And
many
more
Sources: Rick Bradley, Daily Tar Heel](https://image.slidesharecdn.com/f744e25b-22e3-42a8-8770-9fe21c68b138-161218024640/85/Carolina-Housing-ݺߣ-Doc-5-320.jpg)
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- 1. Carolina Housings Problem Students Are Moving Off-Campus at an Increasing Rate Jacqueline Brunson Rachel Grotheer JP Hussey Peter Murphy
- 2. 2 Table of Contents 01 Introduction 02 03 Analysis Conclusions ? Carolina Housings Problem ? Gathering Information ? Overview of Factors ? Cost ? Distance ? Advantage of Apartments ? Carolina Housing's Response ? Carolina Housing's Plan ? Conclusions ? Recommendations for Carolina Housing Pages 5-6 Pages 15-16Pages 3-13
- 3. 12/18/2016 3 3 Executive Summary Students are leaving university housing for off-campus alternatives at an alarming rate, creating lost revenue and undesirable vacancies Off-campus living has advantages in price, location and atmosphere. Carolina Housing is finding creative ways to attract students to stay on-campus. We recommend the following to improve their efforts: Parking Availability Two-Way Communication A Value Option Develop better forms of communication between students and Carolina Housing to better receive and convey information Provide more parking options so on-campus students can live a more mobile lifestyle and keep their car at college Create a cheaper housing option to appeal to more financially-conscious students and their families
- 5. 12/18/2016 5 5 Introduction UNC students are choosing houses and apartments over on-campus housing On-campus student housing is unable to fill up rooms as student preferences shift Problems for UNC arise when on- campus options arent fully utilized. This results in empty dorms and lost university revenue. The associate director of Carolina Housing has recognized the issue of operating with vacancies in dorms. We are opening at a little over 90% occupancy. Our awareness [of a change in student preferences] has been heightened. Problems for students arise when they dont always receive their preferred housing option. Students have to sign leases around mid- October in order to secure ideal housing, prompting students to commit early to leaving campus. On-campus dorms and apartments LUX Houses Shortbread Lofts Warehouse Apartments Chapel Ridge The Village Apartments And many more Sources: Rick Bradley, Daily Tar Heel
- 6. 12/18/2016 6 6 Introduction We researched reasons for the switch to off-campus housing We used primary research to understand student motivations and apartment strategies Surveys We conducted a survey targeted towards students. This simple questionnaire gave us insight on the reasoning for choices in the housing selection process, and received 130 responses. Questions included: ? What year are you? ? How many years did you live on campus? ? Rank these factors in how relevant they were in your housing selection process Interviews We discovered the main selling points for individual apartment complexes, through interviews with representatives at each table at the UNC Housing Fair. We interviewed Rick Bradley, Associate Director of DHRE, and Joseph Vinar, former Housing Advisory Board member, for insights on what UNC Housing has done to increase occupancy. Calculations We calculated and analyzed housing costs pertaining to single and double bedrooms, as well as the distance to key locations of various housing options. Surveys InterviewsCalculations
- 7. 02Analysis
- 8. 12/18/2016 8 Analysis 8 Students consider many factors when deciding to move off-campus Students ranked cost and distance as the two most important pieces of the puzzle Cost of Rent Cost of Utilities Number of Bathrooms Single Room Kitchen & Amenities Distance from Campus Parking Services Provided Student Survey Sources: Student Surveys Students in our survey ranked the following factors, from most to least important when searching for housing options. Cost and distance were the most significant factors, by a large margin. This provided insights that influenced our recommendations. #1 #2 #3 #4 #5 #6 #7 #8
