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Case kaufmann ENG

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RMA Comunicacao
RMA Comunicacao

The document outlines a communications plan for a first-tier construction company to position itself as a reference in architecture and design. It involves launching a new brand called Spazio K, highlighting major projects and partnerships, and establishing relationships with the press. This will be done through brainstorming with architects, preparing a campaign for the press, and tailored actions for opinion makers with the goals of generating 60 articles, leads for clients, and positive visibility over three months.

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 First-tier construction company  50 years of market experience  Active in the segments of real estate, reforms, architecture and design  Position the group as a reference in the segment of architecture and design with the launch of the Spazio K brand  Highlight the main projects and strategic partnerships  Establish relationship with the Press
 Brainstorming with team of architects to define an innovative approach to take the projects to the market  Preparation of campaign and teasers for the Press  Tailor-made actions for opinion makers In three months  60 articles  Generation of leads for client  Positive visibility
Case kaufmann ENG

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Case kaufmann ENG

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  • 2.  First-tier construction company  50 years of market experience  Active in the segments of real estate, reforms, architecture and design  Position the group as a reference in the segment of architecture and design with the launch of the Spazio K brand  Highlight the main projects and strategic partnerships  Establish relationship with the Press
  • 3. Brainstorming with team of architects to define an innovative approach to take the projects to the market  Preparation of campaign and teasers for the Press  Tailor-made actions for opinion makers In three months  60 articles  Generation of leads for client  Positive visibility