Case study every company is a publisher-nowak
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This document discusses how every company is now a publisher that must create engaging content. It emphasizes that success comes from high-quality, relevant content delivered across experiences. It outlines a 10-step process for companies to become digital media companies, including establishing an editorial vision with a clear voice and unique contributors, and scaling content across channels while ensuring quality over quantity.
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Case study every company is a publisher-nowak
- 2. @jeffnowak Chief Content Of鍖cer/Founder Rocket Man Digital
- 3. My Beat. Director of Content General Mills
- 4. WARNING This is not a commercial
- 5. Its not Brand Journalism. Its about brands made better with... 5 油
- 6. Engaging Content 6 油
- 7. Its not about celebrity chefs. Its about CONTENT from 7 油
- 8. Divas 8 油
- 9. Its not about luck. Its about CONTENT thats 9 油
- 10. Magic (data-driven) 10 油
- 11. Its not about pitch men. Its about CONTENT from 11 油
- 12. Heroes People Love 12 油
- 13. Its a story, That starts like this
- 14. Once upon a time, in a Golden Valley 14 油
- 15. more than 50 years ago 1959 15 油
- 16. Radio 油 TV 油 16 油
- 17. 17 油
- 18. 2011 11th Ed. 85 videos 400 online recipes 18 油
- 19. 19 油
- 20. 20 油
- 21. 21 油
- 22. 22 油
- 23. 23 油
- 24. 24 油
- 25. 25 油
- 26. King 26 油
- 27. Magic Digital 27 油 Editorial Vision Pyramid ≒Video Content ≒Equity Renewal Strategy ≒Brand Content ≒Curated Content ≒CMS ≒Content Distribution New Capabilities ≒Analytics ≒Blogger Relations ≒Social and Mobile ≒Distribution Scale ≒ Content Library Foundational ≒Content Capabilities Capabilities ≒Partners & Relationships
- 28. 28 油 Capabilities Scale Vision & Strategy Content Marketing WAVE
- 29. 29 油
- 30. 30 油
- 31. 31 油
- 32. 32 油
- 33. 33 油
- 34. 34 油 STEPS TO A DIGITAL MEDIA COMPANY
- 36. 36 油 We will win with relevant, high- quality content and the experiences ! through which that content is delivered.
- 37. 37 油 We will win with relevant, high- quality content and the experiences through which that content is delivered.
- 38. 38 油
- 39. Editorial VISION
- 40. 油 Bolder content with a clear purpose of attracting and engaging audiences to experience our brands 40 油
- 41. Talk-足 worthy 油 Clear 油 油 Unique 油 POV 油 Voices 油 Ideas 油 Editorial VISION 41 油
- 42. 42 油
- 43. 43 油
- 44. 44 油
- 45. 45 油
- 46. 46 油
- 47. 47 油
- 48. 48 油
- 49. Unique VOICE
- 50. 50 油
- 51. Di鍖erenHated 油PlaIorm 油Voices 油 51
- 52. 52 油
- 53. 53 油
- 54. Contributors
- 55. 55 油 Expert
- 56. 56 油 Blogger New 油
- 57. Member
- 58. Measure
- 59. MEASURE 油
- 61. Execution
- 62. Beyond The Recipe landing page articles dude food video infographics
- 63. Production & Editorial Calendars 63 油
- 65. DAILY CONTENT TEST January2011 - 5 articles/week - 5 Blogger network - 3 month test 65 油
- 66. DAILY CONTENT GAME CHANGER AUGUST 2011 - Drives most content - 25 Blogger contributors - 600 published pieces 66 油
- 68. 68 油 #BETTY911 油 Holiday Social Showdown Winner
- 69. 69 油
- 70. LEGAL Compliance
- 71. 71 油
- 72. 72 油
- 74. HOLIDAY COOKIE HEADQUARTERS" 24 days of Inspiration 74
- 76. Where Do Corporate Publishers Need Your Help?
- 77. 1) Strategy 2) Voice 3) Execution 4) Process 5)Measurement
- 78. 10-STEPS TO A MEDIA COMPANY 1) Content Vision 6) Execute 2) Editorial Vision 7) Test, Learn, Scale 3) Voice 8) Think Multi-channel 4) Contributors 9) Reliance on 5) Measure Compliance 10) Quality vs. Quantity
- 79. Corp. Publishing: Kick-A$$ Content Awards
- 80. THANK 油YOU! 油