- 9. 12/18/2016 9 Analysis 9 $0 $200 $400 $600 $800 $1,000 $1,200 Dorm Rams Lux Ware- House Short- Bread House Town- House Quantitative analysis reveals off-campus housings advantage in cost Cost is the most significant factor in students motivation to move off-campus For single rooms, on-campus housing options range from $943C$1002 per month, with off-campus ranging from $611C$1079 per month. This wider price range means that students can tailor their living situation to their budget and preferences by moving off-campus. Students often split a room to save money. On- campus, a double ranges from $805C$930, while off- campus options are as low as $335. Students are leaving campus because they can save more than 50% on a double room by doing so. For only $4 per month more than an on-campus double, a student can have their own single room in an off-campus house. Single Rooms Cost Less Off-campus Rent Per Month, Single Room Doubles Offer Even Greater Savings Rent Per Month, Double Room ? On-Campus ? Off-Campus $0 $200 $400 $600 $800 $1,000 Dorm Rams Lux Ware- House Short- Bread House Town- House ? On-Campus ? Off-Campus Sources: UNC Housing and Private Apartment Websites
- 10. 12/18/2016 10 Analysis 10 Proximity to Franklin Streets amenities makes off-campus housing attractive Off-campus housing is much closer to Franklin and only marginally farther from campus Students in our survey cited location as the second- most important factor when deciding where to live. On-campus dorms offer the shortest walks to classes, libraries, and dining halls. However, the walk to Franklin Street can take more than 20 minutes. Off-campus housing is slightly farther from campus, averaging a 16-minute walk to The Pit compared to 12 minutes on-campus. However, it is much closer to the restaurants, bars, and retail of Franklin Street. Because off-campus housing is much closer to Franklin Street and only marginally farther from campus, many students leave dorms sooner rather than later. Off-Campus Is Farther From The Pit Walking Time to To The Pit (minutes) Off-Campus Is Closer To Franklin Street Walking Time to Franklin Street (minutes) ? On-Campus ? Off-Campus ? On-Campus ? Off-Campus 0 5 10 15 20 25 Dorm Rams Vilage Lux Ware- House Short- Bread House Town- House 0 5 10 15 20 25 Dorm Rams Vilage Lux Ware- House Short- Bread House Town- House Sources: Google Maps
- 11. 12/18/2016 11 Analysis 11 Houses are the leading option for off-campus living, but apartments are on the rise Apartment complexes compete in various ways to draw in potential tenants Houses provide students with their own space and essentially full-blown independence. Theyre commonly the first choice for many students, but the tides are turning towards apartment complexes. Apartments provide the convenience of on-campus housing without sacrificing the independence of living off-campus. Shortbread and Lux appeal to students with their high- quality amenities including their gyms, coffee lounges, furniture and exclusive building events. All apartment complexes provide an option for parking as well as closer access to the nightlife available on Franklin Street and in Carrboro.0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20% Off-Campus House Shortbread Lofts Lux Greek Housing Warehouse Other 1 out of every 5 Carolina students lives in an apartment complex Sources: Student Surveys and Interviews with Apartment Managers Most Popular Off-Campus Destinations Percent of Students in Housing Option
- 12. 12/18/2016 12 Analysis 12 Carolina Housing has already done a lot to improve living on campus Housing has made changes during 2015 and 2016 to increase occupancy rates The Housing Advisory Board, formed by student Community Governors, has played an instrumental role in providing Carolina Housing with students opinions and feedback. Based on this advice, Carolina Housing began several initiatives in hopes of improving on-campus living and increasing retention. Renovated bathrooms and floors in Upper Quad and Lower Quad to compete with modernized apartments Converted 20% of Upper Quad and Spencer to single rooms to attract students who want more privacy Installed branding in first year communities to emphasize the Carolina Experience Established Pride Place as a Living Learning Community to support LGBTQ students Added Maker Carts as enhancements to allow students to explore cooking, sewing, robotics, web design, and 3D printing Sources: Rick Bradley and Joseph Vinar
- 13. 12/18/2016 13 Analysis 13 Carolina Housing will continue to improve on-campus living It will launch new projects in 2016 and 2017 to keep more students on campus Carolina Housing has taken on several exciting initiatives to provide better facilities and engage residents academically. Gourmet Kitchen In Mangum Maker Space In Carmichael Extra Lounges In Grimes Text Here Text Here To meet student desire for better kitchens and cooking facilities To provide a physical space that facilitates entrepreneurship and creativity To encourage formation of strong community among students Sources: Rick Bradley
- 14. 03Conclusions
