ݺߣ

ݺߣShare a Scribd company logo
Evolution and Use of
        Social Networks in
                                   Chile
Fromahobbytoameansofcommunication,work
                                   andsurvival
First Forms of Social Networks that hit
                Chile
 Duringthelate90’s,early2000….
The Fotolog Phenomenon

Fotologwascreatedin2002.

By2007,34%ofitsusersworldwidewere
 from Chile

Today,thereareover7.570.000chilean
 fotologaccounts OneThird
                                Source:http://serdigital.cl
…is here to stay
Foundedin2004

GlobalAudience:526.000.000

70%ofUsersareoutsidetheUSA

In February 2008, Facebook launched a Spanish
Version

Today, there are over 7.2M chilean facebook
accounts,43%ofthecountry’spopulation
                              Source:http://checkfacebook.com
…andMicroblogging

Foundedin2006

FirstChileanjoinedinOctober2006

SpanishversionlaunchedinNovember2009

1 ofevery5 TwitterusersisLatinamerican

Today:Approximately900.000Chileanaccounts,
equivalentto0.5%
                                Source:@jennadawn,@kemeny_x
Thecuriouscaseof
EmpireAvenuewasfoundedinSeptember2009

FirstBetalaunchedinFebruary2010

ReceivedinvitationfromCanadiancousinearly
June2010.

ByJuly1sttherewerethousandsof newaccounts
fromChile,andIwasamongthetop3highest
stocks

Today, OneThirdofthememberscomefromChile
                                         Source:Dups,CEOEmpireAve
…andtheEarthquake




#RIPAlejandraJonas
…andtheEarthquake
AftertheEarthquake,therewasa500%growthinChileanTwitter
users
Over4,7milliontweetsbetweenFeb27thandMarch3rd
Twitterbecameasourceofinformationtohelpfindmissingpeople




                                             Source:@jennadawn,Yahoo!
                                                              R       h
…andtheEarthquake

Twitter helpedconfirmtruthsanddismissfalseinformation…




          Source:“Twitter,canwetrustwhatweRT?” Yahoo!ResearchSantiago,Chile
…andtheEarthquake


“Twitterworksasacollaborativefilter,
questioningreportsthatturnouttobe
fakeandconfirmingthosethatare
true”


       Source:“Twitter,canwetrustwhatweRT?” Yahoo!ResearchSantiago,Chile
Googleactivatedapersonfindertoolforpeopleto
exchangeinformation
Conclusions…
SocialNetworksareatrustworthysourceof
 information
SocialNetworksareoneofthebestwaysto
 createviralMarketingcampaignsandbuzz
SocialNetworksprovideinformationona
 timelymanner,sometimesbeforeother
 sources
SocialNetworkscansavelives
THANKYOU!

CarolinaMillan
OnlineMarketingConsultant
contacto@carolinamillan.com
http://www.carolinamillan.com
http://twitter.com/carolinamillan

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