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, myself
                         wess
                    roe dr
      r truste   j.c d t
   ae
  e ’t b                       ca
                                 rp
                                   en
                                      t   er



D i
         n iend, m
      c a fr
                     iche
                         lle



         u   r
      Yo
Ohh
O!
     !A m
       Am
  I Im aagazn
      mus gazi ine
       ustt
           bbes e foorm
            e s fr m
               ppec
                ecia ee??
                    ia!l! ! !
                     l
First thought.




Second thought.
j.crew, where you at?
                    You know an awful lot about
                    me. So why not make your
                    database work for me?

                    •Design a mobile app that
                    uses your data to help me in
                    a measurable way.
                    •Make the resulting
                    confidence social through
                    instant sharing.
Not actually me.
  Not actually me.




You dressed me, I feel great. Now immortalize the confidence with an Instagram gallery.
             If I tweet a picture, retweet it and celebrate the positivity.
Improving Custom Social Engagement: J.Crew
Be the right kind of friend.

Start being social rather than doing social.


Doing social is posting yet another gallery
   from fashion week.


Being social is letting me tell you about
   the J.Crew sweater that I’ve had for 5
   years, and what it is that makes it so
   great.
Complete the cardigan circle of life

More Related Content

Improving Custom Social Engagement: J.Crew

  • 1. , myself wess roe dr r truste j.c d t ae e ’t b ca rp en t er D i n iend, m c a fr iche lle u r Yo
  • 2. Ohh O! !A m Am I Im aagazn mus gazi ine ustt bbes e foorm e s fr m ppec ecia ee?? ia!l! ! ! l
  • 4. j.crew, where you at? You know an awful lot about me. So why not make your database work for me? •Design a mobile app that uses your data to help me in a measurable way. •Make the resulting confidence social through instant sharing.
  • 5. Not actually me. Not actually me. You dressed me, I feel great. Now immortalize the confidence with an Instagram gallery. If I tweet a picture, retweet it and celebrate the positivity.
  • 7. Be the right kind of friend. Start being social rather than doing social. Doing social is posting yet another gallery from fashion week. Being social is letting me tell you about the J.Crew sweater that I’ve had for 5 years, and what it is that makes it so great.
  • 8. Complete the cardigan circle of life