際際滷

際際滷Share a Scribd company logo

Case #1. E.A.S.Y. Social Media Strategy.

Download as PPTX, PDF
Crystal-Marie Sealy
Crystal-Marie Sealy

It is my great pleasure to introduce you to Carol Schulte (CarolSchulte.com), the amazing woman in this story and the coach who first got me out of my head and into action. This is an outline of her social media journey over the past year. I hope it inspires you. This may be found in video format at https://www.youtube.com/user/successiory

1 of 23
Download to read offline
E.A.S.Y. Social Media Strategy Carol Schulte, A Success Story Crystal-Marie Sealy, MBA President & Founder of Successiory Social Media Strategy Consultant 息 2015 www.successiory.ca 1
Expect to Learn Carol Schulte Pre-Strategy E.A.S.Y. Social Media Strategy Carols KPI & Execution Carol Schulte Today Next Steps, You? 息 2015 www.successiory.ca 2 Hope youre viewing this with Audio!
CAROL SCHULTE PRE-STRATEGY Behind Carol Schulte, CarolSchulte.com, in Feb 2014. 息 2015 www.successiory.ca 3
Carol Schulte Pre-Strategy Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness, that most frightens us. Your playing small does not serve the world --- by Marianne Williamson 息 2015 www.successiory.ca 4 My 2014 Carol Schulte purported that: I just HAD to help others by helping her do more on Social Media!
Carol Schulte Pre-Strategy Offering Speaker, Trainer and Coach Founder, Emspire.ca & HappyFriday.ca Speaking & Networking, less Social Media Heart & Community Very compelling Coach People follow her Everywhere Asked for her on Social Media Why Rebrand? Changing to CarolSchulte.com Unified, more positive Voice Connect with Community Online 息 2015 www.successiory.ca 5
E.A.S.Y. SOCIAL MEDIA STRATEGY E.A.S.Y. Strategy. Effective, Actionable, Simple, Yours. 息 2015 www.successiory.ca 6
E.A.S.Y. Social Media Strategy Discovery Call. What Carol Really Wants. Can Social Media Deliver? Week 1. Questionnaire. Carol Maps Self & Business Social Media. Session 1. Strategy. Carols Community, Schedule, Morale. Simple. Weeks 2-5. Action. Effective? Actionable? Simple? Authentically Carol? Session 2. Refine or Delegate. Carol Refined. More Feasible. Schedule & Personality 息 2015 www.successiory.ca 7 PROCESS. The Signature Strategy Engagement Process
E.A.S.Y. Social Media Strategy Social Media Strategy Goals Audience Tactics Content Strategy Core Message Content Calendar Sources 息 2015 www.successiory.ca 8 PROCESS. The Signature Strategy Basics
E.A.S.Y. Social Media Strategy To develop CarolSchulte.coms presence By getting Organic leads, referrals, advocates Using Authentic tactics, exceptional content For Coaching and Speaking engagements Leverage Existing Trust, Online 息 2015 www.successiory.ca 9 CAROLS OVERARCHING SOCIAL MEDIA STRATEGY
E.A.S.Y. Social Media Strategy Rebrand & Keep Following Increase Advocates & Referrals Quality Leads, Carols Ideal Clients 息 2015 www.successiory.ca 10 GOALS. Carol had Several Goals. The Top 3.
E.A.S.Y. Social Media Strategy Tips for taking Action 1 Clients Sharable Formats 2 Advocates How to Work with Carol 3 Prospects 息 2015 www.successiory.ca 11 AUDIENCE & MESSAGE. Women Who Want to Live BIG. Carol Speaks to her IDEAL CLIENT (Client Avatar)
