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Improving Custom Social Engagement: J.Crew
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4. j.crew, where you at?
You know an awful lot about
me. So why not make your
database work for me?
•Design a mobile app that
uses your data to help me in
a measurable way.
•Make the resulting
confidence social through
instant sharing.
5. Not actually me.
Not actually me.
You dressed me, I feel great. Now immortalize the confidence with an Instagram gallery.
If I tweet a picture, retweet it and celebrate the positivity.
7. Be the right kind of friend.
Start being social rather than doing social.
Doing social is posting yet another gallery
from fashion week.
Being social is letting me tell you about
the J.Crew sweater that I’ve had for 5
years, and what it is that makes it so
great.