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CASE STUDY 1:

MOVIEWORLD (JUNE 13)

-INCREASED MONTHLY NET REVENUE BY 4%
-INCREASED TICKET SALES BY 4%
-INCREASED CONCESSION SALES BY 4%
-~50% NEW PATRONS
-~50% EXISTING PATRONS VISITING MORE OFTEN
CASE STUDY 2:

SHADY BROOK (JUNE 13)

-INCREASED MONTHLY NET REVENUE BY 3%
-INCREASED TICKET SALES BY 4%
-INCREASED CONCESSION SALES BY 3%
-~75% NEW PATRONS
-~75% EXISTING PATRONS VISITING MORE OFTEN
CASE STUDY 3:

CONCESSIONS (AUG 13)

DID YOU PURCHASE ANY ADDITIONAL CONCESSION
ITEMS FROM THE THEATER OUTSIDE OF DEALFLICKS
DURING YOUR VISIT?*

25.4% -YES, MULTIPLE ADDITIONAL ITEMS
25.4% -YES, ONE ADDITIONAL ITEM
50.8% -YES, AT LEAST ONE ADDITIONAL ITEM
*118 RESPONDENTS

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Case studies

  • 1. CASE STUDY 1: MOVIEWORLD (JUNE 13) -INCREASED MONTHLY NET REVENUE BY 4% -INCREASED TICKET SALES BY 4% -INCREASED CONCESSION SALES BY 4% -~50% NEW PATRONS -~50% EXISTING PATRONS VISITING MORE OFTEN
  • 2. CASE STUDY 2: SHADY BROOK (JUNE 13) -INCREASED MONTHLY NET REVENUE BY 3% -INCREASED TICKET SALES BY 4% -INCREASED CONCESSION SALES BY 3% -~75% NEW PATRONS -~75% EXISTING PATRONS VISITING MORE OFTEN
  • 3. CASE STUDY 3: CONCESSIONS (AUG 13) DID YOU PURCHASE ANY ADDITIONAL CONCESSION ITEMS FROM THE THEATER OUTSIDE OF DEALFLICKS DURING YOUR VISIT?* 25.4% -YES, MULTIPLE ADDITIONAL ITEMS 25.4% -YES, ONE ADDITIONAL ITEM 50.8% -YES, AT LEAST ONE ADDITIONAL ITEM *118 RESPONDENTS