BBDO is a global advertising agency network headquartered in New York with over 15,000 employees across 289 offices worldwide. They created the "Unexpected Test Drive" campaign for Mercedes Smart cars, which offered stranded drivers in Moscow test drives of Smart cars when their vehicles were towed, resulting in over 70% of drivers becoming believers in the city-friendly vehicles. The goal was to demonstrate the benefits of smaller vehicles for navigating busy cities like Moscow.
The documentary is about the filmmaker's grandfather, Freddie, who was the British Motocross Champion in 1966. It will include interviews with Freddie about how he got into motorbike racing as a young boy thanks to his father, his career highlights like winning the British championship, and how he still rides motorbikes today. Archive footage and photos will provide historical context about Freddie's racing career.
BBDO is a global advertising agency network headquartered in New York with over 15,000 employees across 289 offices worldwide. They created the "Unexpected Test Drive" campaign for Mercedes Smart cars, which offered stranded drivers in Moscow test drives of Smart cars when their vehicles were towed, resulting in over 70% of drivers becoming believers in the city-friendly vehicles. The goal was to demonstrate the benefits of smaller vehicles for navigating busy cities like Moscow.
The documentary is about the filmmaker's grandfather, Freddie, who was the British Motocross Champion in 1966. It will include interviews with Freddie about how he got into motorbike racing as a young boy thanks to his father, his career highlights like winning the British championship, and how he still rides motorbikes today. Archive footage and photos will provide historical context about Freddie's racing career.