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Casa do notebook presentation2012

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Paulo Castanho
Paulo Castanho

Well known brand leader in its market segment searches for a business partner to develop its huge potential for expansion. Casa do Notebook has been the leading brand in notebooks in Brazil for over 24 years and has consolidated itself as a national reference for sales and technical support. It has potential to significantly grow its network of franchise and licensed stores across Brazil, as well as launch its own brand of notebook products and accessories for additional revenue streams. The company is seeking an investor partner to help realize this expansion.

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Well know brand leader in its market segment searches for a business partner to delevelop its huge potential for expansion
A brief history of how a brand that was constructed 24 years ago, remains as the first reference in notebooks recall in the country. ORIGIN: “ALPHAVILLE INFORMÁTICA” Graduated by IBM Brazil (first analysts / programmers class of 1966), Paulo Castanho founded in 1988 the “Alphaville Informática”. During the period of restrictive market reserve in Brazil, the company sold around 3000 computers in the first boom of the sector, in its two stores: Faria Lima Avenue and Alphaville (SP). The foundation has already been laid out to build the brand recognition in the sector. TRANSFORMATION
A bold concept for 1992 : Specialization in Notebooks In line with the worldwide technology trends, by 1992 the company’s restructuring had turned its focus to portable computers and a new trademark was registered at INPI: “CASA DO NOTEBOOK” (Notebook House). Pretty bold for the time when just 10% of population knew the meaning of the term and even, the existence of notebook computers. This pioneering spirit was rewarded quickly. The emerging market of international travelers responded positively, becoming the two stores a center of meeting point Customer Service Center, situated in one of and information exchange. the best areas in São Paulo on Faria Lima Avenue, right across Iguatemi Shopping Mall Evolution 1992 - 2011
Technical Assistance Service: one step ahead of the competition • Between 1993 - 1994 to improve services provided to customers, the company set up in its facilities a pioneer laboratory, with the aim of training specialized technicians in all possible brands. An important step toward an unique image of expertise. • Vanguard – as the company was dealing with people whose ideas and behavior served as a model to others, naturally started being showed through an emerging phenomenon known as “Internet”. • Since then until the present day, anywhere throughout the country, to mention sales or technical assistance for notebook, the first reference is “Casa do Notebook”. An authentic and spontaneous marketing case. Recognized by major manufacturers and specialized press, our technical support service receives equipments of all brands coming from all parts of the country.
“Casa do Notebook”: well known brand across the country Until de end of 90’s, Casa do Notebook consolidated itself at a national level, as synonymous and reference not only in sales, but also in providing technical assistance for the sector. Even without significant investments in divulgation, the brand became known from north to south of Brazil and also the most wanted on Google’s specific search engine with over 2000 visitors per day (www.casadonotebook.com.br) Casa do Notebook is always be mentioned to the agenda of specialized media, as testified by dozen articles published in the most expressive means of communication. Max Gheringer on the left with Rogério Rodrigues our technical consultant Notebook user and client for over two decades, the respected consultant Max Gheringer, was a pioneer when spontaneously recommended Casa do Notebook to the media.