- 15. Conclusion 15 Off-campus living has advantages in price, location, and atmosphere Carolinas initiatives to combat these challenges have not been communicated effectively Carolina Housing Struggles to Retain Students On-Campus As most of us have experienced, students at Carolina are required to live in on-campus housing for their first year (barring a few exceptions). However, seemingly no matter how hard Carolina Housing and RHA tries to keep students on- campus, students end up leaving after their freshman or sophomore year. According to Rick Bradley, the Associate Director of Carolina Housing, students are leaving campus housing at an increasing rate every year. Carolina Housing Faces Many Obstacles in Appealing to Students Off-campus houses and apartments hold an advantage in most things that students deem important. Living off-campus caters to the priorities of many students, as options are typically cheaper, provide more independence and are closer to the rest of Chapel Hill. Carolina Housing faces a lot of unique difficulties due to the nature of the department. They lack state and university funding and face stringent building standards. Yet in the face of this adversity, Carolina Housing has begun to introduce initiatives to combat students leaving campus housing. Carolina Housing Has Implemented Initiatives But Has Room to Grow Carolina Housing has begun the fight against off-campus housing by selling an experience and providing the students with what they want. They have started creating more single rooms and enhancing some of the amenities in some of the older dormitories. They have created a cohesive branding effort and have introduced brand new program initiatives to get students excited about on-campus living. However, the lack of communication to students about these initiatives remains an issue. Sources: Rick Bradley, Daily Tar Heel
- 16. Conclusion 16 On-campus housing can make strides to attract student interest Changes should be better communicated and accommodate factors of parking and cost Two-Way Communication Although Housing has done a lot to improve on-campus living, many students have never heard of initiatives that might convince them to stay on-campus. Residents could benefit from an increased social media presence by Carolina Housing to communicate changes and renovations to on-campus housing. Carolina Housing could also benefit from student feedback to more effectively tailor improvements to student preferences. Parking Availability Students heavily weigh the possibility of having a parking spot at a convenient location when considering various housing options. Carolina Housing could provide more student parking on campus. This will make cars far more accessible than the RR lot, which is not within walking distance. Students are more likely to stay on campus if they have the convenience of a car within walking distance. A Value Option Cost is a large deterrent to staying on campus for all four years, and Carolina housing should make an effort to combat this. UNC could cut costs by repurposing a portion of the residence halls to only include basic amenities. They could lower the cost of the value dorms by converting shared space into individual rooms, eliminating the budget for individual residence hall programming, and limiting spending on community enhancements.
- 17. 12/18/2016 17 17 Bradley, Rick. Carolina Housing. Personal interview. 26 Oct. 2016. "Floor Plans & Rates." Townhouse Apartments. N.p., n.d. Web. 25 Oct. 2016. "Google Maps." Google Maps. N.p., n.d. Web. 25 Oct. 2016. Hussey, JP. "BUSI 401 Student Housing Survey." SurveyMonkey Inc. SurveyMonkey Inc., 19 Oct. 2016. Web. 19 Oct. 2016. <https://www.surveymonkey.com/r/NLH957Q>. Kolstad, Erin. "More Students Turn to Off-campus Housing." The Daily Tar Heel. N.p., 28 Aug. 2015. Web. 21 Nov. 2016. <http://www.dailytarheel.com/article/2015/08/more-students-turn-to-off-campus-housing>. Kryzskoski, Brian. Chapel Ridge Apartments. Personal interview. 26 Oct. 2016. "Our Floor Plans." Luxury 2, 3 & 4 Bedroom Student Apartments in Chapel Hill, NC. N.p., n.d. Web. 25 Oct. 2016. "Our Floor Plans." The Warehouse. N.p., n.d. Web. 25 Oct. 2016. "Our Floor Plans." Lux at Central Park. N.p., n.d. Web. 25 Oct. 2016. Peterson, Billy. Shortbread Lofts. Personal interview. 26 Oct. 2016. "Rates | UNC Chapel Hill Housing and Residential Education." UNC Chapel Hill Housing and Residential Education. N.p., n.d. Web. 25 Oct. 2016. Vinar, Joseph. Housing Advisory Board. Personal interview. 26 Oct. 2016. Williams, Anna. "University Closed Stacy and Everett Due to Low Housing Enrollment." The Daily Tar Heel. N.p., 16 Aug. 2015. Web. 21 Nov. 2016. <http://www.dailytarheel.com/article/2015/08/university-closed-stacy-and-everett-due-to-low- housing-enrollment>. Works Cited