Case study swapnil shinde
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Swapnil Shinde, a designer, invited 50 models to the launch of his party collection at Aza in an attempt to break a record for the most models at a collection launch. His goal was to create buzz around his brand by using models as his muse. Swapnil was successful in his PR strategy and set a new record, receiving praise from the fashion industry and media for inviting 50 models to showcase his designs with elegance.
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- 1. SWAPNIL SHINDE
- 2. Swapnil Shinde - Designer Objective To create a buzz for Swapnil Shinde attempting to break a record. A record where 50 models were invited at his collection launch wearing his party collection. PR Strategy Models are Swpanils muse. He believes that fashion is incomplete without them hence 50 of them were invited to the launch of his Party collection at Aza. Swapnil is also one of the few designers who have ever launched a special collection dedicated for the party season. Results Swapnil was immensely appreciated by the fashion fraternity and the media. He also set a record by inviting 50 models who flaunted his collection with great poise.
- 3. Mid-Day DNA After Hrs DNA After hrs HT Cafe Afternoon
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