Accessible stores: The concept of future licensing During the entire decade of 2000s, Casa do Notebook dedicated itself to prepare the ground for a future project of Licensing and Franchising. A specific plan was carefully designed due its intrisic characteristics: sales and specialized technical assistance. During this period, the company opened five pilot stores totally prepared to face the future , based on a format suitable for small and medium sized investor. Small stores, affordable to any kind of investor. Note on the picture along side the image of technician's bench, present in each store. Extraordinary efficiency using an available space of 40m2 to generate earnings with sales and technical support.
Training of Technicians: double profit Establishing a Model School was the next step toward “Licensing Project” Currently, besides training its own technicians, the company created a Courses Department focused on the training of skilled workers - A profitable market. During this period, Casa do Notebook has formed more than 600 technicians who are working directly with licensees, franchisees or independently. All skilled technicians graduated at Model School are able to perform corrective and preventive maintenance in any type of notebook existing in the market. Model School: Berrini Avenue, São Paulo
Minimum potential growth : 160 stores over the country At the beginning of this year, Casa do Notebook numbered five owns stores and 40 units across the country between franchisees and licensees. Company handles an average of 30 inquiries every day through the website and also two letters of intent to open stores nationwide. In a study conducted by Cláudia Bittencourt Office, expert in this subject, licensing and franchising consultants estimated a minimum potential growth in the short run of 300 stores, according to our business model. Manaus, Campinas, Macapá, São José dos Campos, Porto Alegre, Bauru, Alphaville...40 licensed and franchised stores from North to South of Brazil
OUR MAJOR POTENTIAL : OWN BRAND PRODUCTS ( reason why the company searches a partner-investor) • Imported power supply : main product sold at net stores every day with significant numbers. Direct import from Chinese market, in volume, would mean a 500% in profitability. 2) Launch of own brand to sell notebook inputs and components in blister pack to offer at net stores, magazines and hypermarkets. 3) Launch of expansion project : restoration and amplification of own stores with national reach of 200 franchisees in 5 years. A wide range of products that can be sold under a reference brand. 4) Media investment for the divulgation of brand's products For example, sales portential for power supply is 1000 per day. Importing directly, could allow a margin up to 500%.
Final considerations and figures of the sector When the company was inaugurated, there weren’t more than 2000 portable computers in Brazil. For the first time in 2010, Notebooks sales in Brazil have surpassed Desktop sales. Only in 2011 were sold 8 million units of portable computers. Over 24 years of pioneering specialization in this market segment, this family company has been consolidating its name at a national level as well as a perfect franchise model for the new entrepreneur. In a short span the company has gained credibility and also an excellent corporative image due to its proximity to end users. The import and launch of specialized products in the market (hard drives, cables, carrying cases, accessories for laptops, etc) under the Brand “Casa do Notebook” represents unlimited sales of inputs and upgrade at net stores, magazines or hypermarkets. For this excellent business we are now looking a partner-investor with capital and market vision to build a win-win relationship.

