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Case Study: How to Overcome Regulatory Challenges to Offer VoIP

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IPsmarx Technology
IPsmarx Technology

The IPsmarx Callback Solution provides low-cost solution to overcome regulatory challenges in VoIP Restricted regions.

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NOCALLINGCARDSALLOWED Callbackprovideslow-costwayaroundtelecommunicationslegislation THECHALLENGE SalimChammasknewthatanaffordablelongdistanceoptionwasdesperatelyneededinhisnativeLebanon.SalimChammasknewthatanaffordablelongdistanceoptionwasdesperatelyneededinhisnativeLebanon.Perminute chargestotheU.S.rangedfrom$0.35to$0.80throughafixedlandline,andcellularrateswereevenhigher.International callingcardswouldprovidepeoplewithmorechoices;butduetogovernmentregulations,callingcardsremainillegalin Lebanon.Salimknewtherehadtobeawaytobringlowercostlongdistancesafelytohiscountry,andhecalledIPsmarxto seewhatcouldbedone. IPsmarxdevelopedaVoIPCallbacksystemforSalim,onethathecouldsetupanywhereintheworldwithouthavingto leavehishome,thatwouldhandleoutgoinglongdistancecallsaslow-rateincomingVoIPcalls.Tomakeacall,hiscustom- ersinLebanondialintohissystemwithaU.S.accessnumberthroughtheirregularphoneline.Thesystemringsbut doesn’tanswerthecall,sothereisnochargetothecustomer.Thesystemreadsthecustomer’scallerIDandthencalls thembackattheirlocation;whentheyanswer,theysimplyentertheirPINandthedestinationnumbertheywanttocall andthesystemconnectsthemoverIandthesystemconnectsthemoverIP.Thecallisrecordedasanincomingratherthananoutgoingcall,andcostsa fractionofthePSTN’slongdistancefee. HisserverandDIDproviderwereplacedinaU.S.co-location,ensuringthathissystemwasbackedbyasafe,reliableand uptodatetelecommunicationsinfrastructureandthathislineswerealwaysstableandofhighquality.UsingLeast-Cost Routing,hewasabletousemultiplecarriersandtakeadvantageofcompetitiveratesandhighlineavailability.Healso hastheoptiontoexpandintootherareaswheneverhewantseitherbythesameset-uporbyinstallinggatewaysindesti- nationlocationsandterminatinghisowntraffic. IPsmarxcreatedseveralfeaturesforSalim.Hiscustomerscanlogontohiswebsiteandregistertheirhomenumber,sothe systemwillrecognizeandauthenticatetheiraccountautomatically–noPINneeded.Amultiplesessionmodulemeansthat customersdon’thavetodisconnectfromthesystemtomakeanothercall;ratherthanhangingupattheendofacallthey simplypress‘pound’andenteranotherdestinationnumber.Alock-outpolicyblockscallersaftertenincorrectPINentries, preventingsystemhacks.IPsmarxisalsodevelopingamulti-lingualIVRthatwillanalyzetheincomingnumberand callbackusingpromptsintheappropriatelanguage. THESOLUTION “IhadnoideathatIcouldsetupasystemanywhereintheworldanduse facilitiesandequipmentthatisn’tavailableinmylocation.Ihavea businessIcangrow,andequipmentandserviceIcantrust.Idon’tever havetoworryaboutitbreakingdownorgoingoffline.Iamsohappytobe providingreliableandaffordableservicetopeople,andIhaveIPsmarxto thankforthat.” SalimChammas/Beirut,Lebanon

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Case Study: How to Overcome Regulatory Challenges to Offer VoIP