The company has a 75% market share in business mobility solutions in Brazil, over 220 large clients, and operations in 20 countries. Their media relations strategies over 8 years resulted in 67% of articles in business media covering the company and establishing it as a hallmark of business mobility in the region.
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Case spring ENG
2. Reference in business mobility solutions in Latin America
75% market share in Brazil
Over 220 large clients
Operations in 20 countries
Project presented at Comunique-se Cases 2008
Launch and build the brand in the market using only Media Relations strategies
and tools
3. Strategic communication planning focused on the company’s business
needs, on an annual basis
Program of continuous success cases
Relationship actions with opinion makers
Customized agendas for all actions
Minimum use of press releases
In eight years
67% of articles in business media
Company has become a hallmark of business
(corporate) mobility