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Casa do notebook presentation2012

  • 1. Well know brand leader in its market segment searches for a business partner to delevelop its huge potential for expansion
  • 2. A brief history of how a brand that was constructed 24 years ago, remains as the first reference in notebooks recall in the country. ORIGIN: “ALPHAVILLE INFORMÁTICA” Graduated by IBM Brazil (first analysts / programmers class of 1966), Paulo Castanho founded in 1988 the “Alphaville Informática”. During the period of restrictive market reserve in Brazil, the company sold around 3000 computers in the first boom of the sector, in its two stores: Faria Lima Avenue and Alphaville (SP). The foundation has already been laid out to build the brand recognition in the sector. TRANSFORMATION
  • 3. A bold concept for 1992 : Specialization in Notebooks In line with the worldwide technology trends, by 1992 the company’s restructuring had turned its focus to portable computers and a new trademark was registered at INPI: “CASA DO NOTEBOOK” (Notebook House). Pretty bold for the time when just 10% of population knew the meaning of the term and even, the existence of notebook computers. This pioneering spirit was rewarded quickly. The emerging market of international travelers responded positively, becoming the two stores a center of meeting point Customer Service Center, situated in one of and information exchange. the best areas in São Paulo on Faria Lima Avenue, right across Iguatemi Shopping Mall Evolution 1992 - 2011
  • 4. Technical Assistance Service: one step ahead of the competition • Between 1993 - 1994 to improve services provided to customers, the company set up in its facilities a pioneer laboratory, with the aim of training specialized technicians in all possible brands. An important step toward an unique image of expertise. • Vanguard – as the company was dealing with people whose ideas and behavior served as a model to others, naturally started being showed through an emerging phenomenon known as “Internet”. • Since then until the present day, anywhere throughout the country, to mention sales or technical assistance for notebook, the first reference is “Casa do Notebook”. An authentic and spontaneous marketing case. Recognized by major manufacturers and specialized press, our technical support service receives equipments of all brands coming from all parts of the country.
  • 5. “Casa do Notebook”: well known brand across the country Until de end of 90’s, Casa do Notebook consolidated itself at a national level, as synonymous and reference not only in sales, but also in providing technical assistance for the sector. Even without significant investments in divulgation, the brand became known from north to south of Brazil and also the most wanted on Google’s specific search engine with over 2000 visitors per day (www.casadonotebook.com.br) Casa do Notebook is always be mentioned to the agenda of specialized media, as testified by dozen articles published in the most expressive means of communication. Max Gheringer on the left with Rogério Rodrigues our technical consultant Notebook user and client for over two decades, the respected consultant Max Gheringer, was a pioneer when spontaneously recommended Casa do Notebook to the media.
  • 6. Accessible stores: The concept of future licensing During the entire decade of 2000s, Casa do Notebook dedicated itself to prepare the ground for a future project of Licensing and Franchising. A specific plan was carefully designed due its intrisic characteristics: sales and specialized technical assistance. During this period, the company opened five pilot stores totally prepared to face the future , based on a format suitable for small and medium sized investor. Small stores, affordable to any kind of investor. Note on the picture along side the image of technician's bench, present in each store. Extraordinary efficiency using an available space of 40m2 to generate earnings with sales and technical support.
  • 7. Training of Technicians: double profit Establishing a Model School was the next step toward “Licensing Project” Currently, besides training its own technicians, the company created a Courses Department focused on the training of skilled workers - A profitable market. During this period, Casa do Notebook has formed more than 600 technicians who are working directly with licensees, franchisees or independently. All skilled technicians graduated at Model School are able to perform corrective and preventive maintenance in any type of notebook existing in the market. Model School: Berrini Avenue, São Paulo
  • 8. Minimum potential growth : 160 stores over the country At the beginning of this year, Casa do Notebook numbered five owns stores and 40 units across the country between franchisees and licensees. Company handles an average of 30 inquiries every day through the website and also two letters of intent to open stores nationwide. In a study conducted by Cláudia Bittencourt Office, expert in this subject, licensing and franchising consultants estimated a minimum potential growth in the short run of 300 stores, according to our business model. Manaus, Campinas, Macapá, São José dos Campos, Porto Alegre, Bauru, Alphaville...40 licensed and franchised stores from North to South of Brazil
  • 9. OUR MAJOR POTENTIAL : OWN BRAND PRODUCTS ( reason why the company searches a partner-investor) • Imported power supply : main product sold at net stores every day with significant numbers. Direct import from Chinese market, in volume, would mean a 500% in profitability. 2) Launch of own brand to sell notebook inputs and components in blister pack to offer at net stores, magazines and hypermarkets. 3) Launch of expansion project : restoration and amplification of own stores with national reach of 200 franchisees in 5 years. A wide range of products that can be sold under a reference brand. 4) Media investment for the divulgation of brand's products For example, sales portential for power supply is 1000 per day. Importing directly, could allow a margin up to 500%.
  • 10. Final considerations and figures of the sector When the company was inaugurated, there weren’t more than 2000 portable computers in Brazil. For the first time in 2010, Notebooks sales in Brazil have surpassed Desktop sales. Only in 2011 were sold 8 million units of portable computers. Over 24 years of pioneering specialization in this market segment, this family company has been consolidating its name at a national level as well as a perfect franchise model for the new entrepreneur. In a short span the company has gained credibility and also an excellent corporative image due to its proximity to end users. The import and launch of specialized products in the market (hard drives, cables, carrying cases, accessories for laptops, etc) under the Brand “Casa do Notebook” represents unlimited sales of inputs and upgrade at net stores, magazines or hypermarkets. For this excellent business we are now looking a partner-investor with capital and market vision to build a win-win relationship.

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