Baird & Warner initially deployed Gmail, Calendar, and Chat. They currently have a small team reviewing the firms existing intranet and determining how they can migrate it to Google Sites and Docs in the future. For now, Steward says we are already seeing a host of benefits just from migrating our messaging system.
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Case Study Baird Warner
1. Case stUdy
Baird & Warner adopts GooGle apps,
HeadqUarters
CUrinG employee HeadaCHes
Chicago, Illinois
Company BaCKGroUnd
indUstry Family owned and operated since 1855, Baird & Warner is the oldest residential
Real Estate real estate brokerage in the nation, with 26 branch offices servicing more than
300 communities throughout northeastern Illinois. Baird & Warner provides a full
range of services for consumers including residential sales, financial services, title
leGaCy systems services and home services.
Kerio Mail
(Exchange substitute) BUsiness CHallenGes
Having been in business for more than 150 years, Baird & Warner is no stranger to
change. The company has adapted to all sorts of new technologies during its long
nUmBer of Users and storied history, from computers to the internet to mobile phones. The firms
1,800 adoption of mobile technology helped create an efficient business model built on
the concept of the mobile realtor. These realtors need the ability to do work from
anywhere, at any time.
serviCes rendered The firm had been using a Microsoft Exchange alternative called Kerio, which
Data Migration uses the Outlook client and provides a Webmail product, for its messaging. Mark
Custom Training Steward, IT Director at Baird & Warner, began to see an increasing number of per-
formance issues on both the front and back ends of Kerio. In addition, maintaining
Mobile Integration the infrastructure was becoming increasingly costly.
oBjeCtives
Baird & Warner needed a messaging solution that could grow with the firm for the
long-term, and would work well for all employees. Another consideration, being
a real estate brokerage, was the economy. The firm needed to be cautious with
its IT expenditures, and did not want to take a risk on such an integral part of its
communications.
For a company with a vast network of employees working remotely, mobile access
was an important consideration. Baird & Warner was using IMAP for mobile email,
but IMAP isnt truly real-time, which is critical in the real estate brokerage busi-
ness. The ability for mobile agents to have real-time push email and access to their
entire inbox from their mobile device was important.
Many Baird & Warner employees had reported their #1 IT problem as having to
manage a small inbox, since each employee had only 100 MB of space. The last
thing that Baird & Warner wanted was for employees to spend time managing their
inboxes when they could be doing real work, so the issue of storage was taken
into consideration as well.
resUlts
Baird & Warner initially deployed Gmail, Calendar, and Chat. They currently have
a small team reviewing the firms existing intranet and determining how they can
migrate it to Google Sites and Docs in the future. For now, Steward says we are
already seeing a host of benefits just from migrating our messaging system.
2. Cloud Sherpas did all of the setup and configuration of Google Apps, and trained
Baird & Warner on how to migrate their old mail, contacts, and calendar data. Af-
ter they learned the processes, the Baird & Warner team migrated the rest of the
companys data. Cloud Sherpas also provided train-the-trainer services and webi-
nar training for remote offices. According to Steward, [training] was critical for us
because some users had never used web-based email, so transitioning them to a
We are already seeing a host
new way of working took extra time but was critical for our success. Cloud Sher-
of benefits just from migrating
pas also provided specializing training for Outlook, teaching users how to perform
our messaging system. Whats
Outlook tasks in Gmail.
equally important, however, is
that our employees like using Employees were very happy with the Google Apps transition as well. While the firm
Google Apps as a whole has experienced faster performance and infrastructure cost savings,
Mark Steward says that whats equally important, however, is that our employees
Mark Steward, Baird & Warner
like using Google Apps. The Google Apps solution solved the inbox storage prob-
lem, and gave employees access to push Gmail on their mobile devices, both of
which were high priority requests.
Cloud Sherpas successfully assisted Baird & Warner in making the transition to
Google Apps, providing critical training and guidance in additional to flawless mi-
gration services.
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