Case Study - Rubicon Project
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Rubicon Project, a technology company specializing in online advertising, utilizes Experian's international business reports to minimize risk and expand into new markets. With access to comprehensive and up-to-date information, Rubicon has been able to grant credit to previously limited international customers, enhancing their market reach. The partnership has been crucial for navigating the challenges of online ad trading in various high-risk territories.
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Experian Women in Business Credit StudyExperian
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In 2018, 1,821 new woman-owned small businesses were started daily, according to an Experian credit study analyzing 3 years of data from 2.8 million woman-owned businesses. The study found that women business owners have about half the commercial trades and carry approximately $15,000 less in commercial balances compared to male counterparts, while their consumer credit balances are 23.4% higher. Furthermore, male business owners represent 78% of active credit shoppers, indicating that women are not actively seeking credit.Measuring the Business Impact of Hurricane Harvey
Measuring the Business Impact of Hurricane HarveyExperian
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The document details the business impact of Hurricane Harvey in Texas, showing that approximately 29.27% of the state's 4.8 million businesses were affected, with significant financial losses totaling over $10 billion. Industries most impacted include business services (43%) and retail (16%), while the majority of affected businesses fall within the 9-14 year age range. Additionally, the breakdown of impacted businesses by employee size indicates that smaller firms, particularly those with 1-4 employees, were the most affected.The Face of Small Business Infographic
The Face of Small Business InfographicExperian
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The document presents an analysis of small business owners' credit performance compared to consumers, based on data from Experian's credit database. It highlights key differences in demographics, such as average income, credit scores, homeownership, and debt management, revealing that business owners generally outperform consumers in credit management. The data underscores the importance of ethnic background in understanding credit behavior, using a sample reflective of identifiable ethnic groups.8 Easy Steps to Report Data to Experian
8 Easy Steps to Report Data to ExperianExperian
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Experian provides steps for businesses to become data reporters of consumer and business credit information:
1. Contact an Experian data specialist to discuss secure file transmission methods and get help with a test file.
2. Review data verification samples and reports, then approve the packet.
3. Choose a Metro 2 reporting strategy and format to build files directly, use vendor software, or partner with a processor.
4. Register for e-OSCAR if reporting consumer data and start monthly reporting to Experian.The State of Minority Owned Small Business
The State of Minority Owned Small BusinessExperian
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According to a study by Experian of minority-owned small businesses:
- Nearly 21% of all small businesses in the US are minority-owned.
- Over 45% of minority-owned small businesses are located in just three states: California, Texas, and Florida.
- The average credit score for minority-owned small businesses was 707, slightly lower than the average consumer credit score of 749.Ad
Case Study - Rubicon Project
- 1. Developed Experians International Developed Profiles helps Rubicon Project to safely expand into untapped markets. Client Headquartered in Los Angeles, Calif., Rubicon Project is a technology company that automates the buying and selling of online advertising. Rubicon Project is the leading independent advertising technology company for the comScore 500. REVV, Rubicon Projects real time trading platform, reaches a global audience of 200 million U.S. and 646 million global unique visitors monthly, the largest reach on the Internet (as measured by comScore). REVV helps publishers including 1/3 of the comScore 100 make more money by automating and optimizing monetization of their digital media advertising inventory through a real time auction to digital ad buyers. Hundreds of buyer channels representing more than 70,000 end advertisers access and bid on Rubicon Projects publishers inventory, forming one of the largest scale transaction marketplaces in any industry. Rubicon Project works with publishers and customers such as ABC, Monster, Careerbuilder, Time Inc., The Tribune Company, Virgin Media, News International, The Times of India and Electronic Arts. Challenge/Objective Rubicon Project is focused on rapidly expanding into new territories while providing world-class service and minimizing risk. In some geographic regions, online ad trading is a new concept that is generating considerable excitement, but this poses the challenge of being able to adequately navigate risk in these uncharted waters. Most recently, Rubicon Project has been challenged with monitoring customers located in high-risk countries, including some of the countries affected by recent economic challenges in the Eurozone and Latin America. Experian simply has updated information on many of the customers of concern. Other credit reporting agencies tend to have outdated information, says Lorraine Moses, Director, Credit & Collections for Rubicon Project, who manages global credit operations, including credit granting, collections and risk management. Resolution Rubicon Project has been purchasing international business reports from Experian for more than two years. The company selected Experian because Experian tends to have more Case study: Rubicon Project International Developed Profiles helps uncover new growthopportunities. With Experians Business Information Services, we have access to comprehensive information that helps us uncover new growth opportunities. Lorraine Moses, Director, Credit & Collections, Rubicon Project
- 2. information available on a wide range of international companies. In todays business environment, our company is striving to discover innovative ways to position us in front of the competition, says Moses. With Experians Business Information Services, we have access to comprehensive information that helps us uncover new growth opportunities. Results Before Rubicon Project began using Experian, the company was hesitant to grant credit internationally due to limitations of its previous sources. Experians reports have been particularly helpful based on the strength of the financial statement data in the United Kingdom. In riskier markets, Experian速 has information on businesses for which the previous provider had either limited or no available information. We have been able to grant credit to a large number of international customers that would have been declined credit in the past because we were unable to determine creditworthiness due to limited information, says Moses. Experian 475 Anton Blvd. Costa Mesa, CA 92626 T: 1 877 565 8153 www.experian.com/b2b 息 2013 Experian Information Solutions, Inc. All rights reserved Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners. 03/13