際際滷

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NOCALLINGCARDSALLOWED
Callbackprovideslow-costwayaroundtelecommunicationslegislation
THECHALLENGE
SalimChammasknewthatanaffordablelongdistanceoptionwasdesperatelyneededinhisnativeLebanon.SalimChammasknewthatanaffordablelongdistanceoptionwasdesperatelyneededinhisnativeLebanon.Perminute
chargestotheU.S.rangedfrom$0.35to$0.80throughafixedlandline,andcellularrateswereevenhigher.International
callingcardswouldprovidepeoplewithmorechoices;butduetogovernmentregulations,callingcardsremainillegalin
Lebanon.Salimknewtherehadtobeawaytobringlowercostlongdistancesafelytohiscountry,andhecalledIPsmarxto
seewhatcouldbedone.
IPsmarxdevelopedaVoIPCallbacksystemforSalim,onethathecouldsetupanywhereintheworldwithouthavingto
leavehishome,thatwouldhandleoutgoinglongdistancecallsaslow-rateincomingVoIPcalls.Tomakeacall,hiscustom-
ersinLebanondialintohissystemwithaU.S.accessnumberthroughtheirregularphoneline.Thesystemringsbut
doesntanswerthecall,sothereisnochargetothecustomer.ThesystemreadsthecustomerscallerIDandthencalls
thembackattheirlocation;whentheyanswer,theysimplyentertheirPINandthedestinationnumbertheywanttocall
andthesystemconnectsthemoverIandthesystemconnectsthemoverIP.Thecallisrecordedasanincomingratherthananoutgoingcall,andcostsa
fractionofthePSTNslongdistancefee.
HisserverandDIDproviderwereplacedinaU.S.co-location,ensuringthathissystemwasbackedbyasafe,reliableand
uptodatetelecommunicationsinfrastructureandthathislineswerealwaysstableandofhighquality.UsingLeast-Cost
Routing,hewasabletousemultiplecarriersandtakeadvantageofcompetitiveratesandhighlineavailability.Healso
hastheoptiontoexpandintootherareaswheneverhewantseitherbythesameset-uporbyinstallinggatewaysindesti-
nationlocationsandterminatinghisowntraffic.
IPsmarxcreatedseveralfeaturesforSalim.Hiscustomerscanlogontohiswebsiteandregistertheirhomenumber,sothe
systemwillrecognizeandauthenticatetheiraccountautomaticallynoPINneeded.Amultiplesessionmodulemeansthat
customersdonthavetodisconnectfromthesystemtomakeanothercall;ratherthanhangingupattheendofacallthey
simplypresspoundandenteranotherdestinationnumber.Alock-outpolicyblockscallersaftertenincorrectPINentries,
preventingsystemhacks.IPsmarxisalsodevelopingamulti-lingualIVRthatwillanalyzetheincomingnumberand
callbackusingpromptsintheappropriatelanguage.
THESOLUTION
IhadnoideathatIcouldsetupasystemanywhereintheworldanduse
facilitiesandequipmentthatisntavailableinmylocation.Ihavea
businessIcangrow,andequipmentandserviceIcantrust.Idontever
havetoworryaboutitbreakingdownorgoingoffline.Iamsohappytobe
providingreliableandaffordableservicetopeople,andIhaveIPsmarxto
thankforthat.
SalimChammas/Beirut,Lebanon

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