HVCH hospital needs to be more competitive in the market. It lacks funding for equipment and infrastructure due to lack of government and private donations. It also lacks healthcare professionals due to its rural setting. The demographics of its customers are changing and chronic diseases are increasing. To address this, the group will analyze the market, community, and hospital. They will meet with managers to understand the situation and conduct surveys and brainstorming sessions with community leaders. They will also assess funding opportunities from the government and potential partnerships. Questions will focus on leadership changes, financial statements, revenue sources, the "Save Our Hospital" program, accountability controls, patient and staff statistics, target customers, and the competitive environment.