E.A.S.Y. Social Media Strategy Client Needs Inform (60%) Recall Questions Your Passion Inspire (20%) Look Inward Your Expertise Promote (20%) Message Tie-in 息 2015 www.successiory.ca 12 AUTOMATION. Benefits of Automated Scheduling. AUTOMATE. Step Back. Take the Time to see the Clients Perspective.
CAROLS KPI & EXECUTION How do you know its working? Carol was Clear. 息 2015 www.successiory.ca 13
Carols KPI & Execution Brand Have existing followers stayed with me? Schedule Can I be out & about and still grow my presence? Morale I don't want to see results and keep it exciting. Leads & Conversion Do I get more relevant website traffic? Ideal Clients? Advocates Who are my best advocates, who shares, comments? Referrals Can I get more shares, comments? 息 2015 www.successiory.ca 14 At Successiory, KPI includes Carol Schulte, the Person.
Carols KPI & Execution 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Brand (New) Schedule Morale Leads Advocates Referrals Comparison. KPI Before, During & 3 Months After E.A.S.Y. Strategy Pre-Strategy Test Period 3-Mo Post Strategy 息 2015 www.successiory.ca 15 Without Giving Away Her TACTICS. CAROL Really Executed. In the Real World. % Strategy Stickiness.
CAROL SCHULTE TODAY Social Media Success, in the Real World. 息 2015 www.successiory.ca 16
Carol Schulte Today 息 2015 www.successiory.ca 17 CAROL SCHULTES FACEBOOK PROFILE (GROUPS PRIVATE) Known for Speaking. (Organic) Traction on Posts. What Clients Post to Her. facebook.com/carol.schulte.37
Carol Schulte Today 息 2015 www.successiory.ca 18 CAROL SCHULTE ON TWITTER TODAY @CAROLSCHULTE_ Mentions from Coaching Org. Mentions from Fellow Coach.
Carol Schulte Today SOCIAL MEDIA CHANNEL MARCH 2014 MARCH 2015 TWITTER ~100 Followers ~430 Followers FACEBOOK PROFILE Little Activity Gets 41 Likes & 44 Shares FACEBOOK PAGE No Followers (New Page) ~560 with Limited Use FACEBOOK GROUP (SECRET) No Groups Owned 20-80% Engagement 10+ Members 息 2015 www.successiory.ca 19 LESS ABOUT QUANTITY. MORE ABOUT QUALITY. STILL, SOME #S CAROL SCHULTE On Instagram, YouTube, LinkedIn, Google+
Carol Schulte Today Offering Speaker, Trainer and Coach Founder, CarolSchulte.com Access via Events & Social Media Heart & Community Very compelling Coach Online Too People at Events Follow Online now Multi-Channel Social Media Community Rebranding Success Changing to CarolSchulte.com Unified, more positive Voice Community moved with Her. New Leads. 息 2015 www.successiory.ca 20
Carol Schulte Today Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness, that most frightens us. Your playing small does not serve the world --- by Marianne Williamson 息 2015 www.successiory.ca 21 My 2015 Carol Schulte continues to say: ARE YOU LIVING BIG? IF NOT, CAROL SCHULTE IS A GREAT START.
QUESTIONS FOR SUCCESSIORY? What would you like to know? 息 2015 www.successiory.ca 22
Questions for Successiory? crystal-marie@successiory.ca E-News: eepurl.com/Xoa_D Twitter: @Successiory LinkedIn: linkedin.com/company/Successiory Connect with Successiory 息 2015 www.successiory.ca 23

More Related Content

Case #1. E.A.S.Y. Social Media Strategy.

  • 1. E.A.S.Y. Social Media Strategy Carol Schulte, A Success Story Crystal-Marie Sealy, MBA President & Founder of Successiory Social Media Strategy Consultant 息 2015 www.successiory.ca 1
  • 2. Expect to Learn Carol Schulte Pre-Strategy E.A.S.Y. Social Media Strategy Carols KPI & Execution Carol Schulte Today Next Steps, You? 息 2015 www.successiory.ca 2 Hope youre viewing this with Audio!
  • 3. CAROL SCHULTE PRE-STRATEGY Behind Carol Schulte, CarolSchulte.com, in Feb 2014. 息 2015 www.successiory.ca 3
  • 4. Carol Schulte Pre-Strategy Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness, that most frightens us. Your playing small does not serve the world --- by Marianne Williamson 息 2015 www.successiory.ca 4 My 2014 Carol Schulte purported that: I just HAD to help others by helping her do more on Social Media!
  • 5. Carol Schulte Pre-Strategy Offering Speaker, Trainer and Coach Founder, Emspire.ca & HappyFriday.ca Speaking & Networking, less Social Media Heart & Community Very compelling Coach People follow her Everywhere Asked for her on Social Media Why Rebrand? Changing to CarolSchulte.com Unified, more positive Voice Connect with Community Online 息 2015 www.successiory.ca 5
  • 6. E.A.S.Y. SOCIAL MEDIA STRATEGY E.A.S.Y. Strategy. Effective, Actionable, Simple, Yours. 息 2015 www.successiory.ca 6
  • 7. E.A.S.Y. Social Media Strategy Discovery Call. What Carol Really Wants. Can Social Media Deliver? Week 1. Questionnaire. Carol Maps Self & Business Social Media. Session 1. Strategy. Carols Community, Schedule, Morale. Simple. Weeks 2-5. Action. Effective? Actionable? Simple? Authentically Carol? Session 2. Refine or Delegate. Carol Refined. More Feasible. Schedule & Personality 息 2015 www.successiory.ca 7 PROCESS. The Signature Strategy Engagement Process
  • 8. E.A.S.Y. Social Media Strategy Social Media Strategy Goals Audience Tactics Content Strategy Core Message Content Calendar Sources 息 2015 www.successiory.ca 8 PROCESS. The Signature Strategy Basics
  • 9. E.A.S.Y. Social Media Strategy To develop CarolSchulte.coms presence By getting Organic leads, referrals, advocates Using Authentic tactics, exceptional content For Coaching and Speaking engagements Leverage Existing Trust, Online 息 2015 www.successiory.ca 9 CAROLS OVERARCHING SOCIAL MEDIA STRATEGY
  • 10. E.A.S.Y. Social Media Strategy Rebrand & Keep Following Increase Advocates & Referrals Quality Leads, Carols Ideal Clients 息 2015 www.successiory.ca 10 GOALS. Carol had Several Goals. The Top 3.
  • 11. E.A.S.Y. Social Media Strategy Tips for taking Action 1 Clients Sharable Formats 2 Advocates How to Work with Carol 3 Prospects 息 2015 www.successiory.ca 11 AUDIENCE & MESSAGE. Women Who Want to Live BIG. Carol Speaks to her IDEAL CLIENT (Client Avatar)
  • 12. E.A.S.Y. Social Media Strategy Client Needs Inform (60%) Recall Questions Your Passion Inspire (20%) Look Inward Your Expertise Promote (20%) Message Tie-in 息 2015 www.successiory.ca 12 AUTOMATION. Benefits of Automated Scheduling. AUTOMATE. Step Back. Take the Time to see the Clients Perspective.
  • 13. CAROLS KPI & EXECUTION How do you know its working? Carol was Clear. 息 2015 www.successiory.ca 13
  • 14. Carols KPI & Execution Brand Have existing followers stayed with me? Schedule Can I be out & about and still grow my presence? Morale I don't want to see results and keep it exciting. Leads & Conversion Do I get more relevant website traffic? Ideal Clients? Advocates Who are my best advocates, who shares, comments? Referrals Can I get more shares, comments? 息 2015 www.successiory.ca 14 At Successiory, KPI includes Carol Schulte, the Person.
  • 15. Carols KPI & Execution 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Brand (New) Schedule Morale Leads Advocates Referrals Comparison. KPI Before, During & 3 Months After E.A.S.Y. Strategy Pre-Strategy Test Period 3-Mo Post Strategy 息 2015 www.successiory.ca 15 Without Giving Away Her TACTICS. CAROL Really Executed. In the Real World. % Strategy Stickiness.
  • 16. CAROL SCHULTE TODAY Social Media Success, in the Real World. 息 2015 www.successiory.ca 16
  • 17. Carol Schulte Today 息 2015 www.successiory.ca 17 CAROL SCHULTES FACEBOOK PROFILE (GROUPS PRIVATE) Known for Speaking. (Organic) Traction on Posts. What Clients Post to Her. facebook.com/carol.schulte.37
  • 18. Carol Schulte Today 息 2015 www.successiory.ca 18 CAROL SCHULTE ON TWITTER TODAY @CAROLSCHULTE_ Mentions from Coaching Org. Mentions from Fellow Coach.
  • 19. Carol Schulte Today SOCIAL MEDIA CHANNEL MARCH 2014 MARCH 2015 TWITTER ~100 Followers ~430 Followers FACEBOOK PROFILE Little Activity Gets 41 Likes & 44 Shares FACEBOOK PAGE No Followers (New Page) ~560 with Limited Use FACEBOOK GROUP (SECRET) No Groups Owned 20-80% Engagement 10+ Members 息 2015 www.successiory.ca 19 LESS ABOUT QUANTITY. MORE ABOUT QUALITY. STILL, SOME #S CAROL SCHULTE On Instagram, YouTube, LinkedIn, Google+
  • 20. Carol Schulte Today Offering Speaker, Trainer and Coach Founder, CarolSchulte.com Access via Events & Social Media Heart & Community Very compelling Coach Online Too People at Events Follow Online now Multi-Channel Social Media Community Rebranding Success Changing to CarolSchulte.com Unified, more positive Voice Community moved with Her. New Leads. 息 2015 www.successiory.ca 20
  • 21. Carol Schulte Today Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness, that most frightens us. Your playing small does not serve the world --- by Marianne Williamson 息 2015 www.successiory.ca 21 My 2015 Carol Schulte continues to say: ARE YOU LIVING BIG? IF NOT, CAROL SCHULTE IS A GREAT START.
  • 22. QUESTIONS FOR SUCCESSIORY? What would you like to know? 息 2015 www.successiory.ca 22
  • 23. Questions for Successiory? crystal-marie@successiory.ca E-News: eepurl.com/Xoa_D Twitter: @Successiory LinkedIn: linkedin.com/company/Successiory Connect with Successiory 息 2015 www.successiory.ca 23